Reviews of Nike Town. (Sporting Goods Store) in London (London).

Nike Town

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293 Comments

Sporting goods store

Sporting goods store

236 Oxford St, London W1C 1DE, United Kingdom

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Information of Nike Town, Sporting goods store in London (London)

On this page you’ll find the address, open hours, more popular times, the contact, photos and real reviews of this business.

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Open hours of Nike Town

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Reviews of Nike Town

a. k.

I bough all my football for my kids here, the best in London .

g. s.

This shop has the latest and greatest from Nike. The staff are generally helpful and professional although it is clear that there should be way more people staffing the store during busy times. I mean come on lads, you are selling some shirt for 60£ that its production cost is probably less than 3£ and you are telling us that you could not hire an extra 2-3 people per floor to attend the customer?

A. R.

Love this place dead friendly well informed staff. Well stocked good atmosphere to shop in love the DJ guests. Latest purchase was some new Jordan Basketball shoes. Plenty of choice for my size 11 feet and no drama trying loads on . Nice retail experience 😁

Y. L.

I give 4 stars because of one person who made a difference in my case. I forgot her name but she is a tall girl who wears a hijab. She was new but her consumer service was outstanding. When I arrived we had to queue to gain access to the sportswear, (shoe) the guy who let us in was extremely rude and arrogant when I asked him if you could get me a shoe to try, he replied you have to wait okay. I responded how long? He simply walks away. I waited for 30 minutes, everyone was served apart from me. I went back to him and ask again could you get me the shoe, please. He simply walked away. This lady whose name I don't remember walked across the clothing department straight to me and said hello how are you with a beautiful smile on her face. She followed that with, can I help you? Are you okay? I expressed my frustration and annoyance. She replay I am sorry for the long way. But don't worry I will look after you. What can I get you? What size and colour. From that moment was a happy customer. I had a receipt with her name but I lost it.

T.

I like this place in overall. There are 4 floors if I remember well. There should be more products tho because it's a very huge shop, so they don't really use its space out. I give 4 stars because Nike is a really great brand tho it's expensive.

S. K.

The ultimate Nike shopping experience in the heart of Oxford Circus set over 5 floors just about everything you could ever imagine all under One roof, currently operating the one in one out policy due to the current regulations very friendly staff helpful polite really well laid out shop plenty of space to move around thoroughly enjoyable shopping experience

C. A.

Great place, great atmosphere, amazing music and many of the online products available. But, just like other Nike stores its Tennis products are not available. Bummer. 4/5

P. P.

A business trip was diverted by instruction from my son , "please can you get me some teams basketball shorts?" Well organised these troubled times , helped feel confident , staff where helpful , job done .....

J. D.

Style over substance with Nike Town these days. Yes they have some nice stock for all the family, but the choice isn't great compared to large Nike outlet stores. Also many of the staff seem more into dancing and talking than helping people out. If you are in the area it's worth popping in to see the aesthetics, but by far better choice elsewhere.

S. V.

My favourite sport brand. Great selection of clothes and trainers. They hardly ever have anything in stock. Staff seems like they are doing you a favour every interaction. Not great customer service. Online shopping is advisable.

S. F.

As a mid forty something who has only recently got into training I felt a bit out of my depth going into Niketown to look at women's trainers. Very loud music with DJ's on every floor and some very cool looking shop assistants. It did feel a bit intimidating. However, I was totally blown away by the service I received from one of the sales assistants in the women's shoe department who went above and beyond to ensure I got the trainer I wanted in my preferred colour and my unusual shoe size (out of stock in store and apparently online). She was so helpful, friendly and went out of her way to make things work. I also want to say how amazing the Metcon 7's are! The most comfortable trainer ever!

F. P.

Very large Nike store. Many levels and lots of staff available to help you answer any question. There is something here for both men and women looking for clothes or shoes. A must stop and see if you have not yet been.

C. K.

The best shop for sports gear I've been to. Huge choice, all latest models super professional staff. Every time I visit I spent at least 2 hours in Keep up the good work

S. F.

Really nice workers , customer service on point, had a great time shopping)

A. D.

Considering the huge store,I was expecting a wider range of shoes and clothes. Music too loud. The sales assistants are definitely the strength of that store. All very polite and available even on peak hours and there it's always packed!well done!

陈.

Very large Nike store. Loads of products, all staff is friendly and helpful. Worth a visit of you like this brand.

P. F.

I can safely say that I can recommend this store. I liked the quality, service. I'm glad I bought from you!

G. S.

Store layout and music make it a fun shopping experience. Shop assistants are helpful and knowledgeable.

W. B.

excellent customer service, polite and helpful staff, the quality is at a high level, I will buy in your store again

O. M.

Great atmosphere, staff very attentive and helpful, DJ and vibes downstairs was everything

T. H.

Really overpriced and not much choice. Better to buy from their website as it has much more choice and special offers. This place is just for tourists really.

D. T. I. E. G.

Is a statement shop the environment is nice .. the music the vibe make people to be there more then they have too .. always with latest stuff so nike is nike no need for introduction

K. M.

Your store is a valuable find for me! Service is excellent, managers respond promptly. The quality of the product is excellent!

M. M.

Nike's flagship London store. Virtually every Nike product is here and layout is good (the onsite DJ wasn't to my taste but I'm not the target demographic). Well worth a visit if you're in the West End.

S. M.

I've been here a few years ago and is one of the best Nike shops I've ever been in my life! I spent almost a thousand pounds on shoes and clothes! The Jordan floor is stunning!!! I met Alex which is now a good friend of mine and the rest of the crew too, they are great!!!

M. W.

Hadn't been in ages. Very spacious and has a few specialist products. If you like Nike well worth the visit!!!!

G. G.

great store with a huge selection of clothes of excellent quality at reasonable prices.

B. R.

Love the shop. Love the DJ. But he service was so slow at the woman's section on the top floor. I spent a lot of money... because I like the brand.. But the service was sadly.... xxxx

E. C.

Probably one of the better brand stores for Nike in the world the only huge problem I have with this door and it has been the same for years is the attitude of the staff is not customer friendly. One of the interview techniques they must use in this shop to employ people is how aloof they can be. I can't believe Nike have never picked up on this in the rest of their stores around the world the staff are super friendly even New York :-).

A. J.

I found everything I wanted. The staff was helpful and will help you if you ask for discounts or price match. Also, they have a live DJ to set your energy levels!

N. L.

Nike is best in town I always buy my stuff from here

M. S.

I really liked this store, there is always a huge selection of beautiful and high-quality clothes at affordable prices

A. O.

Horrible, soulless place, ridiculous prices, unfriendly staff, full of people in exercise gear on the studio floor posing and occasionally strutting their stuff while being live streamed somewhere. Went with grandkids they hated it too.

V. V.

a very large sports store spread across multiple stores... selling all the nine goods you can imagine. the prices are often full RRP, so you may find cheaper elsewhere but this store has a lot of stock.

H. K.

The Nike HQ fir London. What can I say, Impresive!!!. Think the latest Nike product, they have it. Basement plus 3 floors full of products fir the Nike enthousiasts. Prices... who cares this is a Nike shrine

P. S. (.

Good place..never disappointing on Jordans

C. D.

Very helpful friendly staff. Good service also they will advise you if you want a bigger selection go online and order.

C. D. S.

Has 4 floors. You can find almost everything from Nike merchandise like football team's outfits. It is the biggest Nike store I have ever seen

N. I.

One of the best stores where you can buy trainers, clothes and other stuff, 3 story building cover everything including running, casual trainers for kids, mens and womens.

F. A.

Woman floor is the best. There was a dj last Saturday, she was great.

S. J.

Really awesome nike shop with there own personal djs throughout the building. They have everything you need or would want from a nike shop. The staff are friendly and the fashion is well covered.

M.

amazing, such a big shop will loads of choices and the mannequins are so inclusive with all body types which is amazing to see

S. O.

Great for tourists, but if you're trying to shop then you're better off going online.

M. C.

Attending an NFL international series game. I knew Niketown would have some NFL merchandise and expected them to have more for the two teams playing than other teams as it has been in the past. Disappointed to find that there was less choice for the Carolina Panthers and Tampa Bay Buccaneers than other teams, including only 1 style of game jersey. Enjoyed the visit but would have spent a lot more money of the choice had been wider. Hopefully more merchandise available at the game!!.

S. M.

Massive store, here you ll find staff for the whole family, the custom sneaker corner is pretty epic but I would expect a bigger Jordan sneaker collection as they are so hard to find in the Uk.

R. D.

Won't even say too much about this store as it is all that you expect😁. Great selection of stock for every sport you can think of, all the latest bits and pieces available. Store has a great vibe always playing tunes 🥳Staff are helpful and very friendly. Definitely the best Nike store in London.🤩🤩🤩🤩🤩

D. M.

For a long time I always wanted to vist the store, but unfortunately I felt that it didn't live up to what I expected, poor shoe selection, and I feel they could of used the space more efficiently. I will just use my local store and buy online.

C. T.

Finthingbfor the children on the ground floor. Drawing. Active events including augmented reality games. Nice sports wear too

L. P.

Awesome shop. Bright, new and a DJ on each level banging out decent tunes.

V. G.

Staff too busy to talk to each others would give 1 star. 3 star because of Brand and personalisation option.

E. M.

what can I say, the store is good, the choice of clothes is huge, everything is very high quality and beautiful

M. I.

Lovely coffee and a beautiful gin and lemon drizzle cake, plus free 30 minute phone charging while you had it!

A. C.

3 floors of nike with all the collection and apparel's its just like Disney land for nike lovers.

S. N.

It's a huge shop. Really good variety of clothing and sports equipment. The staff is very helpful and polite.

J. G.

Massive store, so much stock. Worth a visit even if your not planning on buying anything

N. A.

Nice store, full of fun and great staff. Just the music a bit loud

B. R.

Great store, nice location, but customer service bad, trying to pay for and item, ask one staff go to sent to the other side of the store to see his colleague in red, that got re-directed again to another side, then I lost it! Put down my item and walk away!

T. B.

Friendly service BUT/ONLY when you find the right one to assist you.....

A. M.

Staff are so friendly, trainers split up on each floor, end up by ordering online

S. “. S.

Love this place, what a selection and really helpful staff

R. K.

I love this place, I only visit and don’t buy online because the staff from entrance to security and sales very helpful and smile , especially Ema As I remember her name I asked her two models with two different size to try, she came later carried all of them and no companies, not easy to find in London such a good team , thanks Ema.

n. v.

Sneakerheads paradise. I was left mesmerised by the scale and opulence of a sports store like this. You gotta see it to believe it. So much history on iconic silhouettes on display here. Pure pure magic!

D.

This Nike store is huge. They have a custom soccer Jersey shop at the top. Where you can create your own kit. They have an air lab, they have all the sports gear covered. They had a live DJ when I was there and the staff was really cool and helpful.

C. H.

+ Large representative flagship store + Multiple levels with plenty of space + Various DJs playing music at different levels + Nice seletion of the collection, also some London individual clothes like T-Shirts with print 'London' available + Helpful and friendly staff - No sale, usually no price reductions (found only one exception) - Not the whole collection is available here, but a really good selection of it Visit this flagship store when you are around in this area, its worth to have a look inside!

i. j.

I am playing football and I used bike football everyday , they are beat to but I puke recommend to buy it from this store

S. E.

It's a great store but between wearing a mask and the music quite loud, it's hard to hear. The staff member on the returns desk was very helpful, other staff, not so helpful. Also they need to turn the heating down or completely off.

C. R.

Love this shop but very noisy and busy

G. L. M.

Always is good have a look at Nike oxford street even if is pandemic time and there is much less option than normal. I love this shop

o.

is there jordans im gong london on 2023 summer for 3 monts

B. H.

Best innovation for nike,its big with most runners equipments and my basketball fans 🙌with the appetite of shoes come oxford circus to nike 👌honestly. Even if you won't be buying just doing your window shopping there is A DJ TO KEEP you entertained.

A. S.

In terms of range and selection, spectacular! They had a variety of Alphaflys and Vaporflys which is amazing for those looking to step up their running. Also available are custom-printing for tees and jerseys which would make thoughtful, unique gifts for yourself or someone else. Staff is generally helpful although the volume of customers does mean that staff is sometimes unable to give that one-on-one service Nike Towns are famous for. They even still usually have stock of harder to get sneakers (although don’t expect to find highly coveted pairs, which is the norm in the sneaker game) If you’re looking for the latest and greatest Nike has to offer, this is the best store in London to go to.

R. v.

This place is amazing! It breathes sports and awesomeness! You even can get your jersey printed whole you wait! This is just 4 levels of inspiring Nike greatness. If this won't get you into sport of some work out nothing will. They have everything from football to skateboard. And the staff is happily helping you. Highly recommend going there. Just do it!

R.

Helped pretty quickly and had the size shoe we needed in stock. This store is very massive

S. I. D. L. C.

Great selection and incredibly helpful staff. Only downside is that it's so popular, so waiting time was quite long. We'll worth it, though!

i. o.

Always a great experience visiting the Nike store . I was able to Get my Jersey Customised in 20mins or less

M. A.

It's big, but as usual you don't get what you want. Sold out or unavailable is the common theme. Very helpful staff.

A.

Amazing store with lots of products. Very good quality. 👍

J. S.

I bought something for my granddaughter a bodywarmer it was to big so i had to change it and they look after me very well.

o. K.

Great place to see new selection. Great service 👌

M. M.

Some great staff members while others weren't as engaged nor available. In all, worth the visit and got quite a collection to browse around in store.

I. H.

Mr Jiaxuan Zheng was very helpful when I come to purchase some trainers today. Gave me some tips to improve my injury. Very caring great asset to the company. Will return again.

S. S.

Not as many choices as the massive size of the building suggests, and some of the staff here are the least helpful in any Nike store I’ve been to.

C. S.

Loads of Nike stuff under one roof so pretty cool, I'd say they could do with some exclusive not available elsewhere stuff there just to crown the experience but just my opinion

C. C.

Great place for shopping - fabulous selection - helpful team

M. N.

Nice location for the shop but ideally they need to get the council make it a pedestrian route only. The shop was nice laid out and had music in different floors, which was nice. However, the prices are as same buying online or jd. I didn’t need to go here as there wasn’t anything different from any other Nike retailer from Basingstoke or Grimsby. It’s a good shop but just under whelmed

A. M. A.

One of the places that you should visit. Great selection of sport clothes specially of you are fan of Nike. Friendly and polite staff.

D. D.

Busy, a bit difficult to get around, good music, though!

A. A.

Whenever I go to London, Nike Town us a must. It’s a huge please. It has everything you need for sports and lots of varieties.

D. B.

Flag shop for Nike goods in London. Wow is it expensive for a simple tee-shirt..

S. G.

I just want to thank staff member Chanelle who was at the front door of the store today for calming me down and being so kind when I returned because I had forgotten my camera bag in store when trying on trainers on third floor. Thankfully my bag was still there but the whole experience was helped so much by her warmth. Thank you.

M. C.

One of the best Nike Towns I've been to. For Jordan shoe launches, they get a huge amount of stock. There was no line and a lot of inventory for the recent Space Jam launch by the time I got there around 2PM on launch day.

C. W.

Mainly basketball and football on the men's section wasn't as special as I was led to believe

A. T.

Super wide product selection, knowledgeable staff, and an all around awesome store. They were also printing customizable shirts and selling several exclusive styles.

R. M.

The Team are really terrific. Tip: Team are really knowledgeable and willing to help so just ask. Their tips have certainly helped improve my Nike experience. Give them the chance to make your Nike experience even better 👍

J.

There is always employes ready to help at every part og the store. You can literally pay for your items everywhere in the store, so no queue time.

K. S.

I was very pleased with the attitude of the staff to customers, the service is at a high level

J. F.

Huge shop,plenty of choice, good helpful friendly staff.

P. C.

Nice set up. One escalator not working ! Didnt buy anything this time.

R. O.

Great customer service and very helpful with our returns.

F. A.

Oh My Nike, obviously I love coming in here wether I bought something or not. I love to keep updating myself with all latest for men in Nike. Place is free covid-19 and well managed and we'll organized according to guidelines. All products that suits all people. Very friendly staff and Hustle free. There was a DJ in store playing such a beautiful music which helped creating that beautiful atmosphere. Greetings all around from staff. Lights are perfect , good ventilated shop too, with cleaning constant in progress.

J. H.

You've got to love this place because it is Nike nike Town afterall and there are not too many of these around. Its a cool, well designed space and worth a visit if in the area. That said, do not expect to find any rare or exclusive sneakers here. Pretty much everything you can find is available online anyway. They don't even run any in-store releases for big drops anymore which is a shame but understandable given the trouble these were causing. Parts of the store do feel a bit empty and understocked too. Not as special as it used to be....

D. L.

Excellent quality for an affordable price !!! I am very happy, thank you! Special thanks to the consultant for help in choosing

L. M.

First time here. Crazy expensive but expected from a shop on Oxford Street London lol. Place has an actual DJ lol

R. S.

Very helpful staff, but no stock in my size

M. F.

One of best Nike shop I have seen, it's takes you to different world. Must see n shop if you around.

G. S.

Every type of activity wear under one roof, with great service and an easy to navigate store experience 👍

Y.

One staff member had a foul attitude when I asked him for a trainer in another size. Another male member of staff was patient and enthusiastic when I asked him for several subsequent sizes.

N. V.

Great place to visit...loved the Dj played some tunes. ..to add to the experience. ...Only thing lacking was the lack of sportswear for me ...and naturally..the price was higher than what I expected. ..But overall a great place to visit if your in London. .a must have

S.

Not even the blessed DJ could disguise the fact that this is just a huge shop; just another temple to the god of commercialism. I expected more. More engagement. More creativity. More fun. There was certainly a good amount of space for the hoards of people who completed the pilgrimage around some of the four levels, but following the crowds isn't my religion. As Nike's flagship and largest store in the world, it's in need of some divine inspiration.

S. A.

DJ at the entrance of the store provides an immediate sense of individuality, which is only built upon by the layout of the building. Clothing selections are rotated every couple of weeks which keeps it looking fresh and new. At the centre of the store, there is also the option to custom design the clothing right in front of you which is very unique, of course. Overall shopping around here feels like more of a fun experience than just an average clothes shop.

L. M.

The (possibly) Spanish young girl working there was so helpful with great customer service skills.

R. M.

Good visit on Sunday for the NFL🏈🏈 not crowded COVID-19🦠😷

M. N.

Love music & amazing customers service.

M. G.

Bit pricey but great vibe! Awesome kids activities on the GF

V. B.

4 gigantic floors of Nike products. All sports to streetwear. DJ and good vibes, can't resist it 😎👍

G.

Good selection of clothes for lots of sports.

S. H.

4 levels of Nike. Good place to see, DJ playing music the whole time.

A. B.

Very loud music and staff not very attentive

F. A.

Nice staff but, as expected, quite busy.

J.

The experience is nice but the staff just look so depressed and not really suited to the environment - I think you need joyful workers to get the ultimate experience

S. L.

Customer service wasn't the best. Way more focus on aesthetic

M. K.

Absolutely the TOWN of NIKE

D. L.

Excellently laid out shop with all the latest nike kit. Well worth a visit if you are a Nike fan. Loads of team kits in there from all around the world

M. M. M. A.

Very good shop and we can choose up to date Design for nick shore and clothe Location in London Oxford street.

j.

One of the coolest shops I’ve been in, there was even a live DJ adding to the atmosphere of the many floors!

F. G. (.

Great place design your own one off trainers. Good selection of the latest Nike Wear. Well worth a visit.

S. G.

Sian was absolutely amazing today. I couldn’t have asked for better customer service. Really empathetic, took on the problem and dealt with it and didn’t pass me back into the ‘hole of doom’ customer services online. Shak is also defo worthy of a shout out, so knowledgeable and helpful. We had mixed levels of service when shopping in store before we spoke to these guys (helpful staff but not really knowledgeable). My advice would be put them all through the ‘Shak and Sian’ boot camp training and you won’t go far wrong. Big thanks again Sian

W. Z.

Best niketown i’ve been to!! I believe it is the largest one in the world after dubai.. They have their own DJ here and makes it much more fun to shop here. They also have two customization stations. Most of the workers here are pretty nice. Though one girl gave me attitude when I told her my US sz and she asked for my EU sz.. i said i wasn’t sure

J. L.

Good shop with lots of variety, however extremely noisy and busy (maybe I'm just getting old).

p.

Always a spectacular brand store

G. O.

So much to choose from. Very helpful staff

K. M.

3 floors of amazing Nike products with a DJ on the bottom floor to put you in a good mood

S. P. N.

I suppose this is thr store to find all the Nike shoes you want to try. There are 2 separate djs on the mens and womens floor and they have a cool make your own shoe section too.

R. W.

Nike, not one of my favourite brands but after trying all the other sports shops like JD and sports direct they had no stock of medium size England shirts. Nike thankfully did have some left but the price of printing is very expensive. £15 for name and number but a name could only be 6 letters or less anymore and it is £2 extra a letter. Having worked in the sports clothing industry and using the best vinyl and printing material. Your looking at £3.50 a print including vat then a number so £7 total. Regardless of the amount of letters was in your name. I would never get name and number done at these sorts of places, find a good local print and embroidery company and they will do equally as good a job for half the price.

N. W.

Can't fault nike. Unless we are talking snkrs app where I've not won anything I want ever

T. G.

Cool place but very limited stock availability

i. l.

Shop itself is lovely. But I found that some pieces of clothing are not as good quality as they use to be. Also as funny as it sounds it is very very hard to find trainers. If they look good they are hurting my feet and I can't walk in them, if they are comfy then they are not nice looking shoes. But it is nice to browse around I suppose...

K. A.

Even when a lot of people were inside, the service was very fast

T. I.

Great shop, and big prices, as well.

L. K.

Not a great product selection. Staff are a little unprofessional and don’t seem approachable.

E. W.

Loads of choice! Something there for everyone, decent prices as well, can also find some hidden gems every now and again, nice staff as well

J. M.

The ratings could have been higher but the new products on display are certainly not in the pedigree of what they were a few years back. Maybe the pandemic has taken its toll, nevertheless one might still get some lovely items and have a walk through listening to some good music on the public address system. Some staff members are very professional, polite and helpful. Hygiene standard is also good. Hoping Niketown will regain its place in the front line soon.

K. S.

Felt a bit out of place at this place with all the youngsters and kids arround me choosing the same kind of trainers. A bit funny yku van only buy certsin trainers if your are a member of Nike. Nice marketing way of getting your details. Well... At least I love my trainers 😃

S.

Wide selection of Nike products and nice and helpful staff. It’s usually very busy so might be a bit of wait if you need some help finding the right products.

L. B.

I had not been here before but was disappointed as it seemed there was lots of open space (presume covid effect) and not much stock. The djs were impressive though. Didnt see anything different from what was stocked in the usual sports outlets

A. J.

For such a big shop the stock is rubbish!!

m. j.

Expected more, i.e.sneekers you can't just get off the Internet or from other shops. If this is the flagship store for the UK😔

K. J. U.

Biggest Nike showroom in town. You have everything you need at a nike showroom. Most of the staff are friendly and good. Might be easily the biggest Nike store in Europe.

A. K.

Friendly knowledgeable staff - Eric definitely knows his trainers.

M. M.

Perfect place to buy new fashion shoes, clothes etc

&. C. S.

Went here to buy shoes, had an amazing time in the store, store is very big. And there a lot of things you can see and buy here! Lots of choices.

z. y.

The brand speaks for it self ... but didn't like the staff 😕

D. G.

Nike flagship store in London. Very nice.

P. C.

If you like Nike and fashion, this is the place.

P. “. B.

Brilliant experience wasn't expecting the live DJ..

e. l. g.

As always,nice staff,dj And beautiful items,not to crowded

A. G.

Super magazine nice people's 🤠

W. R.

Awesome place, there's a dj on most floors playing music

S. B.

We really liked this store. It is seperated over three floors between menswear, womanswear and kidswear with each floor set into different sections like Jordans, football wear, etc. They even have small displays showing how some of their shoes are made and how, as a company, they recycle

M. P.

The one in Oxford Circus has 4 floors i think. You have so many Nike products to choose.

A. C.

Love Nike!!! I was glad to visit, great atmosphere.

I. M.

Lovely service. They are really chill and help with all needs. Also have all the trainers I wanted that weren’t out online. 😉

J. C.

Being the #flagship store for #Nike you would expect the #customer service to be at it's #best. However, this is the fourth time I have been at this store and the second time I've found the #service to be lacking. Some of the staff are #helpful so I don't want to tarnish all the staff with the same brush, but the service should be the same regardless. So go in with your fingers crossed and hope for the best!

O. P.

If you like Nike, this is the place to be for all your sportswear, from a pair of socks to a tracksuit. You can even customise and order your trainers with your favourite colours. Unfortunately, timeframes are too long. Furthermore, the store can be busy at times, which impacts user experience and ultimately customer satisfaction. Hence, there is a lot of room for improvement in the customer service area. It is still worth visiting, even if you do not buy from them; there is a lot to discover with some entertainment, like live music performance: good fun!

N.

Great place but a rip off

D.

5 star service on Second floor,Robert was more than helpful and engraved our wedding day on our new white blazers!!

E. S.

It was awesome with an incredible dj, best sportswear shopping experience ever!!!

C. T.

My partner wanted running shoes. Got passed to a runner who took her to a treadmill to try 3 pairs. Super knowledgeable and got me a stool to sit on so will always be special to me. Plus size dummies, sport for all was great to see. We've already had good service by phone and in the US and this was no different. Great reputation and not a complacent place at all. Inspirational. And yes I have downloaded their app. A hard sell or just enthusiastic of its benefits? I give them the benefit of the doubt.

N. J.

Its so bigger...Nice close....

S. L.

Many variety atrractive design. Shop layout so attractive and good customer service.

S. S.

Great place for un-hurried shopping for footwear

A. C.

I like the brand but I believe the new design is not quite practical/comfortable. Bringing a new look to the products seems like changing something to be changed. The brand becomes more exclusivist addressing to a smaller category of the market.

P. w. A.

The cash registers were faulty so we couldn't buy anything

k. c.

Spacious with lots of choices and variety. A lot of the people who work there have no product knowledge or have no interest in customer service. From the outside it seems like a social club. The changing rooms need updating, Its a great place to shop if youre into nike gear obviously.

M. S.

Very impressive shop. It's spread out over a few floors - but is easy to navigate. There are always lots of people working on the shop floor. Great selection of all the latest Nike gear and a good, lively atmosphere.

M. T.

Very Big and Cool. Prices bit high...

O. M. (.

Mixed experiences, generally the staff are helpful but they’re obviously very busy and sometimes don’t really help you with your purchases. No flexibility in terms of helping a situation, I came in to ask for a box to return my Nikes to Nike but they made it very difficult for me, until they eventually provided me one. Staff can be dismissive. Very very busy and touristy.

R. W.

Priced like Apple. Service like Primark I went in on a Saturday, utter bedlam. Nike have some amazing products and store is massive, but the staff just can't deal with the volume of customers, they could double the staff and it still wouldn't be enough. Don't expect to get advice, good service or even served - its just too busy. Better off going to a good local shop to get service.

J. D.

the quality of things is top notch

j. a.

Excellent customer service, one of sales advisor gave very professional advise about basketball trainers thank u 👏

B. L.

Purchased a pair of football boots 2 months ago from the store. Great recommendation made by staff as the boots are still going strong and comfortable. Felt the need to drop a review as our team won a five a side tourn yesterday. Owe it to the boots.

A. A.

Excellent service. Took a top back to change for a bigger side and the 2 staff that dealt with me were excellent. Great communication skills, and quick, friendly and polite service.

B. 2.

Never fails to deliver. Nice and spacious, great displays and good stock. Using it with the Nike App us a game changer. You can check stock, sizes and colours and also stack things up into a virtual shopping basket for you to collect and pay for at the end of your trip. Amazing. The future of shopping!

H. K.

they are lack of staffs. so service was too slow😅 even though some staffs were just standing. they didnt help me. because it was not their section. but there were lots of people in kids section with one staff... how about to give some help?!!

L. A.

Huge, with not a lot in! JD / Footlocker probably better for trainers.

D. W.

"Liked"? The air quality is very hot and I was just sitting on the Ground Floor, waiting whilst friends were trying on clothes and shoes. It was the same on previous visit. We needed cold drinks after we had finished. They loved the wide selection of sportswear and we would go again - with bottles of water!

t. r.

Nice collection slow stuff working here

A.

Perfekt Nike Store for shopping Sportswear. Big Selection and nice motivated Staff

e. j.

Really good store loads to chose from staff very helpful

R. h.

Very good customer service and selection clothes and shoe's.

D. M.

Best nike store i’ve been too. Lots of floors, with a mixture of sports stuff and casual wear. When busy the music is loud (with DJ’s) which some might not enjoy but I think creates a cool and fun atmosphere.

N. P.

Good service, big store ... U can find everything...!

D.

Staff are very attentive and friendly there young and I usually avoid them but this store they clearly understand the power of good customer service speedy service me and my daughter were literally in and out

D. M.

The place is huge, had wonderful layout. Surely u will love visiting this Nike. The location also is another factor very obvious very huge. I had the chance to explore all the shop with a lot to discover and see. It’s well done shop. In general the city is nice. This Nike also have a section to design your own shoe. With a large variety of options. It’s worth to stop by and take a look at their wide variety of sporting clothes and shoes.

J. J.

Absolutely best shop to buy sports gear. My purchase of 2 in 1 running shorts are excellent and great value for money. Staff are very helpful and you can pay at the changing rooms without having to queue at the tills, how cool is that? Great atmosphere and a pleasant way to spend half an hour at lunch time.

S. P.

The place was quite busy, so when trying to get a pair of trainers, it took a bit of time. Not only that, but they do not carry all sizes which was quite annoying. However, they do have a wide variety of shoes for all ages, which was good.

S. B.

Biggest footwear showroom I have ever seen in my life. You need to choose the shoe and let the staff know and give them your size, they will bring the right fit for you. The staff are nice and helpful.

R. S. V.

Full five stars for the decor of the showroom and the variety of goods available. 3 stars for customer care because the guy wasn't attentive to the basic information I asked for like I wanted to try size 8.5 on a shoe. he ended up getting it wrong three times

M. M.

Big, three story nike store that’s located pretty close to the tube. They have good variety of soccer jerseys if you needed to pick one up, and have some really nice products that I think may be regionally available. Have a men’s and women’s section as well if you wanted to do some shopping for a significant other.

J. M.

Same that everyone likes to complain about things that goes wrong I love to praise the right ones. Big shout out and thank you to the guy that has been attending me today 05/08/2020 at Nike Oxford St. He was very helpful and friendly, even in these hard moments where face masks are a barrier to communicate properly. I you would ever read this, I'm the annoying girl asking for white Metcon 5!! :) So sad a couldn't get your name but thanks for your patience!

M. A.

Multi storey building which has every little thing about Nike

S. C.

Great guy helped me find what I wanted and took me straight to the checkout. Also showed me the way to store my receipt on the app. Great experience that was swift and easy

J. A.

Convenient place to shop. Each floor has a theme with all sorts of clothes and shoes for everyone. You can also customize your gear in the upper floor :) Packed with tourists.

J. G.

Vibrant lively store that has clothing for a variety of sports and exercising. I love their gym and crossfit clothing - I can't comment on their football, tennis or golf items as I don't do any of those. Items are a bit pricey but they are quality. It's a good place to browse too.

N. P.

My family and I received great customer service from Saner. He was very helpful and knowledgable on the products. He made our shopping trip very pleasurable. We can’t thank him enough. He is a credit to Nike Town.

A. P.

Needs a larger women's shoe section :( but otherwise, love the vibe especially with the DJs on each floor 1

R. P.

Good selection of sporting apparel, most not available elsewhere.

s. v.

A few days ago I visit the shop for the first time, I wanted to buy a Lakers jersey but they didn't have my size, I remember asking staff to check if they still have my size available, but all they care about is chatting to each other. I was very frustrated and wanted to leave the shop, but a friendly king young man approach me and ask me if I need help, he checked on the system for my size but the was only 2 left and was not sure it is still there, he runs up and down looking for it and manage to get me one. I was very impressed with the level of customer service he proved to me. I believe his name is Jack good person with a warm personality with a good sense of humour, so because of him, I had a good customer service experience in Nike town London.

F. P.

Wow! Nike paradise, for "everything Nike" in a trendy buzzing environment. Even had a rap dance group on the main floor. Almost an entertainment in itself, but with an excellent range of the latest products. Great!

W. B.

It's a sports shop, solely all Nike. If you want other brands shop else where. The place is very clean, smart, great displays and all the latest colours, designs for all those who love NIke. Plenty of staff with great knowledge to help you get the perfect fit and offer advise for all your questions. Overall a very pleasant shopping experience.

D. D.

We went Saturday to see the "major discounts" as my friend received on his email this notification, but we were pretty dissapointed when we arrived there , we saw a couple of products with 30% discount , products that we would not take even if they were given for free .

B. O.

They always have really cool stuff! I just feel it is really expensive. I tend to go to the outlets. They always have amazing offers there

S.

This is the go-to Nike store. It is huge and offers all the latest Nike products. Staff are great, friendly and very helpful. The only downside is the waiting time sometimes, as the store is usually packed, but considering the amount of people and demands I would say it is not that bad, the store environment distracts you and keeps you entertained until your item arrives. I wouldn't bother going to any other Nike store in London when this one continues to exist

h. t.

If you love Nike, then this is obviously best place to get all your sports items. The store is spread over many floors and once you know what you are looking for it's great. The staff are all really friendly and there are plenty of them. I personally would like a few more signs to point me in the direction I want to go. I found I was having to look round a fair bit to get my bearings.

B. H.

I was in this store for the first time and I love it. There are many specific attractions - live DJ, interesting lamp made from sneakers and basketball rims, unique wall with Jordan shoes or room where you can customize your own shoes... Nice!

H. R.

Almost everything you will need in there and it is huge.

P. (.

I had a great time in Nike town. I would want to come back to create a school bag next year!!!!!!😂🤣😊😋😁Amy age 9

S. P.

Huge 3 floors, try before you buy too, (you can use treadmills, weights, ropes) staff are great. Also has changing rooms, areas are pretty clearly load out, basketball, football, golf, tennis, running etc. Expensive but super comfortable, this is an edit and I still have 2 pairs of trainers/gym shoes I bought here that are dirty but otherwise still good.

L. C.

Got what I wanted, service on the floor was poor but the young man at the counter was most helpful and informative.

S. I.

Service wasn't the fastest, but when it did come, the attendance was polite and helpful with regards to helping me pick my next pair of running shoes after watching me run on their treadmill for a while. Docking one star because they should have more advanced gear for tracking your feet to make suggestions. Eyeballing it in 2018? Common. Happy with the purchase and service though.

L. G.

Best place ever!

J. M.

Fantastic place for shopping.

L. P.

Ruined by covid restrictions can't get near the trainers absolutely mobbed no space over crowded there barriers made it worse causes people to be shoulder to should constantly

O.

Great shop. Got all the latest and greatest Nike products. Our children loved to see all special trainers they have there is in all different colour combinations, normally shops would carry only one colour if have them at all. My son checked out football shoes and wanted to test them so they gave him 15 min one on one training in the cage with the astro turf floor. He loved that.

L. N. W.

Great vibe throughout. Although Staff who served me was more interested in a girls bum walking past and chatting to his collegues about it then actually serving me when i was buying a very expensive pair of trainers though. Bad customer service and i think he was a manager as he told a staff member off for slouching in the same breath. But other than that a really cool shop with decks and a dj. Just focus on the customer in hand next time hey.

F. R.

Lots of sports wears 2 DJs very very busy place. Not enough hand sanitizer . Should know much better how to keep its customers safe in The pandemic.

R. P.

Huge store and good range. Love DJ. Bells. Whistles. Great so far ....... On the men’s floor today only 3 cubicles for a massive floor. Long waits ..... beggars belief that Nike builds a store that lacks basic functionality.

h. a. k.

Big store.. modern... but the music was so loud...

S. K.

Multi floor Nike shop with lots of merch. Latest releases usually available here.

O. H.

Plenty of stock but very noisy

K. K.

For a shop so large, you'd think they have a big range of shoes. But unfortunately they don't. They were more interested to show their affiliation to clubs like Barcelona or Chelsea than displaying their products. If I was 10, I'd be well impressed!

R. M.

Plenty of Products and lots of people working at the store. I was there buying football jerseys for my kids and thankfully I got great help from Igor who helped me Printing text an numbers. He showed great skills in Communication and service while supporting me and many other clients in the same time. Not always easy to find such employees in retail. Congratulations Nike!

m. b.

Great value, some shoes are a little pricier but basic day wear for casual strolling is around average price in comparison. Very spacious inside with latest of the range Nike gear. Great stuff for men and ladies.

K. C.

Wow! Very exciting location. Never been to a Nike store like this one. The exhibition at the front is very engaging, they have interactive expositions of their new products and it’s honestly very fun to go with some friends. Even if you don’t buy anything. They had a live DJ that just set the shopping mood right. This store has let me wondering what other cooler stores could anime have around the globe🤔 Definitely recommend if you are hanging out in London’s Soho area!!🙌🏼

K. K.

Huge store and amazing collection.

S. P.

Absolute maximum prices, without the service to match. Incredible store but most staff (except the nice bloke in the jersey print shop) were downright rude. I don't expect sparkling service all the time, but the contempt from these people was palpable..

L. G.

It's a great store, but you need to be patient when wanting to try shoes. It's not unusual to wait 10-15 minutes for a size to arrive, if it arrives and you don't have to ask again. I always shop for shoes here, but I have been put off it in the last year. I am all for employees having a nice time at work, especially since these guys are on their feet all day, but to listen to a group moan out customers, or how they can't wait to get off, can be a little off-putting. Recently I went in to get a new pair of shoes, I a couple of different pairs to try and asked for the sizd I knew I needed. One pair arrived after about 5 minutes, but when the other arrived another 5 minutes after that, it was not the size I asked for. Having waited for over 10 minutes already this is inconvenient, but this kind of mistake happens, but when I asked to have the size changed because it was the wrong one, the employee, who had otherwise been very friendly, got annoyed with me and told me how inconvenient I was being. When I finally got the correct size, I didn't find the pair comfortable so I decided to buy another pair I had already tried. Again the employee was very rude because he had gone through so much trouble getting me the right size. I am really disappointed with he service and I am seriously considering not coming back.

r.

Always happy when i go there

J. N.

great location right in the center of town

R. K.

Huge and crowded. Loud as well, but good selection of Nike gear. Whatever you need. We were served by amazing guy - Wojtek. Extremely helpful, polite and knowledgeable. He was happy to help and lovely to chat with.

B. D.

Big shop with not a lot in it

E. R.

Great store. But not much for ladies in foot wear.

Q. T.

Good service! 10/10 for the guy who put up with me trying on so many different shoes for an hour haha! Ended up having to buy my shoes online because there wasn't a size for me in store. But definitely love the customer service and the guy who helped me choose the perfect pair of shoes :) good advice on the sizing!

J. T.

This multi-level store dedicated to all things Nike offers is a modern and unique shopping experience. As a guy I don't hang around in shops much, but this store is amazing and has every type of Nike product you could ever hope for and found myself n there for quite a while just taking it all in and trying not to spend too much. A truly brilliant store that's definitely worth a visit.

T. H.

For a flagship store I expected a bit more. Yes there's a half basketball court and desks to get football shirts customised but doesn't really feel like they're pushing the boundaries as much as they could. Like a lot of Nike stores it feels a little half hearted - for example I expected more edgy clothing/trainers. A lot of it is standard stuff...

Z. W.

So much to choose from...which is a good thing. Staff dressed like the general public...I found it difficult to know whom to approach. Overall average experience, to much hype around NIKE products.

T. K.

Good but not always got the whole range of sizes. The stuff is pricey and the shop assistants aren't always the most attentive. Usually they're kicking footballs around or chatting to each other, but once you get hold of one of them they're quite helpful.

W. O.

Large Nike store. Three floors. Kids department on the second floor. Payment and return on ground level. Many service employees there trying to help you find your right Nike shoe. Also apperal available. Great shopping experience.

A. S.

Everything Nike 3 floors! It's dope!👌🏼👊🏼🙌🏽

F. V.

If it helps you, 👍 my review :) Always such a vibrant store with activities, music, performances on the ground floor. The store is big but always looks tidy. The place to go for any fan of sport when visiting London. Such a wide range of articles for football, basketball, running, rugby mainly.

A.

I don't live too far from here but wouldn't pop in to buy anything. They lack selection if I'm honest. The store is large but the space isn't used for stock but walking space. I suppose since it is in the heart of Oxford Street they may get busy at times but every time I visit they don't appear to be. The staff are friendly and helpful though. They will typically be chatting with each other since but you just need to come up to them and they will sort you out. No need to pay at the tills either, most, if not all of them can take payment through their employee iPhones.

R. C.

Loved the DJs. Gave me good vibes. Friendly customer service.

S. S.

Overall energy levels of the team are very un nike .. and its too much space to be selling a fee racks of sport shoes from. Not yet caught up with the post covid world

E. M.

Absolutely amazed by the layout of this shop. Super services in store, customized products and very knowledgeable staff members ❤️

l. p.

All the Nike stuff you couldwant, in one place.

A. B.

Super cool store with live djs and great choices and displays. Great customer service. This place shows the reasons why retail stores will always succeed if they are cool, experiential, and a pleasure to walk into.

I. E.

Nicely organised and not too busy yet as thingd start opening back. Still some deals before prices start to go up

P. H.

Mega Nike showroom but after being told by the smaller Nike store to go here for wider width shoes , I was told upon arrival they are only available online. Very odd the ‘flagship’ store holds limited stock and zero wider fit men’s shoes. Also sizes stopped at US 13.

A. J.

Great place to shop, window shop and kill time.lol Looking at the latest sports clothing,footwear, and the best technology on the market.

A. g.

In one word absolutely spectacular!

A. C.

Huge Nike shop. Great selection and prices were fair. Took ages to get shoes delivered and staff we dealt with weren't great. Might have just been that person. Overall definately worth a visit.

j.

Nike's cool store, with key launches and latest branded products.

N. S.

Latest Nike products, cool displays and good music

J. G.

I liked it but I did find myself disappointed there wasn't more stuff. Although, the stuff that was there I liked and they had a great female DJ who was doing a great job!!

R. N.

Every Nike thing under the sun. We were looking for tennis shoes. They have four floors of merchandise but no place for tennis shoes. The service staff told us to go online for tennis shoes. A funky place with loud music and young staff. Such a large outlet on most expensive real estate. But no service for people requiring special attention. Like No Place for People who need help and service. Lots of noice with little service.

P.

Massive shop of all things Nike with very helpful staff. However I do miss how it used to be some years back when it had a more museum vibe than a shop, was interesting seeing the history of Nike all in one place. Still has bits, the Jordan wall from version I up to current is worth seeing :)

D. T.

The same but not the same, bought our p-6000 at Nike Town London

G. T.

Very disappointed, I went for specific item, have checked online is the item in stock and it was. I got there spoke with one of the staff he make me wait 20 mins just to come and tell me "sorry out of stock" . I'm pretty sure that they have better stock system.

J. T.

Pretty average store, it's showing it's age and could do with an overhaul. By comparison to it's NYC counterpart, it's outdated, confusing and cluttered. Can usually find what you want but it doesn't feel as technically 'agile' as the other stores I've been to.

O. M.

I was hoping to have found some good deals on shoes and clothing but there was none, from the entrance till the exit there wasn't a moment without feeling like a gang member of some sort. It is more of a fashion statement than comfort, performance and sportsmanship once Nike was.

M. C.

I go here for the actually atmosphere because they rarely have what you go in for in stock. They usually have a DJ or some type of entertainment on the ground floor and you can use their Nike ID service which is good. The staff are usually talking to each other and are just awkward to approach. Not much to be honest.

M. W.

It's easy to get a little overwhelmed in this store. It has everything you could need from Nike, but finding stuff isn't always the easiest. Staff are helpful, but the store is often very busy so it can be hard to get hold of one.

D. S.

Amazing place to be for the Nike lovers! Wonderful hospitality! loved the DJ music in there 😉

L. G.

This Nike store is absolutely massive. It has four floors and was bigger than I expected. It has tons of products to choose from. It has some many colours and this place is very lively

d. p.

Great Vibe but expect to pay top dollar. No bargains here.

R. G.

Great environment to shop in whilst a live dj plays music in the background

J. P.

Love this place, not only a great vibe and incredible flagship Nike Store with all sorts of new features every month, but it's where NRC is hosted out of. Such a great free community event Nike runs almost everyday with pacers and athletes. Should get 6 stars!

G. S. J.

The ultimate Nike store in Europe. All floors are a pleasure to wander around, especially the Football section.

C. T.

An amazing flagship store with several floors of goodies across all interests. The store is well designed, there's plenty of staff, and it's right next to the tube, making it very convenient to get to! The store also has a section to measure your running ability and also a bathroom for customers.

A. R.

Good range of products

B. D.

When in thinking I would treat myself to a weightlifting belt, but they didn’t have any in stock. They did have a DJ however and the music was banging for a high street store. Perfect for buying leisurewear

s. J.

Good scenery. Very friendly and helpful staff

M. C.

Large shop with fun atmosphere and useful staff.

J. H.

Amazing variety of Nike equipment with interactive booths you can connect to with the Nike app. Helpful staff and overall good shop, it's also nice that it being in central London the prices aren't any higher than usual.

N.

My fav part of the store is not the clothes/shoes/accessories but the DJ!

L. N.

Fab selection of shoes, fab help from staff and really good to know that they knew the product. Although a bit of a negative was a lot of the staff were just all bunched together having a chat. Not a very good look to walk into first thing you see is 5 staff just having a chat.

M. K.

The store itself is big and great variety of choice. However feel that staff are not as welcoming and can be a little stand off-ish. Better customer service needed.

M. M.

Friendly staff and very helpful. However surprised to see they did not have a goalkeeper Jersey. Good environment inside

R. Y.

Bit underwhelming. No nikelab section. Staff at the printing sections are more interested in talking to each other than providing any info or service. One/two word answers before going back to their own conversation. 30 December just before lunchtime. Guy in acg hoodie/shirt.

B. F.

I loved this store! the clothing selection was fantastic, staff were always visible to help and they had a DJ playing some good tunes. Fantastic place to visit and the size selection is also really good. Will definitely visit again.

K. G.

The staff were helpful

K. W.

They have a good range of clothing but the sizes aren't there. They often don't have the 2XLs on display and I've never seen a pair of 3XL shorts out either even though I know they do them. Come Nike. More sizes please. This is your flagship store.

C. V.

Worth a visit for Nike fans like me. For my taste not enough choice of innovative products. Information about running shoe innovation would be much appreciated.

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