Reviews of Apple Brent Cross. (Computer Store) in London (London).

Apple Brent Cross

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200 Comments

Computer store

Electronics store

Upper, W Mall, London NW4 3FP, United Kingdom

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Information of Apple Brent Cross, Computer store in London (London)

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Open hours of Apple Brent Cross

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Reviews of Apple Brent Cross

A. M.

We've been told to make an appt and did so. Expected to see the place empty but the store was buzzing and so crowded unlike other mobile network stores. Despite booking an appt we have been waiting more than half an hr for an agent to come up and help us with our purchase. Don't know what the guy did that Barclays rejected our finance. Such a let down journey and an uprofessional agent. Was heading home empty handed and while in the traffic I managed to buy iphone12 Pro Max 256GB with finance through Apple's website using same details.

H. P.

Today I visited the Apple Store, I was very distressed because my iPhone had stopped working. I was helped by Owen in the Tech team and I was truly thankful for his patience, his expertise and his kindness. He was courteous, so knowledgeable and fixed my iPhone so quickly. I am truly grateful to Owen, extremely professional. A sincere thank you for all you have done.

A. E.

Purchasing here is such a bliss, especially if you go in there knowing exactly what you want. The only issue is their knowledge on consumer law and legislation regarding sales and VAT invoicing for repairs and other service-only payments. They need to ensure their employees know what they are saying is true as opposed to making up laws on the spot. I suppose if no enforcement is in place by the government to disincentivise this unlawful behaviour, you can’t really expect a human to be 100% ethical. TLDR; Definitely buy from here but don’t come back with any issues or repairs, just do them online.

B. T.

Had a Genius Bar appmt on Saturday to inspect a broken Macbook. We were served by Sophia who was unbelievably helpful, friendly, knowledgable and professional. Makes a nice change tbh - this lady deserves a promotion! Many thanks again Sophia.

A. C.

Good Afternoon, today (12/02/2022) at around 13:00 I visited Apple Brent Cross & as usual superb customer service & customer experience from Apple. I was looked after by Fuzzy, I just went to order a couple accessories for my iPhone 11 & 2021 M1 iPad Pro's. His drive on delivering excellent customer service was reassuring he cared about my needs, he built up simple conversation & a laugh about Apple products, sharing a liking on Product Red iPhone's. I look forward to booking, Macbook Pro sessions with himself. I always enjoy visiting Apple, it's always a journey to look forward to & that's how it's always been, not just as someone who purchases products, but also being taken care of after-sales. Once myself and a family member had a technical issue regarding an iPhone XS Max, although no Apple Care was registered & the coverage had expired, we were taken care of by an Apple expert from the United States, for 5+ hours!!!. That's what Apple stands for, their name just screams out WOW. Hence why they are the world's most valuable company worth over, $3 Trillion USD. Take care guys see you very soon. :)

C. P.

You need an appointment which you can do online before you pop down to the store , it's the best way of getting into the store safely and get seen due to Covid. Other than that , professional service .

P. P.

Amazing Apple store and customer service.

D.

Went to Apple Store Brent X and was impressed With the Service ..We we’re lucky to have Stephanie (Steph) to deal with my problem .She was excellent and talked us through all the Steps was very Impressed .Was very pleased with the Customer Service and the Repair .

t. f. g. 7. t.

It was good. Beautiful place, clean and busy. There is restaurants, take awys to grab something to eat. So you can shop around with young ones without rushing out of the Mall to look for food. I really enjoyed shopping at the Mall.

D. B.

Apsolutely amazing staff. They couldn't have done enough to help us. As an android user il say I'm almost convinced to buy an iPhone after experiencing the amazing customer service we recieved. Thankyou to the apple team for helping me and my wife

O. O.

I was served immediately by Salsabil and Asheena at the Brent Cross Apple store. They’ve both been extremely helpful, professional and considerate throughout. If you need any help at this store, ask for them! Thank you Salsabil & Asheena

K. K.

Went to visit the store yesterday to trade-in an old phone and pick up an iPad. The staff were excellent. Didn’t have an appointment, and they were super swift with their service, and very helpful. Thanks to the two great colleagues that helped me.

H. A.

I travelled all the way from Stratford to get an iPhone in starlight colour. Upon arrival I met an extremely rude and lazy lady wearing scarf. She was adamant to not help me and told me they did not have it in stock even though it showed it was in stock. I then approach another really friendly staff who happily found me the phone I was looking for and even appolgised on bhelaf of her colleagues. I sincerely belief the lady in scarf should fix her attitude and be more helpful towards customers or at least not lie about stock levels.

S. B.

Clean shop and the staff are pleasant but the layout is a catastrophe. I came to buy a charger for my macbook air today and once I'd found one I noticed there's no till. I'm sure it's just a weird apple 'think differently' type thing so I just asked and was directed to a table that looks like all the others, to pay. I mean, they're Apple, so I assume they're familiar with the "ol'cue-up-for-a-checkout" system and went for this alternative for a reason. But there was about 4 of us just loitering around a table waiting... We were all frustrated, even though we were probably waiting for an amount of time which wouldn't make us bat an eyelid, had we been standing in a cue.

M. j. M. n.

Online info regarding booking appointment could have included Genius Bar appointment , I had to come all the way for book an appointment and then come back some other day to meet them to just get my details to order an replacement . I felt that could have been done the first day I came in, and then I came back again to collect my replacement again some other day.

b.

I went to buy a Apple Watch today, I needed some help with choosing the specific colour and info about the series 7 watch, a guy called fazard helped me with my service was really helpful about the item in the store, I would recommend shopping at Apple shop.

M. G.

Store is big, bright, clean and well organised inside. I booked an appointment as I had bought a new mac and it was telling me I couldn't set up a new ID as too many had been made on the laptop🤔🤔yet it was new?? Found this weird especially for a MAC and paying £1200, if this a glitch then not good and of course if it has been used multiple times also not good. Query was sorted out, got a refund but no item in store as I customised it so had to go back to the drawing board and reorder a new one. Very inconvenient as I now have to wait another 2 weeks🙄 All in all, the experience instore was good except having to wait for someone available even though I had booked a slot online, hence why I didn't give 5 stars.

J. W.

As usual the service was second to none. How can they train their staff so well when so many other organisations don't? Well done Apple, Brent Cross.

V. C.

Aliya is the BEST!!!!! A distressed me walked in after battling to get my iPhone to cooperate for weeks end she helped set it all up for me with ease. I felt like tipping her. Premium service with a smile. Thank you so much Aliya, now I can go back to posting! ❤️

V. N.

The shop was busy, so a little patience was needed 😟. The staff is lovely, very polite and helpful so, if you need to clarify something, they are very resourceful and you will get the right advice. 🙂

P. M.

Apple store is a class of its own Doesn't matter which one you go to Great place

J. D.

Queue system in place, have to wait to be seen or enter the store. Very busy. But service is lovely.

T. K.

Very busy store.Five stars because you can use their fast WiFi and charge your phone or tablet while waiting to be seen.

R. M.

A bit frustrated...after booking pickup of an iPad, and going to pick it up for my wife who couldn't make it, my wife phoned first to confirm I could pick up and then upon arrival I was not allowed to pick it up without ID, even though my wife had confirmed that it would be fine even though I didn't have ID on me at the time. Otherwise I love apple shops.

R. X.

Back in january i had to fix my MacBook pro screen. Kyle was assisting me all day as i had to backup my laptop before fixing the screen. He was absolutely great. He was kind, approachable, friendly and caring. He made me feel at ease and it was a great experience in such a frantic time. Honestly a rare gem! I recently went back to fix my iPhone screen and a man named Rich helped me. Again great customer service. The team at brent cross are really great!

A. K.

nice showroom, they have almost all apple product on display

A. P. &. C. (.

I had a major melt down at 2am when my iMac stopped responding and would t start up for me. I booked in at 2.30am with Apple to visit the Genius Bar at the Apple store in Brent Cross today at 1.40pm and what an experience! I was served by Kyle. What a gent. A total joy to be served by. Patient, tentative, and listened to everything with empathy and compassion. But honestly… and on a genuine level! Back to the problem at hand. For some reason my iMac decided it had had enough of a rest and would power up now. However Kyle was not happy until he had run two comprehensive tests on my iMac to ensure there would be no further problems! What service. As long as I’m alive I’m a loyal Apple customer and vow never to leave for lesser quality and lesser serviced brands! My greatest respects to the Apple team… they lead customer service by example!! (Even reduced me to tears today when everything was confirmed as working and clear of faults!)

T. T.

Well the young lady that collected us at the door was not really interested in serving us. If she was getting commission for the number of people she had seen during the day that was her interest. At one stage she was serving 4 people all at once or should I say you had people waving to get her attention. I spend 2.5 hours waiting for her to serve me. In the end it was the young lady serving on the adjacent table who resolved the issue in 15 minutes.

D. C. E. U.

I have picked up all my Apple products from this store over the past 5/6 years. Always has been extremely quick, an in and out. Especially during the Covid19, the queues have been handled extremely professionally and efficiently.

C. C.

Shayhan and Ahmed were very very helpful. Would recommend!

S. A.

Very busy store, but well staffed so we were dealt with quickly and efficiently. Great customer service.

K. G.

Big store with latest gadgets and iphones...helpful staff...can get quite crowded and you may have to queue to enter at busy times.

R.

Great customer service and stay were very efficient, helping me sort a new phone out as mine suddenly stop working.

A. v. C.

Very busy at weekends, but staff are competent and friendly.

k. p.

Good and supportive staff... And very clear guidelines for phone and other product of Apple

A. L.

Impressed with the customer service. The 3 staff I dealt with were spot on 👍

A. G.

I had a warm welcome and was provided with a very good service.

j. b.

Good service. Very quick though, for there is too many customers.

D.

Not many devices to review. Only has a few phones, Macs, and accessories on display. Shame really considering how much space could be utilised.

R. R.

Good day at Brent cross, easy to park and plenty space

O. Y.

Good service.It used to be very crowded in past but today it was okay 👌

T. H.

bought my first phone here in june 2019. very good service, the man spoke to us clearly and thoroughly, giving us a clear understanding of the features of my iphone 7 also, like any other apple store, it’s packed with all their usual you can try out, except not now in covid. can’t wait until everything is back to normal and i can go back there and try stuff out (i’m a big fan of apple)

G. S.

Could serve my needs today but great friend;y place

K.

Excellent store, extremely helpful and friendly staff with little to no waiting times. Overall a pleasant shopping trip, unlike Apple Watford. I’d much rather come to Brent Cross and be treated nicely than be harassed at Apple Watford.

R. S.

Special shout out to Josh - the perfect customer experience and a credit to the team

P. S.

Had to book an appointment, so I've got to go back tommorow. I had left the shopping centre when I got an email saying " your place in the queue has now gone " but I was an hour away and I'd told the girl on the front I'd be back at 2.20 pm tommorow as booked !!!!!

V. M.

I received my online order here. Was happy with staff interaction and I like that you can wait outside to receive the order. But it looked overcrowded inside the shop, I wouldn't call it COVID-safe (it was the last day before tier-4 restrictions).

B. M.

Wonderful service from Josh and Adam. A big thank you for all their help.

O. E.

I was with the staff,Specially Reza He’s helpful and cool man.,

M. P.

It's always busy store. Nice service overall.

K. S.

Excellent customer service by Hems. He should get a payrise...

A. W.

Have all toy's man needs

G. K.

They were running short of staff but good customer service and friendly staff

L. B.

I need IPhone13 pro max but unavailable in the apple store

N. D.

As a recruiter and customer experience trainer, i am always the first pick up on small details of service and my expectations are higher than most. I find Apple stores so daunting, especially not being tech Savvy. I booked an appointment for this store to have some updates on my phone and i was so blown away with the whole service from beginning to end. Every staff member i observed genuinely enjoyed their job! It was so refreshing to see. From their initial engagement with the customer to knowledge, i can not fault them at all. I actually left thinking i am so glad i use Apple as a brand.

A. R.

It's a busy store and it can get difficult to manage customers but what I really liked about this store was when store representative couldn't manage my expectations or my query she quickly went to her manager to get help instead of just saying something that's not right! I haven't had experiences like this in other stores. Great job Apple ! Love how you focus on keeping your customers happy. (Wish I knew her or her managers name)

J. M.

I must be honest, in the past I haven't had such a great experience when i've came here in the past. The place was usually packed and felt disorganised. Plus it felt near impossible to get a member of staff's attention. However when I came in yesterday to repair my Mac, the service was just superb. I hadn't pre-booked, but was given a space 30 mins later with the repair team. The staff member quickly figured out what was wrong and offered me a much cheaper alternative rather than going for an expensive upgrade or battery replacement, which he could easily have done. I left with a very positive experience, hence the five stars. I strongly recommend coming here at quieter times during the week. As you'd expect the weekends get crazy busy.

F.

Airy and spacious. Seemed a tiny bit understaffed.

A. K.

The staff there is really friendly and helpful. I went in there to buy an iPad and they provided tips on how to get the best out of it as well honest accessory opinions 😉 the conversation didn't seem forced either. Overall they didn't make regret spending all that money on a tablet, which is how good customer service should be.

E.

After much a hassel from Apple's online representatives, Brent Cross' Apple Genies were a breath of fresh air. I was in and out within 30 minutes with a new replacement phone.

O. R. C.

Beautiful 😍 electronic shop. Neat and caring workers 👌

I. E.

A great experience with the genius bar team and one of the managers, introduced him self as Armin. He reassured me that my matter will be resolved and it did eventually. Great and intelligent response. As far for the sales person, and he was my first contact at the store until I was referred to the manager, I wasn’t happy with the approach, and the gentleman kept checking his hand watch as if he was running late for an appointment and we’re disturbing him.

T. S.

Got my phone’s battery replaced here as the battery kept going. The man who was our basically, well guide, helped me a lot through the process of a battery replacement at apple. Gave an estimate time of when the phone’s battery replacement would be done and kept well with that time. Would definitely recommend going there if needs be and if your there and need a polite, really down to earth guy, ask for Elijah ( sorry don’t know how to spell name) 😊😜

J. H.

Staff are nice but it's just to busy.

B. M.

The people there are so helpful. Just make sure you explain your issue very clearly. One employee wen out of her way to make sure my iPhone would get replaced even though the system wouldn't allow her to do so. She was able to confirm the issue but the glitcyy system couldn't. Overall great experience.

H. (.

Store was a bit hard to find as it had the apple logo hidden from the left side, however the workers were nice, they also had a well build system for covid guidelines that was still convenient for the customers.

J. E.

A large and very busy apple store, the techs were friendly and were able to help out my Dad with an iPhone issue at no extra cost. Although even with an appointment we had to wait a bit extra due to how busy it was. Not the best place if you don't like crowds

R. M.

Good customer service but a 3 hours wait today to deal with the issue

M. V.

Great store. But at busy times you can be waiting a long time to be served. Plus your having to run around after the guy so you can put your name on a list of people that are waiting to be seen. Can they just not stand in one place or sit at a desk. As queues don't won't in your current method.

C. O.

Its OK, though the place isn't as nice as the other Apple Stores in Central London (Regents Street and Covent Garden). It seems to lack warmth and the Sales Assistants seem to most of the time seem to be only interested in selling things to people and not much help. You get the feeling if you raised a concern or a complaint regarding a fault with their products you would be pulled aside so that any other people can't hear of issues just in case it ruins potential new sales.

C. B.

Had to visit the store for a friend, hate the whole apple concept of how the stores and support work, so migrated to Android about 4 yeas ago, do own a ipad but think phones are well over priced. This time visited the store and was met with promt service, was in and out in 15 minutes, purchased a phone for a friend and a apple pen for my self.

O. J.

Looks much bigger and better than the Westfield version

L. P.

Excellent customer service! My husband have purchased a phone from this store. 11,5 months later, phone developed a concern. We went back there and staff have have been regretful but efficient. Changed to completely new phone. There is always someone to assist and everyone is very friendly!

s. s.

I am extremely impressed with this store. I visited a few times in the past few months sorting out my Mac and iPhone. The staff have always been very helpful, accommodating and polite. Yesterday, they surpassed themselves. I had the pleasure of having Rich as my Genius. he was absolutely amazing. very professional and knowledgable, managed to sort out the issues I had. Special thanks for replacing my iPhone at a nominal cost, following a battery issue I had. This was an amazing experience , it seems that the Genius bar at the Brent Cross shop are a happy lot , reflecting a high level of service on the customers. Thank you, Rich , and thanks to others at this shop who helped me in the past. Mrs. S. SAR

J. D.

Very helpful, friendly and knowledgeable staff.

D. W.

The staff were very swift and helpful. Told me everything I needed to know. I respect your consistent smiles even though half the customers are quite disrespectful. You guys need just a few more staff to shed the workload. Thanks again and good luck.

K. F.

Popped in due to phone issue, was booked in and seen in less than 30 mins. Also spoke a member of staff named Claudio about a Apple Watch, I had no idea they could do so much. Highly recommended branch and staff.

M. Y.

Your trusted Apple store but on a small scale.

V. P.

As much as I hate being in here being an android guy I still have to supply apple products to my clients. I give it 4 stars due to the wait to get stock out. Apart from that the staff is so welcoming and there is always a seminar on... I do feel sorry for the host because sometimes no-one is in the store and he has to carry on with his presentation.

A. D.

No matter how busy THIS Apple store gets, honestly they always try help. The management are so effective in this store I always observe while waiting for a genius and I’ve always witnessed politeness and kindness. Well done everyone at Brent Cross Apple!

N. L.

I was here with my partner yesterday; I took my laptop to be repaired and although it was extremely busy (we went on a Saturday), a wonderful man with an American accent who introduced himself as Joe saw us and he was so kind, so attentive and so genuinely helpful, he made our entire day. Thank you so much Joe for being so attentive and helpful, I wish we had more Joes in this world. What a lovely guy! I will definitely recommend people to buy from Apple if only for the customer service.

J. L.

Spacious and reasonably well organised with the queuing and social distancing. The staff member who showed us the new iPad and pen was very efficient and friendly and knew his stuff...

R. B. -. E. k.

Good store less crowded than Regent Street. As usual with Apple very cleanly laid out with products on display and easily accessible. I have a lot of Apple products had a chat with one of the sales staff and they are fairly knowledgeable and get the relevant person to come help as needed. Need to get an Apple warch soon as a good friend of mine has one and highly recommended it. Staff were very helpful and I know they gave me the correct advice regarding the Apple watch Good shop amd recommended.

H. B.

Good service from the store in general although the person who eventually served us wasn’t 100% certain and had to keep asking other staff for clarification which meant we were there for longer than needed.

S. T.

I am leaving this review as I went to apple Brent Cross sceptical given some of the poor online feedback. My experience was good - I bought a MacBook through Emmanuel. After one week, I changed my mind as I did not like the keyboard (one button seemed slightly loose). I received a no quibble exchange for a different model. Customer service was good, staff seemed knowledgeable and courteous. Would have no concerns recommending this store.

P. E.

Ok. Just a collection. Very busy but wasn't long waiting

R. B. A.

Excellent staff members very cooperative

H. W.

Booked an appointment to see technician about phone problem, show up on time, told to sit and wait with 15+ other people while 9 staff stand around chatting. What the hell? Why schedule timed appointments? On the plus side, they did honour the apple warranty and gave my girlfriend a new screen. Pretty quick turn-around as it only took just over an hour

S. A.

They need more stores so there's less queues. They can afford it being the richest company in the world! Come on Apple, be a bit more generous.

D. “. B.

Love how minimalist Apple stores are, and this one is no exception. Bland to some, it's open and bright - with lots on show on benches and surrounding walls. Apple staff here are helpful but it does get very busy.

R. W.

This is a vast and crispy clean looking Apple store . This company has its own unique vision of what a retail shop should look like , and this store is a great exponent of it . I have never gone to it without seeing many happy people browsing there . As I stated ... a unique ( and successful ) concept store !

J. T.

Lost my phone this week, not a good week to go shopping! About 30 people standing outside before it opened. My heart sank as queuing for a phone was not on my very busy plan for the week. As went in, found one of many team members and got the new phone which arrived instantly. Then ushered over to Charlotte who was going to help lots of people all at once. Again my heart sank. However, Charlotte managed to help five people simultaneously (sitting round a table) cheerfully and knowledgeably. An excellent teacher, she gave lots of praise when you managed something yourself! 25 minutes later, I walked out with a new working phone. As Charlotte was so cheerful, the atmosphere at the table was also quite fun and the whole experience was rather enjoyable. Highly recommend the shop, particularly Charlotte (although in the past have had an excellent experience with another helpful member of staff who told me I did not need a phone and sorted out what I had been doing wrong. He then told me that was what they were there for which was very kind.) One tip for someone like me who is not knowledgeable about these matters and just wants something that works - make sure you have ALL your codes and passwords, one poor lady was trying to get them from her relatives having purchased the phone and even Charlotte could not do that for her. Merry Christmas and thanks again.

D. P.

Very kind and helpful staff. The store is impeccably clean and tidy. It's great because you can test out the products before you buy to make sure that you want it so most of the time customers get are satisfied with what they buy! Even if your not looking to buy anything , its still a lot of fun playing on the devices and a great time killer 😜

A.

Chaotic queuing system but Genius guys as good as ever

K. H.

Apple in Brent Cross they are friendly and good service

H. D.

Loved it, shop full, staff helpful.

G. L.

As with any Apple store every thing is laid out. Several devices are available for you to test hands on. But because each member of staff wanders around and also serve as a payment point you have to be aware of this. Otherwise you'll spend a lot of time wondering where to pay as I did first time I went there.

P. J.

It does what it says on the tin. Go when I need to. Nothing more nothing less

T. T. (. F. f.

I used to love the Apple shop, I would just choose a date and go in and sort out whatever problem, they were always very knowledgeable and could fix any issue. I love my laptops but now I can't even get an appointment to repair one of them, I have been trying for 6 months and there is never any appointment blocks available, so what do I do? I need to get my laptops fixed because otherwise I can't use them for what I want to do and that is delaying and causing problems with my work, I don't know what to do... but I think Mac should sort out their shops, the shops are a great idea when they work. Update 3 Nov 2015 I think the website has changed and I managed to get an appointment, I was seen on time and my issue was sorted in 10 minutes, I am soooo happy! I can now resume my life! ;)

K. K.

Great bunch of people. There are many critics here who complain about them not having any genius bar appointments, however if people look at the coverage of the Brent Cross Apple store, they will see there is not really another Apple Store for miles. Give the guys a break, if anything complain to their head office about the lack of OTHER stores in the area! As a PC user, I have been completely converted to apple portable products simply due to the customer care I have received from this store.

M. D.

Bought a new phone and needed everything transferred from an old iPhone to the new one. The lady who served us didn't seem too clued on as what should have taken no more than 10 minutes took well over half an hour. In the end she had to get one of her colleagues to come and help. It took him all of 30 seconds to sort out the issue! What a waste of time that was.

W. M.

Very clean & simple since the updated stores. Staff are very friendly and approach you for help but aren’t too intrusive. And of course if you’re an Apple fan, you’ll be spending quite a bit of time in the store.

D. D.

My iPad had a dead pixel. I called the store one week before my warranty ran out to arrange an appointment and no one called back. Two weeks later I went into the shop and was told it could not be replaced because the warranty had just run out. I explained I had called two weeks earlier. They had no record of it. But the person helping said give me a couple of minutes and he came back with a new iPad. It's very rare these days that CS takes a customer's word for it. For that I highly rate them.

V. B.

I previously had a bad experience but today this has changed. I can see that the store has grown over its flaws and trying really hard to be at its best. The team is acting like a team, working together and honestly today I can say that I felt the concern of the person that assisted me. Not that they fixed the issue but even offered a follow up call to ensure everything is ok. Brilliant service. Thanks for the great experience :)

G. H.

We found the staff extremely helpful and polite when we had to return faulty earphones. Not quite sure what most people go in there for to be honest, a good job they don't serve coffee otherwise some people would stay there all day!

R. K.

Great store. Forget the stars rating glitch for this visit. Read on... Lovely spacious and location in Brent Cross shopping mall. Didn't wait long to hold the phones and check them out. Was directed by one staff to another. Waited for that staff to be free. When free, that staff told me to wait and another staff will come. Waited. Eventually. The staff should improve their method or approach of introducing a customer to each specific phone and be ready for comparisons. Such as iPhone 8 and iphoneX/iPhone10. Their demo should be about the actual actions that are common for most user use in every phone. Such as make receive call / text message/... Look up phone directory, create contact, do actions from directory listing point. Check email, demo send receive email, easy syncing. Show the easy and intuitive use of the product. Let the customer do it in front of the staff. Customer hands on experience will never be forgotten. Can feel the weight lightness, the ease of navigation, the intuitiveness, and may smile. Nevermind the 1000000 things that other smartphones can do, but can you do what you mostly do with ease with confidence with Joy, and does it give a smile on your face. Of course the phone can do more, but those Qs are either self exploration for later or now or to ask the staff there right now. You don't need a demo for everything, but you need to light the spark for each person. I can tell you the Samsung Galaxy 9 may a great phone, but in the next shop, it is idle with no demos no clues by staff, the set up for 1st look of phone is awful and would make Samsung and any customer upset. The great features unexplored. Compare all the phone stores at Brent Cross: The Apple Store is still Warp Speed ahead in time, but may need Scotty for engine failure. Must get Kirk Spock and Bones to keep CS Enterprise focused and improving. Ships log 2018.

P. R.

I was somewhat sceptical of going in with my faulty iPhone having read previous reviews. I arrived at 9:20am on a weekday in August 2016 and even then I was about 8th in the queue. They started slowly letting people in from 9:30, even though they don't open until 10:00. Because I didn't have an appointment they put me on a waiting list and said to save me waiting there I can go away and they will SMS me when they are ready for me. About 10:20am I received this SMS and was seen within 5 minutes. Very helpful guy called Alfie looked at my phone but gave me bad news that I had bought a fake phone from Amazon. He spent time speaking to me, checking my phone and giving me a written report. The charge - nothing :) . Armed with this info I went back to Amazon, they immediately agreed a full refund so, lesson learned, I went back to Apple Store later in the afternoon and bought a new phone from them. There was about a 10 minute wait to see a sales specialist, but I understand they have a lot of customers and a finite number of staff. Very impressed that 5 hours after seeing him, and goodness knows how many customers he had seen in this time, Alfie remembered my name! Maybe the previous negative reviews have been acted upon, I certainly had very little to complain about my experience there.

J. V.

I totally loved how staff started their day, they had a brief, then everyone got together and started clapping, at first slow, then faster and then when doors were opening we got to hear laud applause to welcome all customers. Amazing, love the energy and passion you work with. That to on Sunday

J.

Store looks like any other apple store, this one's just a bit bigger. Always too many kids playing on all of the devices making it difficult for someone who wants to purchase one, have a look at it first. Semi well staffed. Sometimes not enough people around to help.

P. E.

Well done Apple, I'm a new iPhone user...had a problem with my iPhone XS max and was in and out within 20 minutes having exchanged for a brand new phone replacement... great customer service...

H. D.

Fantastic shop and fantastic products. I am new to Apple products so need help often. Staff are always happy to help you even without appointments. Excellent store.

R. I.

Very helpful. But you can wait a long time if you have not booked on line. Or get there early in the morning then book in for that day. But even then you will wait

D. D.

Service was good. We was told it would be 2hour wait to see an advisor we went to grab something to eat about 30 minutes they were ready for us. Advisor gave his opinion and delt with the issue.

A. W.

Staff are very helpful and know the products in and out. They are very good with recommendations. The only reason for the 4 stars is because I’ve booked appointments twice and both times it was delayed and we were not seen on time.

R. G.

Took my Macbook in for battery related repair under AppleCare. Spare part arrived within 1 working day. Repair complete within 1 working day. Everyone helpful and friendly. Briliant. What more could I want!

M. R.

Great service from the staff, just a bit if a queue to get in on numerous occasions.

m. l.

bought in 27" 3TB fusion drive to be repaired [hard drive/fusion drive issue]... they "repaired" it but when I checked it out at the store I noticed I now had a separate 3TB HD... I queried this at the time and the guy said this was normal... soon discovered that this was not normal as any apps and their databases were limited to the SSD drive size.. in essence they didn't "fuse" the SSD and HD together. Used Apple and other forums and they said this could be done over the phone with an experienced engineer [I'm familiar with Terminal]... got a call from their support, guy named "Bruno"... refused to help and said I had to bring iMac into store... explained I couldn't spare the turnaround time and was told this could be done over phone support... guy put me on hold and eventually disconnected. Never got a "how was your experience" email from Apple like every other time. Apple support is no longer what it used to be and this behaviour is starting to become atypical. As a lifelong Apple user I've never had this kind of treatment before. DO NOT GET YOUR MACHINE REPAIRED HERE as they have someone who hasn't a clue working there!: UPDATE... Store manager Adrian sorted out my problem perfectly! Apologised for my previous experience.

L. S.

My partner had a problem with her mobile. The Technical Team were Professional, Courteous and Knowledgeable.

O. I.

The staff were amazing and helpful. I travelled 1 hour and 30 mins as it's my favourite Apple store. Staff helped me with all my issues and enquires. 5*

N. M.

The staff know what they r doing here. Took my phone, called me after a few days and replaced with brand new one. Warranty had less than a month left!

Z.

Great service so far, let’s hope they can fix my Mac Pro :)

F. P.

Went into Apple Brent Cross recently usually tend to go to Regent street as more helpful. But on this occasion I found the staff excellent very helpful and attentive. I hope it is a sign of a change in this stores approach to their customers.

T. B.

Long queues on entry because Apple maintains the necessary numbers, social distancing and ensure people wear face mask and use hand sanitizers on entry.

D. M.

Perhaps as a result of the negative comments, I think that this store has upped its game. Had a great experience during the purchase of a MacBook Air. Highly informed chap (?imported) from the US who was clearly also a source of knowledge for other assistants in the store. Hope he stays and/or his influence continues!

A. F.

After visiting PC World for initial advice on Apple laptops following my decision to call it a day with Microsoft's substandard laptop (Microsoft Surface Pro-4 priced @ £1,600). I also went to Apple Store Brent Cross also for advice. Within two years my MS Surface Pro-4's screen has packed up. Constant flickering even though this problem is common with other MS Surface Pro-4, nevertheless, Microsoft refuse to accept responsibility or at least offer to repair the MS Surface Pro-4. Us with PC World, I was advised a lot of other people as the same problem and I'm not transitioning from Microsoft to Apple. Thank you Apple Store Brent Cross for the advice; I am looking forwards to unwraping my first Apple Laptop pretty soon.

T. L. L. P.

I had to wait a week for an appointment but once I did I was in and out with a fix computer within 20mins! Plus they fixed it for free! :) (Thank you Kate your amazing!!) Also the Tech's on the Phone were ALL super helpful!

V. B.

Been there lots of times very helpful

T. P.

Wonderful sweet service, friendly door staff, good queuing protocol, was finished with purchase and trade in within 20 mins. Great transaction.

D. F.

Went in this afternoon with my faulty iPad. Lots of staff in the store. However, you have to make an appointment to get a faulty product looked at. And there were NO appointments left for the rest of the day! However, if I wanted to buy a new Apple product I could have got served straight away and found a sales person with loads of time to sell to me.

J. T.

I would say thanks guys for your service (Thamd) this guy he was very helpful I would like to say thank you for your help

T. D. (. L.

Very big shop with comfortable location, qualify staff and they work fast. Easy to receive advice and take decisions to buy something.

Y. R.

Spacious store and demo area. Products are all at premium prices though. Very few sales staff to be seen. The iPhone X looked nice but too expensive.

K. K.

Wonderful store to visit, plenty of options and help available, gigantic screen on which training projected, useful to attend. Spacious, stools available to take rest, shoud you need it. Thoroughly enjoyed it.

m. G.

Was ok. Poisonly I prefer the marks & Spencer pink lady apples.

F. (.

Amazing customer service from Farhan Khan. A very helpful and polite member of staff. Though the store was busy he was informative in a very efficient way. A credit to the manically busy Brent Cross.

S. O.

Very good

A. J.

Being an Apple customer is a privilege huge thanks to the manager and all the staff we always buy goods and products from here outstanding service even to return an item which was faulty out of date for me what else can I ask

P. U.

23 June 16 Very slow customer service - half an hour wait after arriving on time for a booked appointment - but another customer who threw a tantrum was seen straight away. But when the tech came he was knowledgeable, friendly and helpful.

m. l.

I had to wait quite a long time to be seen even booked an appointment with apple genius. In overall wasn't bad! I received a good help.

m. A.

Glad I haven't been there for 2 yrs as I was near enough in there everyday. Noticeable shop lo action changes on some shops. Refurbishment I'd give 8 out of 10.... think they need 10 more shops and it would be better

G. H.

Why am I the only person to realise that the acoustics of this temple to Steve Jobs are mediocre? We cannot hear each other and my only wish is to leave. In passing it is also very cold in that cathedral of marble & glass.

P. O. D.

Waiting forever. Everyone acts like your best buddy whos about to call in sick the day you really need them to help you move to your new house. They have the monopoly. Happily screwed.

B. G. A. M.

Very big lots of apple models

K. K.

Not busy - cool place

R. K.

Always helpful and be polite , any problems they will always help .

R. D.

Godesa, the Manager, was very helpful and got me a slot that evening. She was very helpful and reassuring. Her team was also very friendly and approachable. They try to give you the extra mile to help you.

S. L.

Big shop with all the usual Apple stuff. If you're going on for a support visit better to make an appointment beforehand as the waiting times are around 2 hours.

L. J.

Nice customer service..very friendly and helpful and patient.......

R. S.

Well done apple for top quality customer care

N. R.

Never gets old this place. Always have a good shopping experience whenever I visit.

S. H. A. H. I. N. A.

was served by a very welcoming individual, Stevie. made our experience at apple fast and simple, which we appreciated!! Thanks

T. S.

It is 'just' an Apple Store but the number of times I've been here I've had good experiences. Friendly, cheerful staff who ultimately do want to help you.

M. J.

Poor customer feedback regarding repair status. Unhelpful when calling service centre at the store due to staff shortages in the "genius department". Not fulfilling repair promise of seven days.

M. M.

Very helpful and polite staff. I went there to buy charging cable and plug for iPhone and did it very quickly in just a few minutes.

Y. K.

Very good experienced people

C. S.

I've had brilliant service everytime I have visited the store. If everyone followed procedure and booked in online no one would be complaining. Extremely helpful staff.

Β. Α.

Amazing shopping experience!!! I love it!!!

F. P.

They were extremely busy the day we were there but they managed to delivery a great customer experience doing several tasks at the same time to get all customers satisfied.

A. P.

Friendly staff. Very helpful. Had to book an appointment to get my Ipad fixed. Bit over crowded and long waiting time.

S. L.

Nice shop friendly staff

M. J. C. D.

Get real I don’t know what the heck I’m doing! I always gonna come to visit my Sweetheart is mine is always gonna wanna love ya WellmanJr Soundwave55Picture is the one I love you sweetheart! You make me feel so special sweetheart.. y’all are messing with my my mind huh sweetheart? Why are you gonna wanna hurt me again Omg.. what am I going to do sweetheart? Sweetheart I love you very very much and I wanna know how much you wanna kiss ya

I. P.

Josh was a true gent and got me the right product for my needs. Top geeza!

Y. D.

Very good

A. s.

Very sleek and professional looking outfit. Quieter periods are in the evening. I certainly received an efficient service.

M. W.

Was there twice this month. Some of the geniuses are not that familiar with how to give good customer service. Others were great. Depends who you talk to

R. G.

Helpful and super fun as always.

S. M.

Helpful staff, had a problem with my iPhone 12 and they replaced it straight away.

A. K.

The usual busy Apple store vibes, but, you can’t fault their knowledge and friendliness.

B. K. C. S.

always busy, but the staff are alwyas happy to try and help out with technical glitches even if you have not made a "Genius" appointment (as long as the problem is not too tricky and a question of settings)

W. O.

This apple store is at Brent Cross shopping mall and like the stores at the Westfield shopping malls or on oxford street it really quite light. Not busy at all or maybe I just got lucky.

b.

There should be more apple stores in London to support customers. Excellent trainings offered for App's users. 🙌🙌🙌

S. M.

I love the store every time I go there there is is always a new laptop or iPhone or what ever you want and you can try it out to see if you want to buy it is good for kids because they can play games on the gadgets and all the staff are so polite.

S. S.

Expert guidance from Anish, thanks

R. S.

Make sure you have plenty of time on your hands, because you will need when waiting to see a technician about a technical problem. Sales staff are excellent though.

O. Z.

Always do my shopping in their store, they have the friendliest and funniest staff!! Go look for the guy with a pink hat, he’s a great laugh and also knows everything about the products he’s selling

A. R.

Great & fast customer service. I had a problem with Iphone X they have changed the screen in less then 1h. Thank you.

G. L.

It is a very busy shop and a bit disorganised at times however I was taking care of with in 15 minutes. I would suggest you get some kind of ticketing system for being served that way people can go shopping and come back at their allocated time it also stops people jumping the queue.

S. L. (. N. M.

A bit slow for getting appointment starting on time. But once served, very professional technical team.

R. K.

Bought my iPhone 6S here, apple genius was very helpful and I enjoyed my purchasing experience.

J.

It's always really crowded

D.

Great service - Apple service is a standard of its own. And I'm not an Apple user.

P. N.

Not so bad. I always get help when ever I go there. Staff are very friendly and helpful. I actually managed to make friends there.

R. P.

Thank-you to the tall lady with red hair & Nicholas for fitting in my repair when you were so busy. Excellent service and a very happy customer. x.

P. T.

Great costumer service, got in time for my appointment served sraight away, knowledgeable and kind welcoming, could be crowded though

m. a.

I waited for long time, knowledgeable technician tried to solve my problem but I tried to use my device today and noticed that another issue has been added to it ,I have to go back again

C. T.

Great customer service especially Rez and Maruf. If you've got an Apple issue I'd definitely recommend going here.

B. H.

Quick, efficient service to pick up online order.

V. W.

Good service and advice. If anyone is looking to buy "Apple", this is a good place. I recommend it.

A. C.

Really clean, great customer service. Love it

A. K.

All ok

j. L.

Really helpful and friendly young people working there....helped me and no charge for their time. I'm very impressed

T. B.

Bug qs here so book your slot in advance . Well organised by the apple crew

A. A.

Staff are friendly at this location. It’s a nice modern shop as al apple stores are to be honest.

G.

Nice staff, Corona measures taken seriously. Easy enough to book an appointment

C. I.

Amazing service, friendly staff and costumers. This place has great internet speeds which you can use while you are in Brent cross.

S. R.

No stock of iPhones

D. P.

Staff is great and There are many station with devices spread everyway the only probllem is there are to many people since its a great store.

s. d.

Went fir help with problem with my ipad. Was very quickly help with honest opnionand helped me to exchange the item with a new one.

A. A.

Beautiful place, everything is well designed and sleek, just like their products, however, very overpriced in my opinion and I'm sure others will agree.

A. A.

Even if for a simple iPhone cover, an amazing design. True art. Just walk about and be impressed. Still too pricey

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