Reviews of Inchcape Reading BMW. (Car Dealer) in Reading (Berkshire).

Inchcape Reading BMW

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272 Comments

Car dealer

BMW dealer

Drake Way, Reading, Berkshire RG2 0GH, United Kingdom

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Information of Inchcape Reading BMW, Car dealer in Reading (Berkshire)

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Reviews of Inchcape Reading BMW

K. W.

Sam was absolutely fantastic, kept me up to date with the car and provided all cost for additional work. The video sent from the workshop was great and the tech working on it was clear and very professional! Thanks so much team! Brilliant experience from start to finish.

m. n.

Came in for car MOT. was booked to stay and work from showroom.. Was told it would take approx one and a half hours... it actually took three and a half hours.... finished quickly when in chased the team. wifi was good but it was not really how i planned to spend my afternoon. Good feedback on my car, they also washed and cleaned it... appreciated that :-)

M. A.

Very good service by Natalie | BMW Sales Executive, she was very helpful and friendly, we had small issue with the car and she solve it right a way, thank you for the great service!

M. E.

My car was seen next day after I found a problem, I was actually offered same day, so great response! The issue was looked at, diagnostics and test drive performed and the car handed back clean with no charge. Really impressed with the help from Inchcape!

J. B.

Looking to purchase a used approved car, we received excellent service from the moment we walked in the door. The salesman (Mark) was very helpful and fully understood our requirements following a short discussion on our needs, needless to say we collect our new car a few days after this visit, and have to say very pleased with our purchase.

c. b.

This is our 2nd time buying a car through Inchcape. We had the pleasure of Steve dealing with our car upgrade. I couldn't fault the experience he was very informative and always on hand for any questions I had or concerns. I believe he was key to making this experience go as smoothly as possible. Seamus who handed over our vehicle to us again he was great and was happy to help with setting up the app for the new car on the day and was very knowledgeable when explaining the various new functions of the vehicles.

K. T.

This place very well laid out. Three floors in total of BMW and MINI. Some used Mini's outside also. Staff very polite and professional. Hot drink and snack while having sit down.

Z. K.

Raheel was very helpful and knowledgeable answering my questions. He was not pushy at all trying to sell us more stuff but rather a helpful guide in choosing the best options and specs for my newly built car that I wanted.I have bought many luxury cars but never had a pleasant experience as this one . If you are in the market for a BMW, he is the one to go to ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

S. L.

A great purchasing experience all over, Haroon my Sales contact was superb, very professional and explained everything clearly, was understanding as to my needs and wishes, a great representative of your company. I also loved the environment of the dealership first class venue and a great way to view the cars. I will definitely remain with the brand and return to Inchcape Reading and hopefully link in with Haroon again. Thanks.

T. B.

Great deal and very good service received from Tristan and Jonny. Having dealt with some absolutely shocking BMW dealerships in Brighton and Sheffield I was really grateful for the great service I received by Reading BMW. Would definitely recommend them and worth the trip to collect.

G. B.

Set up was excellent with 1 phone call, quick booking and text confirmation and reminders, Car and key drop off was fast and well designed. Fix for the 2 recall issues was equally efficient. With text confirmation. Complementary video safety check unexpected and initially resented - felt like drumming up business - but when clicked on was clear and compelling and actually useful. Booking in for the recommended work (2 new tyres) was also quick and easy with a good quote. But collection was not as good. Confusion as to where to wait - hard to hear through masks and plexiglass. Cost higher than tyre quote (around £100+ with no explanation 20 minute wait for car to be brought round Nothing terrible but. I used to be a customer (I said as much) for 20 years and then switched to local BMW garage so haven't been to Coupers in a decade. There was no attempt to rebuild any relationship it was all functional and made me feel that as I wasnt a new car customer, a regular customer or in for something major I was just 'passing through' Efficiency but no passion. Where as the cars give me both.

S. K.

We regularly visit BMW either to have one of our cars MOT’d/serviced or just check out the cars for sale. On this occasion we were having an MOT done for my 2015 X4 and had booked a test drive in the new ix3. (My second.) Whilst waiting for the iX3 to be ready we had a quick look at the cars upstairs, which is where my good intentions all went out the window when I saw a newer version of my X4. We went out on the test drive leaving poor Jake to get the X4 out of its confined corner so I could drive that too. Jake had been helpful all morning… and patient and once I decided the X4 was for me he handed us over to AJ in sales. AJ had nearly sold us a beautiful X5 at the same showroom last year, but unfortunately one of her seniors told us we were unable to even drive our pre booked test drive as he had someone else interested. It was extremely embarrassing for both us and AJ and we were so happy she got the chance to sell us another car. AJ is very personable, efficient and incredibly knowledgeable. We were at the showroom for quite awhile and my husband had to take a couple of meetings whilst we waited but at the end of the day I came away knowing I had a new car. Bonus. I picked the car up a few days later and AJ was ready with the keys. She explained all the new technology and showed me how to use it. Directed me to all the things I potentially should know and answered all my questions, she even connected my phone for me. AJ could answer all my husbands questions regarding the switch over and finances. If there was a query she was quick to check that out with a manager. On this occasion our trip to BMW Reading was a lovely one. As a side note I would also like to mention Josh, without doubt my favourite member of the BMW team. He has always been extremely helpful to me on the several visits I have had to ask random questions. On the day I picked up the new car we passed on the escalator, obviously wearing masks and he instantly recognised me and also remembered the exact car I was driving AND the registration. To be helpful and polite is a given as a member of staff. To have genuine interest in your customer and their vehicle, that goes above and beyond.

D. P.

Went for brake fluid change, didn't wait long for my car key to be taken and given a brand new loan car, only for the next day to swap with my own car cleaned looks pristine. The job itself was completed flawlessly.

k. a.

Very helpful. I had a issue with my new BMW contactless key. Went to the spare parts department and the gentleman was very helpful and polite and even offered me a coffee.

R. G.

I did not visit the dealership, my car was picked up MOT and service, brake fluid changed and various other issues resolved. However when I went to use the car wouldn’t have been dropped off the battery in the key is now saying that it needs to be changed, it can’t just be a coincidence that when I went out it started to give this indication, the person driving the car before me must’ve seen this, I’d like to know why it wasn’t changed at that time ?

B.

Tyre change all very efficiently handled at a competitive price. Far easier and even cheaper than national tyre companies. Given cost estimate on phone that was accurate and kept informed of timings. Always had excellent service from Cooper Reading

A. x.

There are so many models and colours available here, slight lack of 3 series but it’s the same everywhere at the moment. By far the best BMW dealership I’ve been to. Loads of stock!

C. M.

Amazing service from the whole team. My car developed a fault so I had it delivered with very little warning so I wasn’t expecting a quick turn around. However I was called early the next day as the workshop had found availability and started the diagnostic work. Ryan from the service team was fantastic at keeping me updated and the car was fixed in 24hrs. Very impressed with all your team. Great service all round. I’m a very happy customer. I always bring my car to you for servicing and that will definitely continue. Thanks all

H. R.

Work thst was promised was delivered. Big thanks to Harry the advisor with his professionalism. And Huge appreciation to James Abraham he is face of BMW and he is one maintain standard of BMW to highest level he deserves promotion or pay rise.

L. K.

It was my first time using Inchcape Reading after some horrendous interactions with other BMW dealers. I don't usually leave reviews but was blown away by the absolutely faultless 5star experience I received from Paul Smith, his honest and genuine approach from the second I arrived to the moment I collected my car from the service department was exemplary. Paul kept me informed and made the whole visit painless, the video I received from the mechanic working on my BMW was informative and very much appreciated, I didn't even mind parting with my money for the repairs carried out!! Thank you to Paul and his team for what was genuinely the best customer service experience I have received anywhere.

G. R.

Sam White was excellent from start to finish. He made the whole experience of car servicing and customer care very special. Kept me informed throughout the day, was engaged and listened to my needs and previous gripes and is a benchmark for the organisation. For once I felt the extra premium I pay to use a BMW dealership was worthwhile. My last few experiences of this particular dealership were very painful and no different from a back street garage such was the ineptitude of the staff and lack of customer care.

J. D.

I’m 84 and now care for my husband who has Parkinson’s. I saw the ad in my email for the Winter Service…perfect! I rang Inchcape (Coopers)and in view of my difficulties they agreed to pick up the car. This they did, kept me fully informed of how the car was and subsequently returned it beautifully washed and cleaned. I couldn’t have asked for better service….each person I spoke to was throughly efficient and respectful. As I said at the beginning….PERFECT!

D. Y.

All staff so welcoming and particularly helpful service from Adnan in particular who was happy to go through all options with me to suit my circumstances. Although I didn’t end up purchasing a car I’ll definitely be back at this branch as a first choice when ready due to the really lovely people.

T. L.

Considering you're the main dealer and I expected to pay a premium for the work, I didn't feel I was necessarily getting a premium service. The car's too smart for its own good and let me know it needed a brake fluid service 3 weeks ago - I booked it in for a service expecting to get the brake fluid and an oil service done and was told that it was 2000 miles too early for the Oil Service and I had to book it in 2 weeks later for the Oil Service and all the other service items that illuminated my dashboard by then. 2 trips to the main dealer, twice I needed to get my wife to pick me up and drop me back - what happened to courtesy cars for crying out loud!!? So - for a premium service, I'd expect someone to call in and pick the car up or leave me a courtesy car. I might as well use my 'backstreet' motor engineer in the futuer and save myslef a couple of hundred quid!?

H.

No problem at all with staff who actually served me, very polite and attentive. The covid drop off system is nonsense filling out all the details on an envelope, putting in a box then watching them take it out and come talk to you again anyway, no idea what that’s all about, protects nobody. I was booked in for rear brake pads whilst you wait, estimated timed was 1-1.5 hours, in reality a 20-30 minute job but it took 2.5 hours. Again, staff absolutely fine but it was a bit of an inconvenience.

P. S.

No problems at all and a BMW X3 Competition as a loan car whilst my car was being serviced. I would happily have paid to borrow that car for the day. Great service Inchcape Reading!

D. B.

The service I receive from BMW is usually of a high standard. This time was not the same. I was kept waiting for more than 20 minutes, no explanation. I thought that I had been forgotten so returned to reception to remind them that no one had been to see me. I had only to collect my car. I waited after been told the salesperson was on the telephone for another 7 or 8 minutes. I was disappointed that when the salesperson arrived there was no apology, nothing, just asked me my name and told me my car was outside…very disappointed to be treated in such a shabby way. I have been a BMW customer for years. I hope this is not a sign of a fall in standards and hope that this was a one off, with this particular person. He was not unpleasant just totally unapologetic given that he had kept me waiting for half an hour…

A. A.

Had an issue with my rocker cover gasket which has been replaced with attention to detail plus there was a complementary car wash. Overall very pleased with the service and professional member of staff especially Neil(Service manager). Top-notch👍

L. W.

From my initial enquiry with the used team (Mark Jeffery - who was very patient and helpful!) to going onto the new car sales team and placing an order for my X3 with Steve Champion, the service has been second to none, actually the best I have received from any car dealership- having dealt with a number of them in the past! I have been kept informed of the progress with my order regularly, Steve has been very prompt in replying to my queries and gave a thorough handover on collection day. Also speaking with James from Tech support as a follow up was brilliant and so helpful - shame all dealerships don’t offer this! Thank you!

C. S.

First time using this business to service my five year old mini and I will be back. From booking service to collection, every point of contact exceeded my expectations. I had been prepared for some leeway on the price quoted (in their favour) but everything was exactly as stated. There was something (not technical) I had forgotten to mention at booking but when I picked up the car it had been sorted. Wouldn't hesitate to recommend.

A. P.

Amazing service at the BMW Inchcape service department! Especially from Emily Bell. She took care of the requirements and provided excellent service at every step!

R. L.

Only 3 stars as my name was not on the paper list when dropping the car off and when collecting(despite having an email to book in on line) which caused delays. Also the valet was obviously done in a rush as the car was not wiped down which left many streaks where water had run down.

M. T.

Natalie Bartlett provided her professional pre-sales services in not only helping me to choose amongst various choice of BMW series X car, and also follow-up to arrange the transportation, remediations of the defects found in the selected car, clearance of all the procedures of MOT, purchase documents etc; I am impressed of her sincere advice, pleasant and tailored service and friendly attitude and I am very satisfied on her service in completing the purchase of my new car

N. G.

Although I placed the order for my car in February of this year, there have been delays which were caused either directly or indirectly by the Covid pandemic. I was due to take possession of the car in July and was extremely disappointed when this did not happen. However, I was kept informed and updated on a regular basis by the Inchcape staff who did their best to get the car to me as soon as possible. At last I have my car and I have been extremely pleased with the service I received.

D. R.

Throughout the timeline of test drive, discussion, deal and handover the whole process has been handled superbly by the team, especially Tristan and Seamus. Always kept up to date on what was happening with the build and when I could expect delivery

l. d.

Exceptional Service and Great Customer experience. Had booked in for a service at collection was greeted and welcome at the entrance and happy with the quality service. Definitely Recommended. Thank you

K. H.

The vehicle itself was serviced as required and cleaned. However, I didn’t receive a call to say the vehicle was ready and when I called at about 4.30pm I was told it was ready. Upon collection, the 20% discount was not applied as I had booked online. I rather embarrassingly had to ask for this to be applied which after a 10 minute wait it was applied. Then I was only handed 1 of the keys but I had left 2 keys. After a search for the 2nd key it was handed to me. Your receptionist handled all of this very professionally, however I believe these 3 things should not have occurred. I await your response.

S. A. S.

Everything was great. The loan car arranged and, I asked the representative to also adjust my headlights, as I have retrofitted the Adaptive Xenons for this car. However, I have noticed that they have been adjusted a tad too low, which makes driving at night a little difficult, borderline dangerous. I asked how they were adjusted, as looking through the forums and tech data, it states that a MAHA device is needed to adjust these accurately. However, no one confirmed how the headlights were adjusted. All I was told is that only a little adjustment was required. I may call again to get these adjusted again, so I can see more than 30 metres ahead of me.

S. C.

My car was in for a safety recall. I had great, friendly and helpful experience from start to finish, thank you very much.

M. I.

I've dealt with many dealerships and have to say Reading is probably the best dealership in the country to deal with. Customer Experience is fantastic, always open for repeat business. I've been dealing with Tristan at the dealership and his knowledge & assistance is very much appreciated!

D. M.

Being a repeat customer, Adnan was very good at knowing what our expectations of the process were. He made no attempt to oversell products or push us into decisions. He was very accommodating and kept us to speed from placement of order to taking delivery of the vehicle.

j. c.

Tristan and Seamus were great to work with. Great communication and customer service. Showroom service was great. Thanks for all your help.

P. b.

Efficient but due to the reported volume of cars in for work it took a little longer than expected. Other than that the staff were professional and polite

D. H.

The car a BMW520d had its first MOT. I took the option of waiting while they carried out the MOT. The wait was about three hours, one hour longer than I was originally told, but the car came back looking like new. Overall the level of service was excellent.

i. a.

Pick up and drop off were good but I told your staff that wanted my rear tyre checked as I kept having tyre pressure alert. Despite all that I was told that the tyre needed to be changed but you didn't have a tyre and told me to leave the car another day. This wasn't possible so you left me to deal with it myself and the tyre was then losing a lot more pressure. Needless to say that this involved me with lot more hassle.

J. D.

In my opinion, the marker of good service is how you react and respond to issues/mistakes. In short, I had an unforeseen defect with my vehicle after having the car for a fair amount of time. I contacted Andy in the Used Car Sales team who was understanding and very helpful. After some dialogue either way, we agreed on a resolution for the vehicle that was very agreeable to me and went above and beyond, as I believe most of us customers think a main dealer should. Once the car went into the service department for its repairs, I was handled in a polite, friendly and professional manner by Ryan and kept up to speed as to when I could expect the vehicle back. The vehicle was returned to me in tip-top condition and I am now a very happy customer. We all know you pay a premium for a main dealer and it is aftersales service and support like this that make it worth while. Thank you again to Andy and Ryan. James.

R. C.

Bough a BMW 840 over the weekend, dealt with Mark Jeffery. Was very honest and upfront with the pricing. Absolutely lovely motor, would off loved a bit more of a presentation when I picked the car up, but sadly thats the days we live in currently with Covid. Would highly recommend Inchcape reading and Mark to everyone.

I. W.

My whole experience was outstanding. I am very demanding and expect to be treated with respect, courtesy and feel like I was important! Thank you, BMW for keeping up with the high standards and exceeding my expectations yet again!

J. L.

Update: I’ve had 2 additional dealings now, whilst their communication is still very poor, they have provided a good actual service. I’d recommend them for servicing as long as you are patient with tardy call backs and slow email (or non existent) responses. Original: I had my car serviced a couple of days ago. The map update is not at the latest level. I tried to phone their service desk and was told someone would call me back - 25 hours later and no one has. I filled in their web request form to complain and no one has contacted me. Terrible communication and poor customer service so far from them

Z. M.

Inchcape Reading continue to impress. All staff encountered, from the new car sales team, after sales team and now the servicing team have been professional, friendly, answered all of my questions and carried out work on my car, keeping me informed at every step of the way. There are several dealerships that are closer and quicker for me to get to, but none that offer the level of care I've come to expect and enjoy from Inchcape Reading. I expect to be a customer for a long time to come.

C. C.

Inchape has well trained staff and managed the Mini brand name very well indeed. The sales service I have received is great and have been continously updated about the status. They do not wear a different colour spectacle on Asian unlike Mxrshxll. Ian has been patiently explained everything to us from test drive, model and specifications selection to car collection. The most important thing is Ian has helped me in buying the right gift for my wife (happy wife, happy life)! Thank you Ian and Inchape!

R. F.

Bought a new BMW, ordered in April but delayed until October. Had it not been for Adnan Yasin I would have cancelled. He was attentive and supportive throughout the procedure from order to handover

H. R.

Purchased our new X3 and very happy with the whole process. Adnan was a pleasure to deal with and by far the best car sales person we have dealt with during our search to find a replacement for one of our cars. When I bought my son’s car from Inchcape Basingstoke a few years ago, it wasn’t the best of experiences - so I was pleasantly surprised. I’d also been a customer of BMW Marshall’s (Hook & Salisbury) for 12 years but they couldn’t be bothered to even respond to my various sales enquiries, so I was pleased to find a proactive BMW dealership in Reading. Car sales can be a tough game but Adnan knew his stuff and was passionate about the products he sells. He was guaranteed a sale but he sold to us…that’s the secret! He helped us secure a good deal and kept us informed at every stage of the order process. Based on the experience so far, definitely my favourite BMW dealership in the South - mainly down to a great sales experience so far.

S. M.

Dealership was very nice. As I acquired the car recently I did not even know whether there was a service pack on the car or not. They notified me about it and covered most of the bill under the service pack.

J. G.

Steve Champion the salesman who I bought the car from could not do enough for me to make sure my experience was easy and stress free. There was no hard sales and no over complications. I couldn’t recommend BMW inchcape reading enough.

D. S.

Bought a kidney grill for my sons car & had very helpful good service from Pedro in the parts department. What a gent. 🙂

b. p.

Well looked after, good service all round as usual. Well informed about all aspects of buying new car.

D. H.

Such great service from Natalie, it was an exceptional experience and I would recommend this dealer to others

H. O.

Suspension air pump replaced on Series 5. Unbelievably expensive. No more BMWs for me. And within 2 weeks the same symptoms returned and guess what I had t pay again. How's that for quality cars....?

J. C.

It was brilliant from start to finish. Seamus was on it and really helpful. After bad experiences with other garages it was a very welcome experience and the key reason I bought the car

J. H.

Generally good. The inside of the car hadn't been cleaned properly prior to my test drive which was a little off putting and not what I expect from BMW. However after some assurance it would get cleaned I made my decision to purchase. The sales team were generally good and attentive. Mark Jefferey was great throughout.

A. B.

The service and facilities whilst waiting we're good but the service took far longer than it should have. 2 1/2 hours for a brake service seemed very long.

M. A.

Great service from the team dealing with my car, however I find it difficult to understand why all the settings in my vehicle including radio station are altered, when only in for MOT.

C. M.

M.O.T. pre-check and make good - vis, I tyre required to be re-placed. The tyre was changed, albeit, the next day, so many thanks to the Engineering Team, hopefully, I will see you all again, during the next Year Thank you gentlemen, you have lived up to your Good Reputation.

J. B.

Fantastic service from reception through to service team. I received the same from Sales when I purchased the car. The BMW team are a step above any other premium brand for me having owned both Audi and Mercedes vehicles in the past. The experience from the Reading team was efficient, attentive and respectful. Totally vindicating my decision to go BMW. Thank you!

B. J.

Incredibly efficient from the car telling me it needed attention to be called by the garage to book a service. The car was well presented when I collected it and I paid on line beforehand. In summary a very efficient experience if perhaps a little soulless.

L. M.

Paul Smith inherited a problem with my 3 Series Touring from another dealership and the service provided in getting the issue rectified has been faultless. Thank you very much Paul, I hope to return to Inchcape to buy my next BMW.

S. C.

Great service - Natalie is especially worthy of a mention. Courteous, friendly and efficient. I would certainly recommend this dealership.

L. D.

Fantastic, required service book records and stamps for a privately bought car and it was done without a hassle. Sent in the post and recieved back in just one week. Thank you.

T. P.

I have not visited your dealership but I have just purchased a new vehicle from you and received the vehicle several days ago. The vehicle was delivered by Mark who was extremely professional and courteous. The vast majority of my dealings with Inchcape has been via Jake Harris who has always been professional in all of his communications etc. It has been a pain free process despite it all being remote.

L. R.

I was very happy with the actual servicing of the car and the health check video and checklist provided. I was also very pleased with the loan car. The check-in and collection process, however, was extremely slow and disorganised. I had a very long wait on both occasions for what was a quick interaction when it eventually took place.

G. V.

Good experience with BMW Inchcape Reading who have looked after us well since purchasing an approved used Mini from them in 2021.

D. J.

Easy to organise a service including loan car. Video of inspection with commentary is very informative. Staff very helpful. Thank you.

G. B.

Edit: I have now used them to retrofit M Performance parts for my F40 M135i. It wasn't without few hiccups during the process but all was solved quickly by Arandeep. Whole installation process took 2 days and the job was done to high standards. Would definitely recommend getting this done as the car looks now absolutely stunning and without a doubt I do recommend this garage for the job even if you leave far away. Just get yourself booked into the hotel next door like I did. --+--+--+--+++ Purchased brand new M135i x-Drive from them and I am glad I did buy from this particular branch. My first point of contact was Adnan Yasin who went extra mile to accommodate our needs, answered all the questions etc. We actually came in without prior appointment on a way to different dealer but due to his approach decided to purchase my new car then and there. He's indead an asset to the company and if he's still there when I am ready to buy another one I'll definitely be coming back. Big shout to Francis Reed as well who was dealing with my handover. You can tell he's very knowledgeable and passionate about the cars and the brand. Both guys got high customer skills and I am glad I've chosen this branch for my new car purchase. The building itself is quite big, cars are located across three storeys with M performance sub brand on the whole of the second floor. Conivinient location, customer s car park bit small but have just about enough parking spaces.

M. D.

Haroon was excellent, and very thorough in explaining all the details. He was patient with all my questions and I absolutely love my new car!!!

M. B.

Visited, saw the car and bought it. It was what I had been looking for. Disappointed in the lack of flexibility of the dealer. So I paid the asking price. The car's prep was sub standard. Mechanical appeared fine. Exterior prep - partially addressed the scratches, removed a mini dent, did not touch the stone chips which I thought they would during the 'full valet' which was yet to happen when I saw it, car arrived without being polished. I have improved the car's paintwork condition myself with basic equipment at home, not something I expected to have to do. I appear to have been penalised for not taking the paint protection programme thrust upon me at point of sale. It's a great car let down by poor preparation. I had been hoping to discuss this during a follow up call, but this has not come. I had also been promised an email with a copy of the original V5C.... I still await information and details about the extended warranty & the MOT certificate. As a lot of my connections in Reading are family or colleagues at 2 of the biggest businesses in your area, I currently would not feel comfortable recommending the dealership, but would recommend the product. Let me know if you'd like further feedback.

S. S.

Great service in buying a new car. From previous experience the servicing is great. Places to work if waiting

s. a.

Excellent service from Nathan Westwood from the service department, really helpful and courteous and polite! even offered for me to return as the key battery life was showing as a notification when I collected the car, but I did not have time to get it resolved there and then. He made me feel very valued as a customer and I have now decided that I will be looking to purchase the new i4 from Inchscape! of course, I would want the best deal! :O)

C. H.

Jonathan was great from start to finish, certainly not pushy and worked with me to get the car I wanted at the right price and what a great car. Thanks again

R. D.

Marked difference from my last visit, much improved customer service. At last errors were not made.

P. G.

Great service from a great team - Johnny Hood was brilliant in dealing with my query, he’s a great credit to BMW and your showroom.

T. I.

Having just taken delivery today of a new BMW 218i M Sport Coupe I was impressed with the smoothness of the transaction with Jonathan Hood . The entire transaction only took about 30 minutes and was a friendly and professional meeting. I had previously had e-mail conversations with Jonathan , Tristan and Becky regarding the handover which had been a little complicated by delay on sending the V5c from DVLA due to the Easter Weekend. However once this was sorted the car was ready on time and well presented A well recommended company

G. M.

easy to book in and drop off full service mot and winter check done a bit expensive but thats a BMW didnt get my health check video!!!!

J. W.

Excellent experience, I brought a used car and I am very pleased with the service I received in this transaction.

D. N.

Perfectly happy with handover from Reece Roberts who was both friendly and professional. However I have to say I was disappointed by not receiving key rings or a wallet to store documents. I have received them with last 2 BMW purchases and whether an Inchcape policy or BMW I think it would improve customer perception. Little things mean a lot??

M. J.

Really helpful staff and team here that go above and beyond. Been bringing my mini here for the last 4 years and no regrets!

D. H.

Excellent service. Service agent Josh was polite, efficient and helpful.

R. F.

Adnan was great from start to finish, totally professional and a great guy as well.

R. E.

Jack was great to deal with, Wasn't pushy or over the top just generally decent to speak to and did anything you asked quickly. Thanks again Jack

K. R.

I ordered a new 1 series through Sam Anderson. The ordering process was done with attention and everything was explained to me in detail to make sure I was happy with everything I wanted in my new car. I was updated through every step of my car being made to being delivered. The whole experience was great and I will definitely buy my next car from Sam Anderson.

F. A.

Have been a bit hit and miss in the past but Holly was great this time around, although the figure provided over the telephone didn’t match the final invoice and there was no indication in advance that it could change.

J. W.

Systems aren't all that great and could do with an overhaul centred on customer convenience. Dealings with real people however were excellent and any problems that arose were solved quickly and completely by the staff. Adnan couldn't have been more helpful and attendant.

T. &. L. B.

Very supportive in a difficult situation due to parts delay which was beyond the dealerships control. But having waited six weeks before my car was ready it was very disappointing to get into the car and to see it was overdue a service? Had I been told this before collection I would have had this done whilst the car was there, hence the four stars not five

F. S.

Outstanding service from Tristan. Great communication from the start to the end unlike other dealers who are quick to take your money then disappear. Certainly be using Reading BMW as my go to dealership now.

W. S.

Huge showroom of new and used cars, both BMW and Mini. Very spacious and impressive. Took my car here for some work. I was told that they'd need the car all day and so arranged to be collected to go home. I was home within the hour. I was home for about an hour before I was called saying my car was ready to be collected. I could have waited to avoid the hassle of arranging for me to be collected and dropped off. At least they washed and vacuumed my car for me.

V. R.

I had a tyre replaced. Very quick and friendly service. Thank you!

M.

I had to replace my left wind mirror cover. I went to Mini Service in Reading on Monday 7/6/2021 and the first available appointment was for 15/06/2021. I did the online check-in and left my car at 08:35 in the morning. I am completely happy with the part replacement , although I found it quite pricey, but the 3 stars is because I had to wait 7.5 hours for just a plastic cover replacement.

Ü. Y.

Car has been delivered around 1 month delay apart from that Seamus was excellent sales person who inform me for every single detail

A. H.

The Sales team were very professional in the way that they handled the whole sales process and overcame unexpected challenges that arose. The car arrived as specified and the handover took place on the expected date. A good customer experience.

k.

Everything went smoothly despite the current lockdown. I was nervous buying my first used car unseen, but all was as expected. 18 months old and 8700 miles, would expect it to be in good condition and it was. Only fault I could find was a bit of wear to the roof rails, but not enough to put me off buying.

P. S.

Cooper BMW is a fantastic dealership with a beautiful new facility, a ton of cars to look at and a whole bunch of friendly customer service folks, who are unfortunately let down by a poor service team. BMW has a multimedia system called ConnectedDrive, and if you purchase this system and have an Android phone good luck getting them to help you with it. ConnectedDrive seems to work almost exclusively with Apple handsets despite what their website reads. I have tried my 65 plate X3 with five different Samsung S series mobile phones and the system doesn't work, despite each phone being on the list of phones that work with the system. I have been in 5 times now to try to get it working, and each technician gives me the same advice after plugging in their iPhone and the system working flawlessly for them: "if you want it to work, get an iPhone." That is not acceptable to me, and is very poor service in my opinion. I have raised the issue all the way up to BMW Europe, and they tell me to contact my local service centre. 😐 The other problem with the service team is when you book a hire car to use whilst yours is being serviced. All of the cars on display are M Sport models, and they all have the sport seats. This isn't a problem when you are 5'6" tall, but if you are over 6 feet and weigh more than a twig the sport seats in cars smaller than the 5 series are going to squish your back in the lumbar area, sometimes quite painfully. Overall I really like the dealership, but I never look forward to having my vehicle serviced.

P.

I recently purchased a used BMW and I was very pleased with the service from the whole team, especially Aj who was very helpful and professional!

S. B.

Was a little apprehensive about using Reading BMW after a friend's comments. I must admit that after after my first contact with the dealership to enquire about the availability of the vehicle I was even more so. How're Daniel Markham dealt with everything very professionally and I drove away with my 'new' 5 series very happy.

G. N.

Excellent service and very helpful sales consultants. Coming to the UK from SA, Cooper Reading BMW made the "buying a car" experience very easy and stress free. From viewing the car, to arranging finance, to taking delivery happened in just over a week. I was thoroughly impressed.

J. D. J.

I have been with Inchcape Reading since 2015 with my former Series 3 and now with my 2020 acquired brand new X1. They are the only dealer I can trust in looking after my car. Fantastic servicing!

j. K.

Had a fantastic experience purchasing my first ever brand new car. Really appreciated the effort that was put in to ensure my experience was memorable and special. Special thanks to Jon Moore!

M. C.

I recently brought an M2 Competition towards the end of last year and had the pleasure of dealing with Jonathan and even though the sale is complete, his assistance hasn't stopped there! He has helped with getting my running in service booked via Nathan in Service Dept and even helped me order some parts for an old classic BMW i have. Anything I ask Jonathan for, he's able to help or put me in the right direction and is in my eyes, a valuable asset to the dealership!

A. G.

Easy drop-off and collection for service despite Covid19 restrictions. Received a video showing the tyre tread depth which was useful albeit the audio was very quiet. Car was nicely washed and cleaned upon my collection. Happy overall.

G. K.

Sales and Services team are great. Tristan and Paul are leading the example of excellence.

M. C.

Outstanding customer service. My X5 went in for a BMW recall replacement of EGR cooler. My car was given a free health check and valet. Recall work carried out promptly and efficiently. So impressed I subscribed to Coopers Service Plan. One very happy customer

H. t. m. d. t. o. K. w. C.

With the Corona virus still around. I felt the environment was very safe. There was effective communication of what is expected of customers before hand and staff were there to direct or remind customers. No queues before and after. I was informed of the work my car needed via telephone contact after the keys were left in the box. My instructions were read thoroughly and followed. All in all every aspect was professionally managed. Well Done.

K. N.

Wanted to see a BMWi3 and we just walked into this place. Great staff. By the time I reached the first floor 2 people had asked if am alright or if would like some help. Staff give you loads of information. They aren’t pushy like other places.....

D. G.

Easy booking of Mini service via website, polite and helpful staff greeted us on arrival, communication great. Very pleased thank you

S.

We are very fortunate to have Adnan Yasin as a contact at Inchape Reading BMW. This year alone we have bought 2 cars from Adnan (3 in total thus far). His commitment to customer satisfaction and engagement is second to none. Always striving to help with a good mix of professionalism and care. A great guy too! We now recommend our friends and family to Inchape Reading BMW. Thank You Adnan and the rest of the team.

D. H.

Have been visiting Inchcape for a couple of years buying spare parts, oil etc etc prices have always been reasonable, staff have always been polite. My car went in for a recall repair Friday, video check over was super and they washed the car too 👍🏻

R. W.

Very easy to book via the app, Drop and Go makes things very simple and car nicely valeted after servicing

A. C.

Great comms & service. Very impressed with Jess, always keeping me up to date with progress. Thank you!

m. H. M.

I was a little concerned how a swap out of vehicles would work ‘remotely’ but actually I preferred the process! Jonathan Hood was great, attentive and responsive answering all questions quickly and without fuss. The collection process was very slick and the use of Docusign to speed the process up extremely efficient. Top job thank you

A. H.

Great customer service kept informed all the way through no hidden charges suddenly appear Thanks for the service

j. w.

The experience from beginning to end was fantastic and Tristan was very helpful throughout. I would recommend Tristan and Raheel to my friends and colleagues, great job!

M. E.

Great communication, friendly service always available- 100% recommend

j. m.

My contact at BMW was Jonathan Hood. Very helpful and capable individual. Although his job is to sell, he sold to me without being over the top, annoying or condescending. He sold the proposition which inevitably closed the deal.

m. m.

Very professional team. Made me feel valued and special….went with my 2 boys (ages 7 and 5) straight from end of school and both Seamus and Ryan made their (and my visit) special.

L. J.

Car went in for MOT and 3 yrs warranty check with a reported fault on the start / stop function I was clear that I did not want the car back until issue resolved which you had failed to do in the past. Mark Williams saw to us and he is an absolute credit to you. Super service and very very polite can’t praise him enough and if there are awards available he should be given the highest one. We have had poor experience from your dealership in the past and this was a test to see if you had changed. Due to Mark we will be back again and would consider purchasing our new vehicle from your dealership.

J. M.

Mark Jeffrey was great to work with, managed to get the used approved BMW 1 series at a good price with a great finance package. He explained the cars performance, capabilities and functions with great detail. Was a very simple and clear procedure buying the car, managed to get everything sorted within a week, including test driving. Overall, I'm a very happy customer and would definitely recommend my friends and family

j. s.

I bought my dream car from Coopers BMW When we got there to pick it up I realised they had all the dream cars I've ever wanted Omg I could only buy the one I initially fell in love with - I had to do an Arnold Schwarzenegger on the salesman I'll be back! Excellent service and an extremely easy purchase, I didn't really do much to buy my new used car the salesman Daniel was amazing and made the process very easy I can't stop smiling tbh! Highly recommended!

s. d.

Best price and great service! I bought an almost new BMW 420i Gran Coupe M Sport. Having done a lot of research the price Cooper Reading offered was the most competitive. Had to drive 30 miles but it was worth it. The car I wanted was reserved for 2 hours. Dan was great, he was very friendly and answered all questions we had. He offered the same level of service till we drove off in our new car. There was no pressure to make a sale. They have a wide range of cars. You get to have a look at as many cars as you want at your leisure and most of them are not locked.Which means you get to see and feel how the car is, features, options etc and the new make a confident choice of what you want. The cars are mainly indoors which means you could go and view them leisurely irrespective of the weather. Would thoroughly recommend them to anyone.

E. G. C.

I took my car for servicing. Key handling was made contact free (during COVID-19 pandemic). Payment was made by card advert the phone. This didn't feel secure and I would prefer a secure web payment. In terms of coronavirus, they assured me over the phone that they sanitise the car after servicing (didn't specify how). However, the driver who brought me the car was not covering his nose with a facemask inside the car and touched his face with the gloves. As the car is a close space it didn't feel safe at all. Based of the price of servicing I would hope all this to be much better look after. Secondary, during the servicing they moved the seat, mirrors and wheel, so I had to re-adjust everything after I collected the car. A small but annoying little detail.

S. H.

We were dealing with Sam from the sales team. Right from the initial phone contact to the vehicle handover he did an amazing job, very honest with the price, prompt in answering all our queries & keeping us updated all the time. Kudos to Sam & Tristan from Coopers Reading for doing an amazing job.

K. B.

Good communication, work was done quickly, no issues of concern to report. Good experience

D. T.

Good service, usual price from a main dealer

R. G.

Smooth and quick car collection, issue with car sorted and new car collected.

M. R.

We came down to look at a second hand car which was described as mint by the salesman, when we viewed the car we found that the car has been in a shunt of some sort as the rear panel had loads of overspray and the rear light didn't fit very well which added to the suspicion that it's been bump. The second give away was the front bumper had a horrific amount of overspray aswell as the rear door. When we questioned the salesman about the car he said the car looked mint inside and that it must of been sprayed at BMW Thorne (CAT UK). A family member of mine use to work there and said that a car would not leave looking like that. We have since returned back to BMW Cooper Reading to find that the car has not been repaired and its just been put straight back up into the showroom. I do genuinely feel sorry for the person who buys it. From looking around the used cars it looks like they cannot be even bothered to attempt to polish the cars to make the look good. The only good thing about the dealership is that all new vehicles are the ones that get the care and attention. Would recommend getting better lighting in the used car area and please make attempt at making the used cars look good instead of them been full of scratches, muck and cobwebs.

M. R.

We came down to look at a second hand car which was described as mint by the salesman, when we viewed the car we found that the car has been in a shunt of some sort as the rear panel had loads of overspray and the rear light didn't fit very well which added to the suspicion that it's been bump. The second give away was the front bumper had a horrific amount of overspray aswell as the rear door. When we questioned the salesman about the car he said the car looked mint inside and that it must of been sprayed at BMW Thorne (CAT UK). A family member of mine use to work there and said that a car would not leave looking like that. We have since returned back to BMW Cooper Reading to find that the car has not been repaired and its just been put straight back up into the showroom. I do genuinely feel sorry for the person who buys it. From looking around the used cars it looks like they cannot be even bothered to attempt to polish the cars to make the look good. The only good thing about the dealership is that all new vehicles are the ones that get the care and attention. Would recommend getting better lighting in the used car area and please make attempt at making the used cars look good instead of them been full of scratches, muck and cobwebs.

D. W.

The first time we went into the BMW Reading on a Sunday afternoon, we were not greeted by anyone and the service was quite poor - perhaps it was a day of being short staffed. However, when we came back to learn more about a used 1 Series and do a test drive, Charles was excellent. He took time to understand what my needs were, provided me with an understanding of the differences between PCP and HP options, and - most importantly - provided a great test drive experience for the car. Ultimately, we also visited Audi and Mercedes and ended up opting for the Audi due to the type of car and how it felt in the test drives, but I am left thoroughly impressed by the experience I had a BMW. Charles is an asset to your team and thank you for your time, even though on this occasion we did not buy from you.

S. S.

welcome to BMW Reading triple storey of some of the finest automobile friendly and welcoming location, honestly what a place fantastic range of accessories and parts department what an experience absolute pleasure Daniel Mazare amont of people came to ask you question staff members you handled that like a Boss starts from the bottom with out you guys the hole building will fall well done for the service I received today collection of a bmw 320d touring going to Leeds thank you Daniel definitely meet again

R. Y.

Top dealer. Extremely helpful and friendly staff. Great selection of used vehicles. Bought a beautiful car at a good price... Totally happy...

C. S.

In April 2019 I had my 2018 car serviced and a few snags sorted out under warranty. Workshop was excellent and Josh was great to deal with. All work completed to a high standard. It is a nice dealership with good facilities and friendly people. Only minor criticism would be the lead time for a service appointment (8 weeks), the online booking system doesn't work (no appointments available) and sometimes it is impossible to reach anyone by phone. I called 8 times during the day and on hold each time for more than 3 minutes and still wasn't able to talk to anyone. Overall I give 5 stars as it is clear everyone is doing their best to provide great service and customer experience and the technicians are great. I recommend.

S.

Your sales person (Adnan) was very professional and provided a great service. In times of the covid lockdown it was a very different way of buying a car, however, the process and communication was very smooth and worked well.

h. i.

Great service and what I realised my car was washed and cleaned inside !! amazing My front bonnet release was seized and since been at the garage I cant seem to close it at all can you help me sort this out ?

d. s.

Wonderful service provided by Cooper BMW Reading. I have used Cooper BMW four times for getting my car serviced. Each time one or two days prior to the service appointment, they give a call to confirm the appointment time. Also everyone from the front office staff to the service managers are very polite and try to accommodate your every request. Even though I don't live near Reading, I try and use them for my BMW service and repairs. Keep up the good work guys.

P. B.

Wesley has been fantastic since I first met him to discuss choosing my new BMW X3. Once the car was ordered Wesley kept me informed of progress with the build and the anticipated delivery date.

C. B.

All very professional but upselling a service (air filter to leave in my boot and brake fluid change when you did this 3500 miles previously.) was irritating! Furthermore a loan car with 6miles until empty is ridiculous

A. D.

I got my car in at 8:30 am and never got a call with an update. I had to call up to find out if the car was ready for collection. On collecting the car I realised at home that the usual thorough cleaning that is part of the full service was not done. So overall not very happy this time. The Service Manager however was very friendly and efficient.

S. H.

I was pleasantly surprised. They did an express service while I waited in a couple of hours and I was able to get online and work from their customer lounge as it was done, and all for a reasonable price. They started and finished on schedule. There's also a very slick, professional feel about the place. Will definitely use them again.

J. G.

Great Experience with Cooper Reading when buying my new car recently. Service was excellent from start to finish from Enaam and team and even though my timescales for delivery were tight they were easily able to deliver on the promise and provide the car to me within a week in addition to making sure the car had all the spec additions necessary. Would most definitely recommend.

S. C.

Excellent service, the reason that we chose a BMW over Mercedes, the service was exceptional. We felt fully informed at every step and little gestures like pre-drive video, whilst a little cringy, was actually really nice. Jonathan Hood, our sales advisor was excellent!

N. “. S.

Mmmmm, wasn't exactly impressed with My particular interaction here I'm afraid to say! My Missus needed another keypad/key cut and coded for Her Mini, so went in and did the forms, id etc and a few days later got call and collected. Was given instructions to use 1st time, a yet no joy. Told to bring car and key in and would be sorted. No Joy! Turns out there's a known issue with some key 3's just not working!!?? So "just bring car and key in and we'll sort it" was just a wasted journey. But more annoying, they knew they was cutting key 3, they knew the possible issue, they could have said something when ordered? Save Our frustration, knowledge works best when shared.

D. B.

Visited for a Service & MOT and received the excellent personal attention I am used to receiving at BMW.

A. F.

Very well received and me and my wife felt welcomed. Stuff was very attentive and professional, I would recommend and a amazing showroom.

D. C.

Zsolt from the Reading BMW Sales Team is simply the best! Truly genuine, easy to talk to, very patient, found me the perfect (and affordable) car and still supports after the sale! I absolutely love my car, and really pleased with the Sales Service! Looking to change your car? Definitely give Zsolt a call. You won't regret it.

R. B.

Dealt with Mark Jeffery, who sold me my 4 Series Gran Coupe, excellent service from him throughout.

R. C.

Power steering update carried out. Loan car ready. My car cleaned etc. Was sent a health check video during the day. Everything went very smoothly. Luke looked after me very well and was extremely polite during our visit.

H. M.

Dropped my Z4 28i M Sport in for a rear brake pads service - thought 4 week lead time for an appointment seemed a bit excessive but appreciate they’re probably busier in the winter months. It meant I ended up going 2,000 miles overdue, but just a lesson for me for next time to get booked in as soon as the warning light comes on rather than procrastinating as I did! Upon arrival, they didn’t have my details logged as the car was listed under the previous owner despite me having owned it for 9 months - also, both her and I put private plates on the car which seemed to complicate matters with finding details in the system. This meant I had to sit and wait longer than I would have liked while they identified the vehicle etc but this wasn’t a problem, I helped myself to a coffee and still managed to get to my 10 o’clock meeting on time. I was looked after by Josh who was really friendly, professional and efficient and showed me out to my loan car on the forecourt....an ‘18 plate 2 series. Seemed a bit odd to give a big, practical, silver coloured family car to someone that owns a garish orange 2-seater sports car but hey, it got me from A to B (albeit a fair bit slower!) which was all I needed for my 3 mile journey to work. Great that it was auto transmission the same as mine so no inconvenience of having to actually remember to change gear again - and it was nice and clean throughout, although there was a used coffee cup in the cup holder, obviously an oversight! The technician sent me a vehicle health check video which was really great although difficult to hear what he was saying above the noise of the workshop. These personal touches really set BMW apart from your ‘run of the mill’ garage - and I think, given the price difference, it’s important that you feel well looked after as I did. Having finished at work and decided I definitely wouldn’t be putting a 2 series on my Christmas list (although it did start to grow on me!) - I dropped by at the end of the day to pick my car up. Josh had phoned to say it would be ready at 4.30 but I arrived just before 4pm accepting that I’d have to hang around for a bit which wasn’t a problem. Josh saw me arrive and my car ended up being ready at 4:10 so this was great and meant I managed to beat the rush hour traffic home. The team had cleaned my car as they often do when you drop it in for a service but they’d done a really amazing job - absolutely spotless inside and out, so much so that my friends and colleagues commented on how shiny the exterior looked for days after. Overall, really great experience and will definitely continue to get the car BMW serviced despite local garages offering more competitive prices. Only point of feedback would be with regards to the model of loan car being so wildly different to the car I actually own. I’m young, impressionable and a bit of a rash decision maker so if you were clever about it you could have given me a hideously coloured M3 for the day and probably have had me signing on the dotted line by close of business!

T. P.

Did have to call up 3 times to get booked in and eventually did, booking process was absolutely fine and dropping off my vehicle was a smooth process. Dealt with Jessica who was brilliant and was given prompt updates through out the day. Got a call at the end of the day asking if they could keep the car overnight due to an extra part needing to be ordered which I had no issues with and agreed to have the car ready for midday the Saturday. No updates on the Saturday and called at lunchtime to get one and was told by the very polite and helpful Natalie that someone would give me a ring which I didn't receive and called again a few hours later and was again told someone would call me, again they didn't. Eventually decided to just turn up at around 16:30 and was sat in the waiting area for about 30 mins until someone came and helped us. Would have preferred some more communication.

p. b.

My car went in for a service and MOT. Car was dropped off at 8:00. Asked if I could have the car back ASAP as I had to wait around the area as I am not local. All the work was done by 11:15. Very happy with service received. Thank you.

D. r.

Excellent service as usual. Waited Whilst the work was done and worked in the customer waiting area upstairs. Is great to be able to use the free WiFi and desks to work & a tea or coffee. Car was valeted and clean when handed back. Top stuff again Coopers.

M. K.

Recently, I went to Cooper BMW Reading to look at new car options within my budget. Jonathan Hood was the Sales person who patiently and honestly discussed options, pros and cons with me. I also spoke with Tristan and Jason, Sales Managers, who provided good service. A few months ago, I took my car to Cooper BMW Reading for a possible tyre replacement. After checking it, the Service Dept advised me to save the money as the damage to the tyre was mainly cosmetic (as opposed to what a different dealership had implied prior to that). It's refreshing to deal with a dealership that consider the customer's needs rather than exploiting customers for profit.

P. T.

All members of staff were very friendly and helpful in the garage. They answered any questions I had and responded to email queries very quickly. Excellent service, start to finish, highly recommend. Very happy with my new car

P. B.

Service was fine, if expensive - over £300 for an oil service. However, a fault with part of my rear light cluster was spotted of which I was informed by the person looking after my service on returning the keys. It transpires that this fault was not noted on the service notes. I have since enquired by telephone daily since Monday (i.e.3 times) to get a quotation for its replacement and have been told that the person assigned to my service will telephone me. It is now mid afternoon on Wednesday and still no call. Why does it have to be that particular person - I know what the part is. It is unacceptable to be kept waiting for just a quotation and if I proceed this is just delaying my booking every day this continues.

C. C.

Excellent service from start to finish. Even though I wasn't spending money that day no one treated me any different. First class customer service. Impressive showroom and displays. Couldn't fault a thing. Video of what was done during the health check was brilliant, very clear and precise. Thank you for that Joe. Special thanks to Mark Williams. An asset to BMW.

T. P.

Fast, efficient and friendly service and a nice clean car!

D. V.

I recently bought a car from this dealer and from start to finish the experience was fantastic. I dealt with Russ in used cars who is a role model for aspiring salesmen. Very humble and no pushy sales tactics like some dealerships I have had the displeasure of dealing with. Thanks again Russ, Dave.

M. K.

I have recently taken my BMW 530D M sport for its first service at Cooper Reading. Very nice experience to say the least. Beautiful new site and very modern. The staff was very professional and helpful. I was seen very quickly by a very nice young lady who provided me with all the required information. A nice surprise was the fact that I received via e-mail a short video of the under side of my car when it was checked by an engineer. Less than half an hour later a received a call from the young lady telling me that the car was ready. As usual the car was valleted. Moreover, the coffee provided was first class. Great experience. Thanks Cooper and BMW.

M. C.

Amy at your Reading branch was very friendly and also very helpful and knowledgeable about the X1 which we were purchasing . The dealership was very clean and lovely display of cars and had tea and coffee offered to as soon as you were approached by one of the team members over all was a very nice experience of purchasing a new vehicle

D. S.

After taking more than a week to get back to me, I finally got a date for my service. I was happy with the service provided especially the emailed video of the inspection of the underside of my car. My only disappointment was with the cleaning of the car as whoever did the inside managed to pull out and leave hanging all of the cables I'd carefully routed and hidden for my dashcam... breaking one of the clips in the process.

M.

Very professional experience and they looked after my BMW 340I M Sport very well!

I. B.

The service here is always first class. I've been here numerous times and the work undertaken is always carried out to a high standard. The staff are friendly and attentive. My only criticism is the complimentary car wash and vac, being a white car if anything is missed it always shows up pretty obviously, and they always miss a lower corner or two.

S. M.

I've just purchased my third car from here and will definitely be back! Sales person Becky ensured the whole experience was stress free and made me feel valued as a customer. No.pushy tactics and a fabulous choice of cars. Would definitely recommend.

P. l. C.

I took my 3 series back to Cooper BMW in Reading for it's first service since they sold me the car. Brilliant experience from start to finish. All of the staff are friendly, helpful and really, just great. Coffee and a newspaper provided while I waited and before long my freshly serviced and gleamingly clean car was returned. Compared to some other service dealers I've used in the past, this took customer care to a whole new level!!

M. m.

all the team were absolutely brilliant 👏 welcoming and friendly and helpful

I. D.

5 series booked in for end of warranty check, change of brake fluid and MOT with a courtesy car. That work was all carried out to a very good standard and the car was given a courtesy wash and clean. They were also pretty quick to find out I had a broken front brake pad sensor which was replaced after I was contacted. I would have given 5 stars however as these jobs were carried out in acertain order meant an advisory went on my MOT for the front brake pad sensors which was rectified the same day at same place but the MOT certificate was not amended.

g. r.

My son had been a Cooper BMW customer for many years and recommended them for my next car purchase of a BMW X1. My son had dealt with Mark who he have been very pleased with in the past, who then introduced me to Charles Metcalf. From the moment Charles dealt with us, he was very attentive to our needs and very respectful. We never felt rushed and was made to feel comfortable at all stages of the purchase. My son is very particular with his cars and even though this was a used car, we was made to feel like we were purchasing a new car. Charles didn't just go the extra mile but the extra 10 miles if we have to be honest. I would certainly encourage anyone who reads these reviews that once you are attended to, you will not be disappointed.

A. R.

got the car back in 1 day, with health check and also cleaned properly. Many thanks Excellent service.

C. B.

Car in for recall - booked in for 8:30 sit & wait. 1 Hour later my car still in car park outside. Once it made it to the workshop the job was completed as previously discussed and quality of work seems good. Just very frustrating to be sitting around for an extra hour for no reason - no book for 8:30 if you can't start at that time !!

P. M.

Absolutely brilliant service. Gareth and his colleagues were great from start to finish when servicing my car. Its a company car, so I wasn't exactly a paying customer but the service was spot on nonetheless. Really liked that they took videos to walk me around the bits they were doing during the health check. Would recommend to anyone getting their car serviced.

N. D.

Booked in for complimentary visual health check and for EGR valve recall. All conducted to my satisfaction and received phone call to advise vehicle ready. Dropping off and collection of vehicle handled smoothly and having one contact point good. I had attempted previous day to arrange to drop off vehicle early and reception said would get Customer Service to call back however no call received. When dropping off vehicle I did query but my contact said did not receive a message.

G. G.

My experience at Cooper BMW Reading was excellent with the exception of one area. The salesman who dealt with me was very knowledgeable about the BMW X1 that I was buying and gave me all the information that I requested. After a good test drive on Sunday 6th Jan. we decided to buy the car and collect it on Friday 11th Jan. at 11.00am. I arrived before 1100am and the salesman Mark Jeffrey was busy with another customer, this was not a problem as I could look at the showroom while I waited. While I was waiting every BMW employee who walked past me checked if I was being dealt with and one made me a coffee, great customer service. Mark then dealt with all the paperwork that was required and then said he would fetch my new car . I was looking out of the window to see the car being parked and then the valet appeared to continue cleaning it. On inspection of the car there was a small amount of rubbish in the boot so Mark said he would return the car to the workshop to get it cleaned . I said not to bother as I had a fairly long drive home. On returning home I found a lot of dirt, crumbs etc. behind the seats in both the front and back of the car. I have purchased many BMW cars over the years, all from main BMW Dealerships and they have always been fully cleaned and immaculate on collection. I cannot fault the actual customer service at Cooper BMW Reading and am very happy with my purchase of a great car, however I am disappointed that I had to wait while the valeting of the car was completed and the sub standard finish of the actual valeting did not meet the high standard of Cooper BMW I had received as a whole, nor my own standard of cleaning!

K. B.

Everything was easy and smooth. Jonathan from Sales helped me a lot and took over all the procedure so I was able to get my new car fast.

J. B. M.

My car was on airbag recall,on arrival I was treated like a VIP,I was served by Jessica who provided me with a very good coffee as we completed the paperwork,I was given a brand new courtesy car. The work was carried out and a free safety check was completed. All in all a very nice experience,thank you Cooper BMW Reading .

P. B.

Very pleased with the high quality of the service I received from Cooper Reading, particularly their quick response to my concern regarding a possible serious future engine defect. However I am upset that I was required to pay for the privilege of having the necessary checks done. The investigation was thorough and I received both verbal and written reports which were reassuring. However the issue I have is whether this approach encourages full and proper dialogue between the customer, dealer and BMW, the manufacturer.

N. L.

I would normally go to my local dealership in Farnborough but have changed my thinking. Cooper Reading has great customer service I dealt with Will Jenkins & Jason (sorry can't remember the surname) they both bent over backwards to help me get the car that I wanted at the price I wanted. I have also dealt with Chris Brown the servicing manager and his team took great car off my car and valeted my car for me as well. I find the set up of the showroom to be very open and everyone is very approachable. The communication whilst waiting for my car to be ready for collection has been great and so far we are very pleased. I would highly recommend the dealership. Everyone is very helpful & approachable! P

T.

Liked: The video of the inspection; The quality of the car service; The recalls being done; The quality of the car wash. Disliked: The cost; The threat that the dashboard service indicator would not be turned off if a full rather than a partial service, which had been booked, was performed; The quality of internal valet was poor; Rear tyres were worn on the inside no advice provided as to cause or how to fix. Had to call up.

G. C.

Massive choice of used cars and was easy to find one that suited us, a pre-registered example with only ten miles on the clock. Huge saving on new price. Our salesperson, Matt, was extremely helpful and professional. A great car buying experience, and I would highly recommend them.

N. C.

It was a very efficient visit to trade in my old car and pick up my new one. Paperwork was done quickly, anc I was shown round my new vehicle well

N. M.

Very good experience. Did a part ex on finance with Becky and have to say the few hiccups (not their fault) were resolved very smoothly and I would definitely recommend these guys.

R. K.

Having worked in the customer service sector for over 30 years and seen first hand both great customer service and probably the worst, I can safely say that the customer service I received from Paul, your Parts Manager and his parts team was exemplary. After a recent visit to Cooper Reading, which is an amazing place, the level of service Paul showed and the passion for the product was great to see and experience first hand, he is a real asset to your dealership and has reaffirmed the reason I bought a BMW and will continue to buy BMW's (in the future from Cooper Reading) Brilliant customer service, thanks once again.

I. W.

Needed new rear brake pads and did shop around to check prices. Cooper were very competitive price wise hence I took it to them. Easy pleasant transaction and they ended up cheaper than quoted! A good experience all round with the Service Dept.

A. B.

My X1 was in for a complimentary spring safety check and map update. All went well. Staff were friendly and had the car ready for me at the appointed time. The check included a wash and vacuum, which could have been better. There were numerous water marks left on the paintwork, which meant that I have given the visit four stars rather than five!

R. B.

Great experience, sales guys are friendly and choice of cars is huge. Given plenty of time to look the car over and pretty much open everything to check it over. Found the one I wanted and bought it. Whole process was easy and simple. Would recommend to anyone looking for a new or used BMW.

l. l.

The standard of the service was excellent and I would not hesitate in recommending BMW Cooper Reading to anyone in need of a quick and efficient car purchase. I have felt that from Reception, Finance to Sales and Post Sales my needs have been carefully attended and I have been well looked after. The time that every single person has put in this transaction and the patience in answering too all my questions has been much appreciated and it has definitely made my purchase decision quicker. Rebecca Mileham - the sales representative has shown a lot of experience, patience and courtesy in dealing with my queries and I know pretty well that I am not an easy to satisfy client, as my quality standards are very high. So, thanks Becky, Adam and rest of the team for an amazing experience at BMW Cooper Reading. Top Class service! Highly recommending this BMW branch.

B. S.

New show room is nice, staff never approach, reception don't say hi or offer you assistance etc.. By the time you wonder to the top floor for approved cars, the staff up there never come out of their little den of offices. Range is OK, mostly boring TDi 18s and 20s, very few higher end specs. Over all OK, but they would benefit from having a better front of house that was proactive and losing the offices for the approved sales guys so they where on the shop floor not hiding on this phones in a cave. If I was the manager, I would be very worries about my conversion kpis.

L. J.

Big thanks to Cooper BMW Reading today for a super quick, efficient and hassle-free car service on my company car lease vehicle. The information videos on the progress of my service were extremely good to see and something i was not expecting - very impressed! Seeing as I have a company car i didn't need to worry too much about the details / results of the service but even still, the customer service on pick-up was outstanding and overall the experience at Cooper was just straight forward from start to finish. Thanks again

R. W.

Review based on purchase of used vehicle. I recently part-exchanged my Audi with BMW and had one of the best experiences with any dealer. I always felt listened to, had a great rapor with the sales exec who helped me find the right vehicle for my extensive list of requirements! The test drive was a good experience as well and from start to finish the whole time I never felt sold to or under pressure to take more than I needed. The car was in immaculate condition when I picked up and in the few weeks since I've had regular follow ups from the dealership. Well done and much Kudos to Charles Metcalf on creating a very positive experience for Cooper BMW!

C. L.

Absolutely amazing helped a nhs vaccine nurse get her mot done when there local garage let her down thanks guys keep up the great work!!

M. E. Z.

Everything was really good but prices really exaggerated. Even with inflation and Brexit.

C.

I picked up my new car two weeks ago in Cooper Reading , perhaps I was the most troublesome customer ever, since my English was struggle, one salesman named Enaam helped me with huge patience, who gave me much extra help, especially for car’s insurance, it saved a big sum of money for me. Of course, my new car has a wonderful performance as well, I’m walk on air.

F. P.

My wife and I always wanted a Mini and from day one when we walked in, it was class act top notch service. What is to be expected of a brand such as Cooper and BMW. We described the vehicle we wanted, and before we knew it, a week later or so we were driving it! All information at hand, not flaws, every step of the way. Then when we were looking to sell our car and tried everything, Cooper was the place again to go. Great service and orientation, information on the spot and no surprises! Every step of the way as told by Agent Luca Scalzo, great business partner! Would recommend to anyone to work with Cooper Reading and Work with Luca Scalzo! thanks!!!

A. K.

Bought my new X6 from Cooper BMW Reading, collected car as promised on the 1st September. Flawless service from Adnan and William from start to finish, including a courtesy call the next day to ensure all was good. Having had over 10 BMW cars, I strongly recommend this very professional dealership.

M. W.

Currently, I use BMW service for peace of mind; believing I will receive skilled and professional service for my vehicle at competitive pricing. However, I would not like to be taken for granted; I see my relationship with the BMW dealership as two-way

T. R.

Friendly Staff.. Unfortunately its Not Open due to Covid shut down

C. H.

First class service at Cooper BMW Reading. Been treated like a king and the process of buying a car there was very pleasant. Never been this easy to buy a car as here. Kudos!

M. G.

As always, some of us never plan to buy a new car, one of the advisors kept me well informed and managed to convince me it was the best idea given the way diesel cars will be heading in the next few years. Super happy and can’t thank Enaam enough for always returning my calls and keeping in touch with me. Anyone who deals with Cooper reading and directly with Enaam is sure to be one happy customer!!

F. A.

It took me 3 tries for each warranty fix for the two out of three issues on a new 6 series. And the car still has issues. For one of the issues that needed fixing, I was advised on better techniques to clean. Friendly staff but it’s frustrating not getting proper resolution.

L. D.

Service was excellent but due to a back log from the day before my car was not going to be ready till nearly 5pm and I had planned to run 4 miles to the garage with friends, so had to collect next morning. Otherwise 5 stars. Wanted garage to look at car heater but too busy on this occasion.

M. C.

Excellent - unable to click top star rating . Impressed with the Team, Manager Jason has an excellent rapport with clients and deserves a Gold Star. The transaction , paper work, progress report re new car, keeping client updated is second to non. Will certainly recommend to friends and others.

M. Z.

Understood the requirement, provided as much data as necessary for me to make a decision and provided me with a great selection of vehicles to choose from. The car I ultimately went for is fantastic and the entire process was seamless. Would highly recommend paying a visit to the BMW Cooper team.

S. R.

Very easy to get a booking time to suit me. Check in procedure worked. Civud-19 aware drop off and collection procedures. Very good experience.

M. P.

The Sales personnel, initially Matt, was very helpful and provided me with all the information I requested. Later, Glen looked after me for the test drive and I was impressed with his knowledge of the cars spec. etc. which helped me to decide In buying. Subsequently he provided the personal touch by visiting my home to help with the change/retention of my personal plate.There are still minor items to be concluded which Glen has in hand and I am confident that he will continue to monitor the situation. Thank you from a happy BMW owner.

M. G.

My car was looked after by Jessica Williams. As ever the service she gave was exceptional. She kept me up to date with progress, ensured that my car was cleaned and went through all of the paperwork with me. Jess always goes the extra mile and makes sure the whole process is faultless!!

N. P.

Excellent service, safe drop off and collect. Great updates and video. Stress free, all prices and options explained

K. A.

Well looked after, everyone very polite and courteous. Great facilities available for customers to work in whilst they wait with free coffee. Sadly the day after my service i had a low tyre pressure warning and low coolant warning! You'd have thought it wasn't too much to check tyre pressures and coolant during the 2 hours it was in the garage for a oil service?

P. M.

Over the last few months both my wife and I have bought new cars from Cooper BMW Reading. Both sales were managed by Edward Le Coyte who was unfailingly helpful and made the process extremely straight forward. In particular with my car there was a delay in manufacture and Ed arranged for a loan car throughout the period of delay. We would highly recommend the dealership and Ed in particular Phil & Gill

W. D.

Just purchased a used Bmw from Cooper in Reading From start to finish I found the staff and the service they provided to be 1st class . The showroom is amazing making it easy to walk around and view all the vehicles . A special mention for Andy Hawes , very informative and knowledgeable and not pushy , also a great guy. Thanks again I will definitely be returning.

D. C.

This has been the far best experience I have had. I would like to personally thank Mark Jeffery and Mark Griffiths for making this experience a pleasure. From start to end there was constant communication and the level of service felt personal, I look forward to choosing another car in the future.

R. H.

Needed some hard to find parts, so called my local dealer (Coopers Reading). The chap was extremely helpful and agreed to post the parts to me at no cost. Arrived the next day, worked perfectly! Brilliant customer service! Many thanks.

A. M.

My experience was excellent! Staff very helpful, professional and prompted to explain everything about our new car and financing. Definitely, I will come back further to buy a new BMW and also I would recommend them to my friends.

A. P.

I rarely leave reviews anywhere but I'm extremely pleased with the quality of service I received from Cooper Reading and I'm surprised about the amount of negative feedback left on here. I've dealt with them couple of times regarding various queries (buying, repairs and servicing) and they've always met or even exceed my expectations. Definitely recommended!

R. B.

I would like to recommend and praise the staff at Bmw Reading for their help and professional conduct in helping me with my new purchase. In particular my dealings with Will Jenkins who made the whole process worry free and kept me up to date with the progress day to day until i received my car and drove it away, emphasising that if I had any further questions that I could call him or just drop by. A very friendly and personal touch with no pressure on me at all. Brilliant!.

K. L.

Great Experience with Cooper BMW Reading when buying my new car recently. Service was excellent from start to finish from the Sales team: Zsolt Csovari, Tristan Jewett and team. Big shout out to Zsolt Csovari for his sales passion and personal touch, made the whole sale process fun but delivered with professionalism! Same for Tristan Jewett and his professional service. Car turned over and delivered within 2 days of signing the dotted line! The team provide fantastic customer service and were always attentive! Highly recommend!

C. G.

Super service. This was my 335’s first service. Was sent a video of the visual inspection and kept informed throughout. Unable to pick my car up due to the snow and weather, Cooper’s were very helpful! Highly recommended.

R. J.

I found my visit to Cooper BMW Reading to be excellent. I was well looked after by Mark Williams and his team. I was pleasantly surprised by the video overview of my car service which I was not expecting, I found this very useful. I will definitely be using them again. Raj.

M. F.

BMW Reading is a large, friendly dealership with plenty of parking spaces for customers. I thoroughly recommend it to potential BMW purchasers. My salesman Ed LeCoyte was very professional and knowledgeable. The whole event was a pleasant experience and I have ended up with a superb 440.

T. R.

I recently bought a BMW from Cooper Reading and received excellent service from Will, and I am thrilled with my new car. I would certainly recommend this dealership if you are in the market for a BMW, new or used. The only downside is that the large showroom has so many amazing cars that the temptation to blow your budget is very high!

M. M.

My husband and I purchased a new 320i Sport and a used 520d recently. The Sales reps were Adam and Max respectively. We are pleased with the service we received from them, and from all the other staff at the leadership. We have purchased BMWs from the previous premises and we've always been pleased with the service from the dealership.

J. E.

I had purchased a 520d touring approximately 2 years earlier but we found it too large for my wife to drive. After deliberating over different models at various locations the team at Cooper offered the perfect balance of car size and price. Collecting my new X3 was a real pleasure, all efforts were made to make it a smooth transaction. Top marks.

E. R.

Fantastic service and great communication throughout. They were so accommodating to my difficult work schedule and made it very stress free in getting everything sorted. A special thanks to Adnan and his team, couldn't have asked for more.

A. B.

We recently picked up a New Car from Cooper BMW Reading. We got a warm welcome from the receptionist & all the staff we're friendly & helpful. My wife is over the moon with her new car & was very impressed with Seb Allen & Max Walton who took the time to go through all the controls. I would highly recommend the sales team & I will be recommending to my friends & family!

A. T.

I had a very pleasant expierience at Cooper Reading. I had a man called James looking after the recall booking of my BMW 120I M Sport 2007 ,prompt and curteous service, given a fantastic replacement car for the duration. Car was also cleaned after completion of work. Fantastic customer services and i would highly recommend.

G. A.

We had an excellent experience here. Didn’t end up buying a car as in the end felt it was a little too small (mini convertible) but really appreciated the time and effort spent. Ironically did end up getting a bmw so they definitely did something right.

S. P.

Used Cooper Reading to get my BMW serviced. Overall service was very good and staff friendly and professional. Booking service was reasonably flexible with collection of vehicle from home and the inclusive wash/clean excellent. Also liked the video clip technician filmed showing state of tyres and underside of car.

C. W.

Excellent service, particularly from the Sales Executive (Will) from whom I bought my car. So close to being the perfect 5*, it's just the front desk staff who could be a little sharper - there were a couple of times where messages didn't seem to get passed along accurately.

M. P.

Picked up our new car and it was all done with good Covid precautions. Felt safe thanks to all the staff for looking after us so well.

M. D.

Excellent service on the day. But couldn't get a booking for 2 months! Also, no reminder for the MOT that resulted in some last-minute bookings at 3rd party inspection firms and a week without use of the car. What happened?

M. M. G. G.

Just Purchased my 440i Convertible From Coopers BMW outstanding service, always happy and ready to assist, with all the demands and needs for the customer. I would rate them 11/10 Thanks Very Much Really looking forward to my new Driving Experience P H

c. t.

Great service from Jessica Williams today, my car needed some work done to it and I was given a great courtesy car so that I could still get around. Also they did a courtesy check over of my car and the videos are a great touch! I look forward to buying my next car from you guys!

C. T.

I was driving from Bristol to London when my water pump and thermostat both went out. I Google mapped out the closest dealership, and luckily I was only 2 miles from this one. I drove the car in, told them my car had overheated I was just headed into London for the night. These guys took my car, drove my wife and I to the train station so we could enjoy our night in London, and had my car back to me in just at 24 hours fully repaired. Amazing service. Thanks!

R. G.

Top class service given to me from Coopers BMW (Reading) especially there sales person Mia. From the first contact by phone to picking the car up all handled very professionally and polite.

D. M.

This is one impressive operation in terms of scale. I had an MPPSK fitted to my car at a very competitive price (thanks Aran). The pre-visit communications was very good and responsive. I would have liked a little more updating on expected completion time. Facilities for waiting are good so you can work though I hate Sky wifi. Nice food over at the hospital opposite. Would use again.

b. r.

Thank you Steve champion was very professional. Hand over of car was brilliant. Went through the car thoroughly and explained everything to me

D. A.

Good service. Matched BMW internet prices after querying quoted prices. This is important, as only way to identify exact service requirement is a personal visit to showroom with key fob. Car came back clean and with all necessary service stamps.

A. S.

I bought a brand new car from here. The overall experience was excellent. I dealt with a gentlemen called Adnan. He was excellent and looked after me really well. I will defnitely recomend them.

C. E.

Started well, but you can't help feeling that the level of service is commenturate with how much you spend. More than once I waited around on the used car floor being observed by people in their glass office but not actually being dealt with. I have asked a question of one of the salesman there but because it wasnt really his sale his heart isn't in it. 9 out 10 for sales effort so far 3 out of 10 for after sale effort.

B. M.

Hi I put my car in to have my winter tyres fitted while I waited . It took about 2hours but during that time they fitted the tyres , gave the car a full health check and passed it A1 , gave it a good external clean and valeted it internally.I think it was a good job done .

A. A.

i find BMW Copper Reading as one of the best service centres and that is why i stick with them for both of my cars, irrespective of the fact that Barons BMW Farnborough is local to me. Keep up the good work!

D. P.

I signed up for a PCP on a 2 Series. The whole experience was very good and the deal was pretty reasonable, beating Barons in Farnborough by a couple of quid a month. Receptionists easy on the eye, parking excellent, sales and transaction managers were very efficient. Huge selection of new cars. Coffee is good, but better biscuits please (note Reading is famous for it's biscuit heritage!). Thanks Dave

R. T.

The whole selling and buying experience was a straightforward pleasure.

m. b.

Tristan was very helpful along with Zsolt. Had a few obstacles but we got through it. Very happy with all involved.

E. G.

Just about every model BMW on show in various guises you didn't know existed. Vast number of used BMW's and Minis on show. Modern 3 story building - very spacious. View at your leisure with no pestering from sales staff. Very relaxed but efficient atmosphere

A. H.

Clean and smart dealership with comfortable seating area. The service was carried out efficiently. Information from the garage was very good, including a video of the underside of the car emailed to me on the day. Very impressed.

A. H.

Part exchanged my car with Cooper Reading and got a generous price for my car, the exchange was seamless, customer service was fantastic, all questions and concerns were answered and i am very pleased with the car we have taken home. I would recommend cooper reading and their cars!

P. C.

First service at 16000mls: Friendly and on time drop-off, courtesy car and pick-up. Recall work on ERG valve seemed to lead to factory re-set of all computer settings - including trip computer (most annying as I closely monitor mileage). First drive to the office looks like mpg is 10% down on usual figures. Specifically asked for tyre pressure check - actually returned with four different (low) pressures - none of which are recommended - now off to garage to do this myself.

T. M.

Very pleased to have been selected for the post Winter complimentary service. However my experience was marred by being kept waiting nearly 30 minutes to be seen by a Cooper Service Rep. This was despite having previously booked in. No apology either!

G. Y.

I've just returned to BMW after 10+ years of driving other makes of car. The buying process was not just professional (I take that as a given) but also friendly and informative. I had some detailed questions about the car that I was interested in (beyond the usual BMW Genius and website information) that required the sales exec to properly research the topic and come back with options. At no point did I feel pressured to buy a car from them - instead I chose to. As others have said, the showroom is very nice and there are plenty of cars to explore. If the showroom cars don't have the options you'd like to test, there are many cars on the top floor to check features, colours, seat etc. - so don't feel put off if you can't immediately see what you're after. All in all, a very pleasant, issue-free experience. I only hope that the actual car is as good.

J. W.

The buying experience didn't get off to a good start. My wife and I called at the showroom late one afternoon. When I asked to book a test drive all the salespeople were busy so I asked reception to get somebody to call me, and left my contact details. Two days later I had heard nothing so I phoned them. The person I spoke to then agreed a date and time for the test drive and said that somebody would call me back to let me know which salesman would be seeing us. Nobody did call, but we went there at the appointed time anyway, only to find that nobody was expecting us. Fortunately the salesman Adnan Yasin was available and from then on everything went perfectly. He was polite and friendly and his product knowledge was encyclopaedic, and it was difficult to believe that he was, as he told us, quite new to sales. It was, indeed, a pleasure to do business with him from the moment we met right through to the time he handed over our lovely new 520d Touring to us.

G. C. W.

Very good customer service. Especially from miss Danika Fenty. Very friendly and welcoming and and sorted all my problems and issues with my car in a quick and officiant manner. Highly recommended. 5 stars!

J. J.

hewe to keep eye to get back tidy car withuot oil drips after service or any other visits

G. H.

In comparison with my previous visit not as good service. Expected service to be 2.5 - 3 Hrs so disappointed to have to wait nearly 3 Hrs 20. Clean not impressive with no evidence footwells of car actually vacuumed & windows needing to be re-chamionzed. So despite Marks attentive service no better than 7/10 I'm afraid.

M. H.

The experience was good. Clear information and regular contact to keep me up to date. Really like the car and happy with the price. No hidden extras on the pricing is valuable - everything included in the quote.

K. W.

Efficient and reasonable cost. I get my car serviced and MOT, and buy accessories e.g. Roof rack (cheaper than alternatives).

D. M.

Decent price for work done. Only thing I would complain about is that I didn’t get any receipt when I left car and when I came back to collect it they didn’t asked for ID or anything. It seemed like anyone could get my car... Maybe they should put a bit more in security.

T. P.

Could not fault the service given the weather conditions. Communication on what was happening both before and during the service was great. Mark looked after me and was great leaving me to carry on with my work in the warmth of the show room.

D. G.

The work I needed was done (Brake Pads and Tyre Pressure) at short notice which was great as I was travelling away at the weekend. I was left waiting to be seen initially and when picking up the car which was annoying, hence the rating.

K. P.

Excellent customer service, can not fault them. Thank you to Josh and the after sales manager Paul Smith. Keep up the good work!

L. B.

After a world of pain from Halfords these guys went above and beyond to get my car back on the road. Richard, Neil and Danika were absolute stars from start to finish. Not only took care of the car but also put what I needed as a priority and I can no thank them enough!

K. L.

The experience in Cooper Reading BMW is absolutely amazing will recommend to anybody that goes there. Zsolt and Tristan have been very supportive on the buying process..

D. N.

Booking appointment is easy, experienced staff very welcoming; all works were carried out to my satisfaction, courtesy car available as requested, free conditions inspection very helpful to keep car in good working order. Final invoice was as quoted.

S. J.

Bought a new 320i SE GT Auto a few days ago and I am very pleased with the car and the service received from the dealership. The whole experience was a complete doddle. Couldn't be better.

S. P.

Really nice showroom and ataff very helpful

P. C.

Sent my car for MOT and rear brake pads/disc checking and replacement, was told i can pick the car at 5:30pm, unfortunately it delayed to 6:00PM, but i got MOT free of charge! 50+ Pound is enough for a nice meal!

m. b.

Slick and efficient as always. Took use of the "timed slots" to get a safety check and brake fluid change done recently and all went like clockwork. Plus it's nice to receive a clean and valeted car back.

L. M.

Really happy with the customer service love my new car thank you so much x

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