Reviews of Apple White City. (Computer Store) in London (London).

Apple White City

0 Reviews

184 Comments

Computer store

Electronics store

Ariel Way, London W12 7GF, United Kingdom

Description

Information of Apple White City, Computer store in London (London)

On this page you’ll find the address, open hours, more popular times, the contact, photos and real reviews of this business.

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Open hours of Apple White City

Popular times

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Reviews of Apple White City

K. S.

They were really nice and gave us a deal on a couple of our purchases. iPhoneMax13 was sold out when it first came out. It’s great to visit this location because you have so much to shop and eat at in the mall. The mall also includes an Express location for quick pickups. On a following visit the Genius Bar was booked up for several days. We ended up going to the Regent St. location.

I. c.

Yes it’s popular, wanted to buy my daughter an iPhone 11, queue was huge. So went to John Lewis to get one and they’re out of stock. Online is 23 day delivery. The staff were helpful and it’s not their fault, but people were just browsing, I literally wanted to go in and out.

M. M.

One of the busiest Apple store. But very organised excellent customer service. You could always book an appointment if you have issues with your phone ,you will receive a text message confirming your time so you don’t have to wait outside I am very happy with everyone had an issues with my phone Genius support team solved it for me Thanks .

G. S.

very polite & helpful staff. They follow a great efficient system to handle pre-booked appointments. A clear approach to professionalism.

Z.

Hello, I wanted to say a big thank you to Vlad and also to Liam. My experience with Apple was great, I was looking to get a new iPhone so made an appointment beforehand, Vlad informed me very well on the product also very kind salesman. I came back to pick up my new iPhone from the express stop and then went to the Apple store again where Vlad kindly helped me get set me up and introduced me to Liam, who I basically had a one to one with regarding an iPad presentation he was doing, but he helped teach me some new tricks that I could apply to my new iPhone as well:) Anyway, both great assets to Apple, credit to their profession thank you again. 😊

H. B.

Allan was extremely helpful as well as the other team members! He helped me immediately and sufficiently... Speaking with Allan after explaining all my issues to him about the problems I was having with my device he helped me get exactly what I was looking for. Really friendly, positive and happy! Thank you Allan....

Z. A.

Rude staff, I was trying to tell the lady I have an appointment to *BUY* an apple product she doesn’t listen & sends me outside to the Genius Bar support🙃. I go outside & they tell me to go back inside and speak to her again. Only added 2 stars as the second lady was lovely and apologised on her colleagues behalf. It’s OVERLY packed in here. Sweaty & smelly!

S. B.

The express pickup store is downstairs below the main store. Not sure what the point is and it meant I couldn't browse other things, but it was interesting anyway.

L. R.

Thank you Aaron! I brought in an old ipad which wouldn't turn on and so I thought was a goner. I booked an appointment and was shown straight in to the Genius Bar. Aaron was friendly and very helpful. He went out of his way to fix the ipad and successfully brought it back to life! I'm so very happy. I've always had good service here!

L. W.

Great customer service from everyone I ever spoke to. You’re always welcomed by a smiley face that is ready for any issue. A lovely lady named Daphné very happily helped me out even though I booked a wrong appointment which was a big relief. She was efficient and informed me clearly about the problem I had. Many thanks!!!

S. E.

This is apple store inside Westfield mall. The store is always very crowded. The staff is not helpful , and took a lot of time with each person. It was 2 weeks after the iPhone 11 series. U you always see queues for the new iPhone . Does it really deserve to stand in a long queue for the new iPhone? Also the repair section take a lot of time.

C. P. O.

Amal was fabulous, gave an amazing experience at Apple just making me want to buy more Apple products. She knows what she’s doing, happy to have an new phone will defo come back for an MacPro! Thank you!

H. P.

Vishal the technician at this branch was extremely helpful and very professional, also spoke with a few of the staff members and they were very helpful. Definitely will be visiting for any further purchases and technical help

J. O.

A lot smaller than it used to me in the previous location and long wait even though I had an appointment. However very good customer service.

N. I.

One of the busiest Apple store. But very good customer service. Never had to wait for so long here. I still remember the day I bought my 1st macbook pro from here back in 2010.

D. G.

Nice clean store with great customer service. I am happy with my purchase, had a nice chat with the staff and didn't have to wait long.

P. H.

Realised that I needed a charger for my IPad, brilliant help and service from the staff. Stuart ensured that the problem was solved within 15 minutes

L. D.

Big thank you to Mike who helped me and my mum today, was so lovely and patient with us!!

A. S.

Quite busy, not so quick to get some service. But very good service when it came. No complaints.

F. A.

As usual very helpful staff and my query was seen to and solved very quickly.

D. V. T.

Don't know how to kill time with your kids after running out of options on the rest of Westfield have to offer? This is the place. Also the best place to check out Apple's latest and greatest. Helpful members of staff and always ready to have your attention.

C. L. O.

Store temporarily moved from main corner on level 1 whilst maintenance work is being done. Welcoming staff and helpful

I. R.

Very helpful staff, they seemed to be very happy to work for 🍏 and were able to answer all my questions without any trouble. The products are not as good as Apple want us to believe, which is why I still use an android mobile phone, but I'll never sacrifice my macbook.

Y. W.

👍

N. M.

This time food was good but everytime they make my same drink in a different way.

P. T.

This place was busy you can buy iPhones here different models they even repair your phones l browsed for a while looking for different models and they sale iPhone 13 too

L. B.

I am very grateful to Jerome for the outstanding service during my purchase of the MacBook Air. His ability, professionalism, knowledge and patience exceeded my expectations! He made me feel very happy and respectful. The Apple store can be proud of such an employee!

K. S.

Many people and actually not much to see - except for iPad, iPhone and other apple gear. it would be niche to be able to wash hands (or disinfect) hands after a visit to the Apple store.

S. Q.

Very polite and helpful staff who go above and beyond to help customers.

M. A.

Amazing, mesmerising experience, everything was great food was delicious, and also very easy to find parking.

s. p.

Really knowledgeable staff who were very helpful when choosing a product to purchase

A. H.

James and his manager could but have been kinder or more helpful. James is a credit to the team.

S. Y.

Cant wait to get a phone kinda bummed theres no iphone 11 pro max tho

a.

I have the opportunity to take a few lessons at the Apple Store thanks to be today at Apple lesson plan, I had a fun time and I found the staff informative and helpful.

E.

Seeing all of the new iMac's together physically is far better than viewing online. Not sure of the logic/design of using different colour hues for the back vs front/stand 🤔

M. N.

Depends on who you get to help you, but probably the best Apple store with the best management. Quick, efficient and understanding. Thank you for sorting everything out for me, Sadiq! That guy was brilliant!

F. D.

It is a very busy store but the staff are great, very knowledgable and very customer service orientated. And of course brilliant products too.

C. D. L. C.

Thank you to Alex for my new Apple Watch and helping us set it up in a short period of time. We were in a rush and he was very polite and helpful 😊

N. H.

Standard apple store experience. It's modern, simplistic, clean. Full of Apple Genuises and "apple groupies". There's always a que to get in and full of beautifully designed products.

G. V.

During lockdown my mac needed a new battery. The whole team was fantastic in looking after us and updating me of the next steps. Excellent service

M. Q.

Biggest apple store I have been to yet.

N. A.

I went to repair the faulty headphones and the issue was sorted very quickly. Very friendly staff and good service

E.

Very grateful to Tim, was having a bad day as my phone broke on me and lost all of my data. Tim saved the day with his professionalism and knowledge. Made things very easy for me. Thank you Tim.

N. I.

All sorted, they have all branded items.

J. F.

Nice mall to shop, enjoy and eat. I would suggest to go there with family

Y. H.

Fab. A little surprised there were no antibac gel stations or at most shop entrances

G. E.

High costumer service, great people working there.

P. H.

Woman called NIKI who works there is a great asset to the company. She was welcoming and communicated very well. I went in not knowing what product to buy and left with what she had suggested. Very happy with her service. She needs a promotion!

A. C.

Very nice place but too crowded. There is a huge queue all the time.

K. M.

Queue management is great, by the time you're in they know exactly what you want, and while they are still in sales trying to get you to spend more, it is not forceful but polite, the downstairs little store is for quick people who know what they want. The click and collect is also very quick, very nice store.

K. R. N.

It’s my to go place if there is some issue with my phone or I need to buy New phone .

H. G.

Thank you Izzy for repairing my AirPod. You are very friendly and very helpful. My AirPod works now more than perfect. Thank you again.

N. S.

Bought my iphone from this shop, it's always queues up with people but service is good.

L. B.

I will look for iPhones13 pro max but unavailable in apple store

S. J.

Very Helpful, I bought a Mac book pro :)

E. B.

As always very organised and a pleasant place to visit.

G. V.

During lockdown my mac needed a new battery. The whole team was fantastic in looking after us and updating me of the next steps. Excellent service

s. c.

Neil is the best technician you can ask for help. Efficient and nice. Thumb up

K. R. N.

It’s my to go place if there is some issue with my phone or I need to buy New phone .

L. A.

Got shamed for having a Samsung phone, came in to replace my childs lost airpod.

b. m.

Well organised during this covid situation. The staff is doing their best to manage the high demand. Great job

C. L.

Stunning Apple store. Very friendly and knowledgeable staff

H. N.

Great store, but needs updating, needs to be bigger

A. P.

Had a lovely experience at Apple Store White City! I have a MacBook Air from 2013 that stopped charging and the team was quick and efficient in assessing the trouble. Special thanks to Trick, Richard and Simon, awesome customer service, would totally recommend!

V. 2.

Apple shop in Westfield. It is small. They do not have special area for lessons and presentations.

J. B.

Great service! I had to stop in to get my phone repaired while on vacation. I dropped it and it was non functional. The only problem was that I had to get on the plane the next day to go to my next destination, which didn't have an Apple store. They squeezed me in at the very last minute of the day. Thank YOU so much for understanding my unique situation and not allowing me to continue my 17 day trip across the UK with no phone.

T. D.

Great team and great service! They have a clever system of waiting for the specialist they just give you the approximate time and taking your number when specialist ready you will get a text 15 minutes before that so you don’t need to wait in the Q and continue shopping or what ever you would like to do in Westfield Shopping Centre. The specialist was very nice and very helpful and you can feel a good atmosphere in the shop! Thank you for an amazing service! Love Apple ❤️

J. N. S.

Even though it was busy day I got slot within 5 minutes to Genius Bar for my iPhone XR not turning. After all inspection and diagnosis I got replacement for new iPhone XR. Because the phone was under warranty. Many thanks for your kind and professionalism.

C. H.

If you have an appointment you'll be sent round to speak to various people to get you checked in but once you've been triaged the actual service at the Genius Bar is very good. Took in an iPhone 6 with a swollen battery out of warranty and I was given a new one straightaway for the battery repair fee of £25. Very reasonable! Apple customer service tends to be good (but you should expect and demand that at the premium they charge for their products).

R. D. a.

My first experience going to this store wasn't the best because of the waiting I had after booking the appointment in 7 days in advance. I received a feedback survey which I mentioned the issue. I received a apologetic call from the team. The second time I went to the store it was a lot improved and tom was the team member who helped me out with a great customer care. Glad that apple is improving their experience according to the feedback from customers.

A. O.

It doesn't feel as spacious as some other Apple stores. Yes you can find products, try them, find out how expensive they are here too. There is also a support section at the back. Probably needs booking ahead.

W. M.

Just bought my new laptop from here, I've bought all my apple products through here for personal and business. Today I was served by Samuel who gave me absolute sound advice on which product to buy. Sometimes it can be a little tricky to get someone to help, but look at the customer to staff ratio and it's understandable. What was really great is I had an issue with my Apple ID which Samuel and his colleague really helped me out with!. I couldn't believe they helped with something non related to the product I was buying and I'd tried to do on a numerous amount of occasions with little luck. Hope Samuel gets this message as I was really happy with the customer service, thanks dude!!

D. S.

Helpful staff but massively busy even if you have booked go with some time spare

a. m.

Got my grandsons 2nd gen airpods

W. F.

Sadiq is an amazing Team member. He was very helpful with my repair. He took time to clean the device out of warranty and fixed the problem very quickly. He was very professional with a great customer service. I felt truly valued. Great experience, I definitely recommend this person if you have a repair to be done. 5 stars. (The experience with Shay two weeks ago in the same store was rather disappointing so if you can, book with Sadiq instead....)

I. B.

It's a pleasure to step into one of John Lewises department stores regardless of which part of the city. They offer a friendly and professional service besides, the stock is displayed well & the overall commercial design is of a good standared for people of all walks of life!

a.

Great shop to visit, with friendly and welcoming staff. Both managers took the time to come and introduce themselves. Lucy Ali was amazing! Answered every question I had (and I had quite a few 🤷🏻‍♂️) and provided excellent customer service in a great manner! Recommend visiting this store 100%! I’ll definitely come back, top work guys, thank you!

1. M. B.

Many thanks to Luke, superb employee always with a smile

D. S.

Busy, messy and difficult at times. They may also fail to complete your repair or work within the time they advertise. This is an example of where Apples open-plan design and discrete personnel work against them. IT can be difficult to find help with the exception of finding a queue of people lined up in front of someone holding an iPad randomly around the store. It feels unorganised and the long wait times to be seen removed that veneer of smooth, organic service which seems effortless. Be prepared to wait around.

L. A.

Got shamed for having a Samsung phone, came in to replace my childs lost airpod.

N. L.

Well stocked, efficient sales staff, overcrowded like all Apple stores. Went in to buy a 1tb Macbook, which is not the default spec, but they had one. Done & dusted in 10 minutes. Great until something goes wrong, like with our last Macbook (recalled for dodgy battery) Then you have to make an appointment just to get someone to send it off to be repaired...

M. P.

The shop it's amazing and looking at it seems many people are also happy about the service. However, won't queque hours and spend what I personally think are WAY TOO MUCH money for any Apple components. Still writing my review from a < £150 phone that only weights a bit more!

N. B.

Quite busy but good service.

D. P.

Came in on Monday to get my MacBook fixed and they said the waiting time will be 3 hours. Unfortunately not being able to wait that long I spoke to an assistant they said come around 10 in the morning. So I took a day of work to go in on Wednesday at 10am and the assistant then said the wait time will be 4 hours seeing as I had a flight to catch the next day this was totally unexeaptable and I was so wrongly informed. I then spoke to the manager who got me see straight away no quibble no fuss and got it sorted out before my flight. The manager was a very nice bloke happy to help and understanding of my situation.

J. A.

Superb - faulty iPhone XS screen replaced within the hour under warranty. Not many manufacturers can offer this level of service. Just make sure you book an appointment first as they are very busy, especially on weekends.

D. D.

Big and busy store, so many apple toys. Took my Mac book air in for repair as needed new battery, was told could take 14 days but likely to be 4-5 days, absolutely delighted to get a call the next evening that it was done. Better still the store is open till 10pm on Thursdays! Very happy ;)

C. L.

Stunning Apple store. Very friendly and knowledgeable staff

F. M.

The staff were all very friendly and very helpful. Shafi helped my wife and I buy our new iPhone 7. He was very knowledgeable and patient. He answered all our questions precisely and clearly. Our experience in the store was perfect. Contrary to most of the previous reviews we read online.

A. L.

Went to the store to pick up my purchase, it was immediately obvious that I would not be able to view any of the products in the store. The Express Pickup location is not in the main store. They are on two separate floors, if you want to browse the store you have to book another appointment.

M. P.

Specialist Apple store on the first floor of Westfield's. I've bought a Mac mini from here a few years ago and recently an iPad Air. Usually the store is very busy with people coming into play around with the various gadgets on show. If you're a serious buyer getting attention isn't too difficult. Both times I have managed to get a sales assistant quickly, and been out of the store with my purchase in a short space of time. I haven't needed much information from the staff as I've read up online before deciding. Both products are reliable, the Mac Mini is still doing a great job after four years. The iPad was easy to set up and a fantastic (and cheaper) replacement for a touch screen lap top PC that died. Never had to use the after sales Genius services nor paid for the extended warranty etc, so can't comment on that. Very happy with our purchases. The store is fully accessible, with either escalators or lifts taking you up from the ground floor.

A. G.

Genius Bar team very helpful for iPhone 6 battery replacement, got seen quickly and time estimate to come back and collect the phone and new battery was spot on. Impressive considering how many people in there with jobs for them, but plenty of staff laid on.

P. W.

Always busy but it is a massive store so easily holds the cowds. Apple stores have a pretty universal layout it seems and while some may find this predicable it is certainly logical and easy to find what you came for

N. A.

Plenty of phones and tablets by Apple, feel free to look around and try the devices. Nobody is pushing you to buy. Spend all the time you need, all the devices are connected to the WiFi and you can test whatever you like. If you have questions, the friendly and young staff members will answer. If he/she doesn't know, then will find the right person with answers. The only recommendation is to avoid this place on Saturdays and Sundays. Or book online a meeting on Apple's site and you skip the queue.

G. T.

Shop was packed and we were going to leave as soon as we saw the masses but were lucky that a member of staff asked if we needed help as he walked past. Technical issue couldn’t be fixed but he clarified with a colleague that his diagnosis was correct. Can’t moan about the experience but would not have liked to have had to wait in the queues and would have left without seeing someone.

S. D.

Staff are we'll informed,polite and helpful, technology is amazing to play with as ever.

J. S.

Absolutely outstanding customer service at the Genius Bar. Had an issue with my iPhone and they replaced the screen for me for free as it was still in warranty. Very friendly, and saw to me straight away for my appointment. Second to none, when it comes to technical support.

A. K.

I came into this store with an appointment and was served by Masi (Italian gentleman), he was extremely helpful, very kind and positive and provided me with all the information which I needed. No question was too silly for him and I left feeling confident that a solution could be found and dealt with swiftly with his help. He's an amazing staff member and an asset to the company. Very knowledgeable and when I return, hope to be served by him again.

A. B.

Perfect place to visit for shopping Apple products or to find out something in the Apple Genius bar. The Apple service agents are really helpful here and there are a lot of devices and accessories to look at. Mostly the new models are also frequently available, stock is refreshed daily, so good shop with high availability of items. Also a reason for visiting can be its location within London Westfield. Highly suggested for people around.

D. W.

As long as you have an appointment, service is great.

J. S.

Just today brought my MacBook Pro for service, genius bar technicians were very helpful, easy to approach and eager to find solutions for signalled problems with the least financial impact and understanding the customers view. Restoring once again my faith in great Apple customer service team.

G.

I needed help with my iPhone and Tanisha resolved both issues then and there. Really amazing support and so friendly. Always happy with the Apple support in store thanks

S. O.

I booked an appointment to discuss issues with my iPhone battery. They staff very quickly agreed that I needed a new battery and it was done within the hour. Brilliant service!

N. S.

I have been to this store A LOT this year for many things, Apple Watch, Mac & iPhone the lot! So I have a pretty clear idea of what it's like! I love going there and the staff are amazing, they're helpful! I would give it 5 stars but I went in there with an issue of my iPhone which they fixed regardless which was a plus! But, the man keeping an eye on the meetings was not very nice or social. He was firm didn't sympathise with anything I was saying or even acknowledge me. That would be appreciated lol but overall really like it!

K. K. (.

Just realised they have disabled installation of apps from the app store on the display laptop models. Laptops and mac pros & minis. Big enough store with a variety of in store stock when it comes to higher end models. Most staff are friendly.

[. F.

By far my favourite Apple Store, been coming for a long time and absolutely love it! A little crowded at some times, but the staff are very helpful and quick. I don't know why the 2.7 rating but it's a great store.

A. S.

Covid restrictions followed properly, masks given if you haven't got one. Good customer services 👍

R. S.

I bought a Belkin charge which broke after 9 months. The staff were very helpful and replace the faulty item.

D. B.

Busy hard to get served. Also their own items seem to be more expensive than authorised retailers.

a. m.

They were busy as usual but surprisingly helpful and handled my problem to headphones I purchased really well, they sent the headphones back and I am waiting for replacement as I didn't have them very long but they were faulty.

b. m.

Well organised during this covid situation. The staff is doing their best to manage the high demand. Great job

A. A.

I had a startup issue with my MacBook pro, now five years old. I couldn’t get an appointment for a week online but somehow these guys at Apple in Westfield Mall fit me into their schedule. They were able to tell me precisely the problem after a few diagnostics and even fixed my laptop temporarily. I also managed to score an external hard drive for half-price. My laptop is now working without any cost for the actual repair. I am over the moon happy with the same-day service received. I had to wait around for 8 hours, which is a lot but the job got done. Thank you Tim and team.

B. R.

Sales team are friendly and quite helpful. Brought a new iPhone and had issues. Although I did have to go back multiple times, the genius team were helpful and the issue was sorted eventually.

G. B.

Airways clean and always nice. The people may not know a lot about about Apple but they like to learn. Besides at least they know what to do when there's an issue. Good store.

A. H.

Apple is a great product bit my experience was just about. The young chap who met me and my cousin was too busy showing of his Apple terms skills rather than what we were there for. We ended up going back home, search online for information and buy online. So in short it was a wasted journey. The purpose of visiting a shop is to buy and apple to sell. They failed. We bought a Windows laptop instead. It's a local store mgmt training issue.

H. H.

It’s alright, it’s an apple store. Not as fancy as regent street or Covent Garden but they were able to see me at the bar. I felt the aesthetics while ok were nothing special. There was no photographic equipment or accessories available to tempt my future purchasing. Just rows and rows of iPhone X’s, 8’s, fancy new laptops and hundreds of bored white city kids playing with all the kit.

U. C.

Busy.... probably best to arrange an appointment if you want help.

P. M.

I been there yesterday and I'm so happy of service quality - Apple Geniuses were very friendly and my Macbook PRO Retina Mid 2014 is working fine again :) after display issue- for free out of Apple Care !!!!!!. The most important thing before go there is to make an appointment at Apple Website with kind of issue . I'm very pleasant and happy that my macbook been fixed in 10 minutes for free out of Apple Care . Great Work Apple Service at Westfield Shopping Centre :). This Apple retail store should have got 5 star feedback but I think it would :)

A.

Very surprised by how good, friendly and even fun the service I got was yesterday at Westfield/White City Apple. I am terribly impatient but my expectation were well managed and I never got the "I'm about to blow up here' feeling. Waited about 10 min at the genius bar after being given an emergency appointment which worked very well. The advice I received made me rethink the whole issue I had, which would eventually save me lots of money. I was then passed onto a lovely girl on the shop floor who gave me invaluable tips re my iPad and advice on best product to buy eventually. We had a great time ! There was no pressure to buy, which is soooo relaxing.

M. P.

Very busy, and slightly confusing. I'm not sure where the line began or who I was meant to approach. I managed to find assistance but not sure if I jumped the queue. My visit was simply a refund and not for guidance or sales. The young man who helped was very polite

S. P.

Pretty poor at triaging staff, there seem to be ad-hoc lines all over the place, and no real entry point to any customer service. I took in my £1.5k MacBook for a booked repair, but after being received by customer service I have to admit it was very good and met expected Apple standards.

M. S.

Frequently noisy and crowded, but this is a large store with pretty comprehensive stock. Staff are typically helpful, but the in-store WiFi that drives their point of sale terminals blows, so it's best not to try and buy something in a hurry, when you have a train to catch! Random purchasing delays can really drag on, compared to a normal shop with "real" tills.

k.

Staff are generally very helpful, but make sure you know your rights and stick to them if you need a repair. Consumer law covers you for any faults within 6 years. I've had over £1000 work done on my macbook air outside of warrenty this way.

G. H.

The store has all the products, but is definitely catering to a younger audience (lots of iPhones and iPads, but not a huge number of desktops or large laptops). The place is usually packed and the staff are always busy. With no central point for staff to work from (that I can see), such as a main desk, it's difficult to queue, especially when they tend to move around with a customer to show them different things. Staff are not always eager to help, sometimes offering directions to the online help pages instead of finding the answers themselves.

M. B.

Although staff is helpful and try to deal promptly with set appointments, sometimes the waiting times are not satisfactory. Would like to see more help to be available with queries as opposed to sales service. Good product range available for view and testing.

M. B.

I was extremely excited to be here as Apple store is placed in a very nice shopping precint. I came here for a computer lession which I found extremely beneficial and enjoyable. I also welcmed the Apple store, as there wete many groups of busy people spread around, yet it was also quite at the same time. I left feeling enormousely happy.

A. S. k.

It was an amazing store with Amazing products.

R. K.

I've just been reading some of the negative reviews posted recently, and after listening to a conversation beside me at the Genius bar I now know why some people complain. Basically some people assume that if they drop their phone and break the screen that Apple should be held responsible for their own stupidity. Seriously, if you're too stupid to take basic control of your goods then don't complain when things go wrong. If you don't back up your Mac don't moan when your emails can't be found and your selfies on your holiday to Magaluf have disappeared. I had had lost of computers over the years, from HP to Lenovo and various servers for work and once you have unpacked the shiny new PC from its box you're basically on a downward slope to eventual inevitable failure. I had even spent a small fortune on a MESH server with a Kryptonite proof hard drive only for it to die after exactly two years. And who was there to help me sort it? Not MESH that's for sure, they basically washed their hands of me and said "try one of our affiliates"... and off I trotted, only to be told the Superman proof hard drive had corrupted and I'd have to buy a new one. When my Netgear router died and wouldn't start after six months I called Netgear only to be told that they only offer three months support and that to carry on the conversation I would have to pay £35 for the privilege of talking to a man in India who was following online prompts. My wifes Macs hard drive died last week and we booked a Genius bar appointment, unfortunately I thought it was at Brent Cross and at the appointed hour I was there, only to find out it was booked in at Westfield, DOH. Blatted to Westfield to be told my appointment had been cancelled.... but if I went to the chap in the corner with the ipad he would try to sort me a walk in appointment: which in any oither shop is code for "go and see that chap over there asI am too busy on my phone to tell you you don't have a hope in hell of getting an appointment today". So off I trotted and said man promptly booked me in for the next slot in around half an hour. IN half an hour I got a text telling me to stop shopping and return to the Genius bar and sign in, as I was in the never ending queue at Uniquelo (I think if I were to copy this name from the bloody bag I'd get it wrong) I was late and again they cancelled my appointment... Rushed there and another person with an ipad saw the pleading look in my eyes, chatted with a manager and promptly reinstated my appointment. IT was there at the Genius bar that I got to listen in on the conversation with the idiot who had dropped his iphone and was complaining about how Apple were responsible and if they cared about their customers then they would promptly refund him the price of his Iphone and compensate him for his precious time. Personally I would have leaned across the counter and smacked him squarely on the nose but the Genius was obviously a better person than me and very calmly explained the situation to the idiot and order was restored. After all this, Dan then came to sort me out, told me the hard drive was failing on the four year old Macbook and that they could replace it and it would be returned within 10 to 14 days. I explained that I have moved abroad and that could be difficult so he made a call and returned to tell me it would be ready that evening. Having had lots of PC's, smart phones and routers over the years, with various problems I am speaking from experience when I say that I have yet to find a company that offers the level of post purchase customer care that Apple do. Apple are not perfect, but I honestly feel that they are about as close as can be to it though. I have yet to find a company that offers the level of service Apple do and that's why I stay with them because they still think of the customer, unlike a lot of companies that become too big to cope...

B. A.

The genius bar here had been always great to me. Although I have had an occasion when a member of staff who was completely unreasonable to my 5 year old son and I. But overrall good customer service but always busy.

M. B.

Always love the apple shop - even during Covid the staff are super helpful and efficient

Y. A.

The store has been relocated change this image

B. p.

You will find all of the apple products as well as fast service for repair, refund ot replacement. The staff is friendly and take a good care of their customers.

L. S.

Amazing we all loved it their. A good experience.

H. N.

Great store, but needs updating, needs to be bigger

M. L.

Full service, full product range, big city standard Apple Store in a large decent mall with better than average food court spitting distance from the store. Very crowded however so expect a line.

I. T.

I don’t know why there are so many bad reviews, but nevermind. In my opinion, it’s a great shop. Sure it’s packed, but they offer you a lot of service! Staff is friendly and nice, I got so many good suggestions and of course they’d be many people, it’s a Apple store!

A. A.

Been there for many times, Very helpful staff

S. K.

One of the busiest apple outlet in London. Every customer service executive is busy in serving the customers during evening hours and weekend evening hours. Best time to visit in the morning.

M. H.

I had gone to the genius bar to ask about my faulty airpods, 20 mins later I came out with my airpods replaced for free!!! Super nice and helpful staff, 5 stars!

A. A.

I went in a few weeks ago to purchase a macbook air. I have my 4 year old and 2 year old with me who were starting to get a bit impatient. Staff member at Apple her name was Imaan ... she took both my kids with her to the iPad section and kept them busy whilst i waited for my macbook. She was absolutely lovely with my kids. I really hope Imaan gets some recognition.

V. M.

Went along to a workshop which I had booked previously very well run!! Wouldn't recommend buying there too busy but I barged my way for help with an issue I had and they were terrific at sorting it and worked on it v hard! Well worth genius and workshops.

J. F.

The staff are very approachable, friendly and genuinely care they repaired my iPhone X screen in just 3 hours on a busy Sunday afternoon they took great care of the device as it is immaculate and still is after the repair

T. U.

As always apple stores are well laid out but the customer service can be improved ... waited ages to get the attention of an assistant ... you have to chase them .. they won’t ask you if you need help

L. R.

I had a great experience with a gentleman called 'Khalif Khalif' he was very helpful right from the beginning and polite. I have never had to get my phone fixed or replaced before but it was done so efficiently. A gentleman also greeted me as i walked in and i waited less than 5 minutes to be seated from my appt time. Overall a great experience and Khalif was an amazing member of staff!!

A. A.

Had a perfect service, had an Apple Watch as a gift and Stuart, friendly guy and helpful, wished me happy birthday. My man, keep up the good work.

L. M.

Nice place but too cloudy.

C. W.

Gabriel was outstanding at Apple, he gave fantastic help and advice. Brilliant! 😁👍

H. A. J.

Very busy and not so easy to get an agent to attend you

A. D.

The staff was very friendly and helpful through out process. When they did repair the device, they offer a replacement within 5 minutes.

L. K.

The staff were very friendly and went out of their way to help me, staying beyond closing hours, and replaced my phone with no fuss at all. There can be a bit of a wait for the Genius Bar but it is worth it.

T. D.

They need to sort there technicians and booking info. I rang up and got told I didn't need an appointment and went in and was told differently. So I didn't get my computer looked at and had to come back the next day to try again to find that they had no technician to fix it. So big waste of time. Had to go to the Watford store instead where they fixed it straight away. Thanks Watford store! I have had my computer restored at White City before with no problem but this time was the biggest mission in history of missions.

S. S.

Nice big store, with most models on display. So if you want to check out a perspective purchase this is a great store to pop in to. The issue is that its in Westfield, so its busy almost all the time. I would suggest you do all your research at home and do not rely on the expertise of the staff on-hand as that can vary depending on who you get.

S. o.

Overwhelmed staff who coped admirably

N. S.

Proud Samsung owner, BUT, overheard an argument between a couple. Man saying that he wouldn't break or lose these airpods and that he really needed them. Justified it by the amount of times he's at the airport and the wires get tangled in his clothes everytime he has to go through security. To that woman, you are the reason this store gets 5 stars!

J. T.

Best not to go once a new iPhone is launched. It will be like a million people queuing up to buy fish in a fish market.

S.

Really great customer service. I’ve noticed that my camera wasn’t very good and they immediately gave me a new phone :) I’m really happy

M. H.

Large Apple store selling all Apple products .... iphone, ipads, Mac computers, Macbooks, etc. Plenty of help available from friendly staff. Good range of products. Prices are at the high end but quality and aftersales service is good.

D. T.

We were helped by a lovely young man, Kashif on Saturday at the Westfields Apple store. He is an asset to your company! Professional, friendly & he has restored my faith in Apple produces!! I would like to thank him again for all his help, patience & clear instructions while sorting my mobiles. Thank you Kashif!!

A.

Great service, you can get your phone or laptop repaired on the same day. Staff are well trained and approachable. Nice atmosphere .

M. C.

Good shop for phones accessories in a hurry

R. a.

Always busy and always there someone to help you

G.

Yestarday we went in the store for the first time,I wanted to help for my ipad,all the geniuses were busy ..so Iman gave us all the support and help in the best and professional way. Very kind and friendly,thank you Iman!

P. T.

Yes, you can buy Apple kit, but the method of actually buying anything (track down a hipster, ask permission to give them money, hang around for ages whilst the thing you want is retrieved from the stock room, hang around a bit more whilst they fiddle with their special point-of-sale iPod Touches) is never anything but frustrating.

E. C.

Really great customer service experience, good wait times and nice staff. 100% recommended!

S. K.

Every store have good collections

J. D. (.

Great store, great service but very busy almost all year. Best times to visit are during week days and on non holidays.

J.

Really prompt service, visited the genius bar as daughter had forgotten her iCloud log in details. Very efficient and problem solved in no time.

F. E.

The best shopping centre in London.

S. W.

Very busy store. We went in with the intention of purchasing an iPad but trying to get help was impossible. We went to Currys and bought it there £20 cheaper.

H. R.

Got a replacement phone and apple didn’t even give me a case for the phone. I feel violated.

A. M.

It’s great, but it’s also popular and very busy. Knowledgeable staff, eager to help. Lovely products, like all apple shops.

L. S.

Amazingly polite and friendly staff, literally just went in to check how much it would cost to get my screen fixed but was welcomed by humble staff members. They also had so much gear there, definetley a good place to go just to stock up 👍👍👍

L. S.

Great customer service. They always look after you just to be sure that everything is okay. Last week they replaced my iphone because of the wi-fi issue. Actually they replaced it for 20 minutes and that was awesome!

s. c.

Neil is the best technician you can ask for help. Efficient and nice. Thumb up

A. D.

Every apple store is amazing, this is no exception. There products are amazing duh. And I loved my time there

S. H.

Apple make excellent products, and Apple Stores are well-designed. However, the staff at Apple White City (situated in the giant Westfield shopping mall) are often disappointing due to their lack of knowledge and experience, and you may not get to see a "Genius" for up to an hour after your appointment time.

t. a.

You queue twice first upstairs then u will be taking downstairs, you queue the till your name is called....

T. L.

Though I had no appointment and despite the scrum at opening, Scott had his only technician, James, do the necessary on my rather heavy to carry around 27" iMac with failed hard drive. Left them to replace and will collect when ready, but seriously appreciated going the extra mile for me given the number of people that were in need of help. Thanks!

C. C.

Bought my new iPhone here. Good service, you’re able to explore before anyone is annoying you. Nice bright store too.

J. F.

The best place to shop apple phone

H. P.

Always chaotic but the team are very organised.

P. M.

Very helpful staff in a busy environment so pleased if staff were unsure of issue clarified with suitable staff and connected with apple phone support.

R. L.

Top class staff that take care of you quickly and efficiently. Impressed at how much nonsense they put up with from customers but they do a bang up job.

W. K.

Excellent presentation as with all Apple stores. Unobtrusive employees will let you browse around until you ask for something.

K. G.

The staff was friendly till the time they know we were there to buy something. Not interested in customer service just focused on sales.

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