Reviews of ICCO - "The People's Pizzeria". (Pizza) in London (London).

ICCO - "The People's Pizzeria"

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374 Comments

Pizza

Pizza restaurant

46 Goodge St, London W1T 4LU, United Kingdom

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Information of ICCO - "The People's Pizzeria", Pizza in London (London)

On this page you’ll find the address, open hours, more popular times, the contact, photos and real reviews of this business.

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Open hours of ICCO - "The People's Pizzeria"

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Reviews of ICCO - "The People's Pizzeria"

M. M.

Has been my favourite pizza 🍕 place in London for ages however didn’t come here for a long long time until yesterday (returned to London hey!) have to say the quality of the pizza is still great and it’s reasonably priced (in fact, really cheap considering prices in London). Be aware that it’s a casual type of place.

A. J.

One of those places that is hard to rate. 5 starts for value for money but 2 starts for quality. To be honest there is nothing really wrong with the pizza, just very average but hey, you are paying just over £6 and the location is really good. I would say its the perfect hungover meal or if you need to grab something quick and easy.

L. J.

Loved here. Will return. Was happy with taste and price. Good to see pepperoni as an ingredient. Loved the combinations. Awesome pizza.

M. W.

Simple pizza lots of choices to choose from, dips and drinks extra charge if needed. Staff are nice and lots of seating area available. Would recommend!

C. M.

Best pizza I have had in a long while. Quick service friendly atmosphere. Both me and the wife really enjoyed it.

Y. P.

Really horrible! The worst pizza I've ever had in my life! No taste, tomato sauce, chicken, ham, pepperoni, everything was tasteless! The toppings don't fit on the pizza, the pizza is not even cut properly, it's a shame! The service was really bad too, the waitress doesn't care about her customers, she doesn't smile, she doesn't offer if you want a drink! I will never come back to this rotten place! If I could I would have put 0 stars because even 1 star is too much

M. G.

While travelling in central london was looking for mosque to pray in, after prayers found this gem right next door. The pizza is fresh and very tasty. Very Reasonably priced as located in london

F. B.

What a perfect place for a cheap and tasty eat! My boyfriend and I shared the pepperoni pizza and cheesy garlic bread, only paid £5 each!! Such a bargain, so fast, and very tasty! Love it in here.

M. M.

Has to be rated 5* . Absolutely delicious pizzas can even watch them being made and stone baked in front of you. Delicious toppings friendly staff and incredible good value for london. I'd return here in a heartbeat and highly recommend for anyone that is in the area to give these a go!

J. w. I. o. C.

Absolutely fantastic pizza, not tasted a pizza like that in a long time, will be visiting again next time we are in London xxx

R. P.

Great pizza at a good price. Four of us had 2 hawaiin, 1 veg a 1 garlic bread for less than £20, and we had some to take home. Freshly made, hot and tasty. Seating is at tables or metal benches with stools. Good access from street for buggies or wheelchair.

W. N.

Great pizzas at a good price. Lots to choose from! Defiantly worth a visit!

M. N.

Love this place. Consistently good food, low prices and friendly service. Nothing overly fancy in terms of setting but always a pleasant experience. And it has a mosque right next door for my muslim brothers and sisters to be able to perform our prayers. This is one of my go to places in Central.

M. D.

Super cheap yet super tasty, with probably the best pizza base in London.

K. G.

I like it very much. It's not the best, but this place has it's own force field. I do recommend it.

D. S.

Always happy here. Great value, good pizza, made quickly. The pastry with a hot drink was a nice surprise too. Thin crust pizza, which is my favourite. Hot, fresh ingredients. Love it!

J. B.

Having had a long day roving around London we happened upon ICCO on our way home. We were starving and fancied Pizza, but weren't expecting too much. However the Pizzas were actually very good indeed, not as good as a proper wood fired Italian pizza but light years ahead of 99% of takeaways. The biggest surprise was value for money, we paid £12 for a margarita and a four cheese pizza which is great value for money.

J. M.

Any student at ucl will tell you this is the best pizza place in the area. Fantastic value (£4 or £5 for a 12" margarita pizza) and very tasty. Also halal which is great.

A. F.

The only authentic Roman style pizza I’ve found in London. We have a holiday place in Abruzzo. This place could easily be in Italy. The toppings are increased for British expectations, but many might find them a bit sparse. I don’t; that’s how it is in Italy.

3. D.

You can’t go wrong with the price as your in central london. 12inch Margherita priced at £4.75 will deffo fill you up

W.

A pizza gem in London 👌 Ordered my favorite, bbq chicken pizza and it was delicious! The crust was thin and the toppings were great! Had the pineapple smoothie too and it was great! Bit thick but still refreshing! Love the decor from the inside and the outside seating area is nice! They provide chili and garlic oil which compliment the pizza nicely! A friend ordered vegan pizza and they loved it! Other ordered more pizza and fresh orange juice and they loved it too! The prices are incredible too! Not pricy at all!

C.

More choice, but less quality, than when I used to eat here, years ago. No bresaola on the Special?! Sad times 😞

K.

Can’t go wrong with Pizza! Fresh and great value for where it’s based.

J. A.

I was walking past and saw that they did freshly made pizzas for about 6ish pounds. I thought it looks busy and give it a try. I wasn't disappointed. Excellent size, fresh ingredients, good price for central London and plenty of seating. I really enjoyed it. I want to go back to try others. Good value for money. Also it was delicious. I highly recommend them. Please press like if you enjoyed my review. Thank you

A. G.

The fillings were mean on all 3 pizzas ordered. Shame as they use to me my best pizza company. Let's hope they are listening & return back on how they use to be!

B. R.

No nonsense, does-what-it-says-on-tin, delicious pizza made there and then, value for money, express service. It use to be part of a small franchise including Horseferry road in Victoria and Drury lane in Covent Garden. Goodge Street is by far the busiest

S.

Amazing Pizza at very good prices! The place is clean and great to eat in. Menu is varied and has great options for everyone. Would highly recommend if in the area

P. J.

A legend of Goodge Street, this place has been here forever; it'll never win a Michelin star but it can't be beaten for great value pizza and coffee.

M. C.

Best pizza ive had ouside of Rome. 🍕 their olives are amazing. Very reasonable too. 12"pizzas from 3.95 unheard of in London.👊

S. J.

Very economical food outlet. The pizza is good with variety of toppings options. Nice ambience and clean. Overall a very good place to have your meals. If you're a Muslims this outlet is Halal outlet. BTW try their chai latte super nice 😉. Three is a Muslims centre next to it if you need to perform your prayers. Great 👍

Z. N.

Great pizza, we didn't expect this quality. Great value for money, tasty toppings, nice dough. The staff is rude though and it is a pity!!

J. B.

Just what I was looking for on a walk through London. Ordered the vegan veggie pizza and it was ready to go about five minutes later. Food was very cheap and the crust was really tasty. It was piping hot when they served it so I took it just up the road to the benches outside Bedford Square Gardens and by the time I sat down it was cool enough to eat. I think I'll definitely come back here again, and possibly try some of the other vegan options.

J. C.

Best pizza in London for the price! Does not disappoint if you’re looking for a great cheap pizza

D. D.

Very good pizzas for the price point. They are made fresh which is very nice. The place needed a bit of a cleanup I feel.

M. M.

Very nice pizza place! The prices are low and the quality of the food is amazing, freshly made pizzas with a choice of drinks and sauces of your fancy. Place is very clean and has that American diner look and feel. You can order in advance and eat, order on the spot or just take it away. Will be back again to try other pizzas soon!

S. C.

Very good quality, delicious pizzas for excellent value. Always a safe option for a nice, thin based Italian pizza. Definitely would recommend

A. S.

Cheap but not so tasty. Tried their four cheese pizza, different options with chicken and pepperoni. Especially the pepperoni is unpleasant.

C. M.

Central located, cheap pizza, coffee and drinks. The quality is not bad

C. J.

The food hit the spot for a fair price. Don't expect waiters, table service, or smiles; you'll have to put the work in yourself to obtain any napkins or sauces. But hey, who expects gourmet dining with these prices? Especially in central!

c. r.

Great cheap pizza options a short walk from Tottenham court road station. Alternative if you're going to the cinema and want a larger cheaper meal. Offers a selection of large pizzas from meat option (beef for non pork eaters) and vegetarian pizzas. Soft Drinks available too. Prices range from £5 - £7 for a Large pizza. Excellent quick service.

W. V.

Update: 09/09/18 A good friend of mine was hungry and we needed somewhere that served good food, had good portions and had a good price. @ICCO is just the place, and that’s why I’m back. I had a Hawaiian (ham, pineapple, mozzarella for £6.00) and my friend had Festa Carne (pepperoni, ham, chicken, mozzarella for £7.20). Both were delicious and it’s good to know that the quality hasn’t changed at all. I’ll be back to try all the other pizzas. 5 out of 5 star Previous Review: This place is underrated because it doesn’t look fancy with the metal tables and the lighting but it gets the job done. You get a delicious 12 inch pizza (best eaten while it’s fresh from the oven) for less than a tenner and the service is quick too. I had a a Primavera (£5.50) while my friend had a Pepperoni Pizza (£5.50). I also had the Torta della nona cake (£3) as well as their Tiramisu (£3). They all tasted great and the portions were ample. Definitely coming back. 5 out of 5 stars.

M. P.

Good, fresh and cheap pizza! Is not a 5 star reastaurant but the food is good. Quick service after you place your order. It's got the feeling of a canteen that makes it casual for anyone to seat and enjoy it's pizza. The only disappointment for me is the fact the don't sell ketchup or any tomato sauce as extra.

R. R.

A classic Italian pizzeria with deliciously cheap pizzas, tons of herbs and oils on the side and a great low key atmosphere. Staff are friendly despite the quick pace and the vibes are warm here. I used the 50% off when you download the app to get a huge pizza for under 3£, so that was a sweet deal.

Z.

Loved the pizzas here, a great halal option for a pizzeria. They make fresh pizzas with a variety of topping options. The portions are very big and decently priced. I felt as though there was a lot of cheese but that’s down to personal preference. Great place to come after shopping around oxford street.

R. A.

Excellent pizza at a great price in the middle of London. Charlotte Street is full of great places to eat and ICCO is one of them. It gets really busy however the turnaround time is good. Order, take your buzzer and wait. Then enjoy a freshly prepared pizza.

S. T.

The quality of the pizza here is fantastic. Great flavour, and well cooked. The waiting time is longer because it is cooked fresh and made to order. It’s reasonably priced. If the placer was cleaner and nicer decorated it would be a five star for sure.

K.

This pizzeria offer quality pizza at super affordable price point, and a wide range of options.

A. L.

Fantastic Pizza with incredible fair price for what you get. Such a good diverse menu with great ideas for toppings, you can so create you're own. It's also a good a casual hangout spot. Fresh hot pizza made to your order. Great dough and selection. If I'm around ICCO, never ordering fast food pizza again. Place is clean, always tip-top, and people always around picking up empty plates ready for the next customer. Feels like a pizza joint in New York, in the middle of London. Easy, no fuss, good pizza.

O. A.

I am really happy that I found this place for amazing pizza. The size is very good and very decent price. I would be a regular customer from now on.

P. Z.

Good priced an delicious Pizza in central London.

L.

A reasonable priced pizza at the heart of London. It tasted fresh and satisfying. Food was quick and easy and not too busy during a Friday evening when we went. Just seemed like a cross between fast food and sit down but other than that, for a pizza place, I really enjoyed it!

R. A.

Still one of the best places for pizza in the area. Decent price too

K. R.

Great pizza, made fresh to order for very good price. Sat on the seats outside to eat, place has a definite vibe

B. S.

Margarita is still only £4.75 after all these years. Tasty pizzas, great coffee, cheap, made quickly, great location. what more could you ask for?

H. S.

ICCO is a brilliant place to come with friends for lunch. The pizza is inexpensive but tastes a lot better than it costs and there's loads of variety on the menu which is pinned to the wall behind the kitchen.

M. P.

Best value for money in London. Always consistent on quality, proven by the amount of visitors every day. Highly recommended.

M. G.

Amazing. So good. Vegan pizza that actually taste like traditional pizza!!! We only had 3 days in London and ate here twice a day every day. Great prices as well. We even got a pie to take on the train with us out of town. Missing it right now!

A. J.

Second time visiting ICCO and both times they have been superb. Service is excellent and freshly made tasty pizza made within minutes. Cannot fault them at all and will be visiting more often. I will definitely be recommending them to my friends and family.

K. L.

One of the best cheap eats in London! Great quality pizza, literally made in front of you. Very fast service, super low prices and very tasty pizza. I definitelly recommend this place, however do not expect exceptional service or cosy restaurant vibe. It is more of a fast food restaurant type but still blown me away.

D. S.

Loved the pizza loved the price.

O. M.

Great place for quick 🍕 pizzas are say average not gourmet but warm, halal and enjoyable in a relaxed atmosphere of this bustling place. It's been around for ages (remember it from my student days). Prizes are cheap enough. It's open til relatively late.

R. M.

This is the crust you seek! Delicious no-nonsense pizza for below a tenner 😋 My Florentine was served with a rogue piece of eggshell, which gave it even more character & authenticity👌 Daydreaming of Italy 100% encouraged. I will be back to grow more food babies ;)

L. F.

ICCO serves AUTHENTIC, hot and fresh thin crust Italian pizza scarily fast! Well worth the money, especially considering it’s in Central. The pizzas are really tasty and have a great selection of halal toppings (which can be hard to find!). 🍕🙅🏻‍♂️ This isn't just your basic Pizza Hut or Dixy pizza. 🙌🏻 I got the Torcia pizza (pepperoni, black olives and fresh red chillies). 🧀 RATING: 8/10 Pizza HALAL: Partially halal ATMOSPHERE: Takeaway(ish) style Pizzeria SERVICE: Good PRICE: ££/£££££ RECOMMENDED? Yes! Pizza fans rejoice.

H. G.

Always have the best thin crust pizza. Wide range to select from. The cooks are genuinely proud if their pizzas.

m. c.

i walked the streets of london after sunset - exhausted, tired, hungry. my friends turned left ahead of my planned visit to franco manca against my will, but i dared not leave the herd. just as i accepted that pizza was off menu, icco came into sight. icco, o' icco. you delivered me my dream! and at such a reasonable price! thank you o' thank you glorious icco - i owe my happiness to you right now

g.

The last time I visited ICCO before this was 20 years ago, and I have to say that this place is still as good value now as it was then. A fantastic place with good pizza.

E. D.

This is the best and most authentic Roman style pizza in London. If you haven't had pizza in Italy or ICCO before, then you are in for a treat!

K. U.

My brother and I discovered this pizza place by chance two years ago. The prices were ideal and the pizzas took us back to Italy! The smoothes were delicious, too. We liked it so much that we brought our parents along on our trip to London this summer, so that we all could enjoy some genuine Italian pizza ;)

P. H.

Nicely cooked, very reasonably priced big 12" pizza. Basic cafeteria-style place, just the job for a fast, cheap lunch.

s.

Very good pizza. I visited this place yesterday and I was not dissapointed, best pizza for value in london 100%

J. P.

Fantastic pizza and very cheap for where its at definitely recommend to my friends and family

S. A.

Brilliant place to eat good food and there is a masjid above for prayers. Friendly staff and the pizza is awesome but could do with a bit of toppings.

C. B.

Amazing Vegan pizza! Can choose any pizza and swap regular cheese for vegan cheese. Good service using flashing box to let you know when your pizza is ready. Staff friendly also the garlic oil is amazing.

M. D.

Price is very affordable and overall good pizza but there is always room for improvement.

s. y.

Pizza in London or probably the U.K. is mediocre at best. I’m not big on pizza & in London good pizza is hard to find. Me & my friend just wanted to go somewhere cheap & cheerful and this place was nearby. The prices here are very affordable but that’s where it ends for me. We ordered a margherita pizza & personally I found it bland & as much as I love cheese I took some of it off as there was too much of it.

M. J.

Pretty Good Pizza which were served! Would suggest to those who visit, drip them Spicy Oil and Olive Oil on your pizzas to make it more flavourful!

Y. M. U.

Not the best one but price/performance is best. I really liked the pizza, recommended. Italians wont like it, they have pineapple pizza.

K. U.

There was a misunderstanding with my order and it took a little while for me to get my pizza. The staff was apologetic and offered a free drink. I've eaten here before and I would definitely go again.

S.

Is it a 5 star pizza? No. Is it a decent Italian style pizza? Yes. Are the ingredients fresh? Yes. It's a good, quick, value for money pizza in the heart of London. Short wait time for a quick eat.

C. G.

WONDERFUL! you won't believe you are in London with this prices. You can have a whole, delicious meal for £5. Service is fast and pizzas are amazing. Update: we are coming almost once every two weeks. Is just so damn good

H. I.

Iv been to this restaurant many times over the past few years and the pizza has always been top quality. Thin base delicious pizza with a massive selection of toppings, service is great too. This restaurant is halal.

a. t.

For the price, would recommend!!! Fantastic pizzas. I've eaten a lot of pizzas - at different prices. This is by far best value for money. Great flavour, fast service. You have to pick up the counter. Great choices. Plenty of other options in drinks, too. For any tourist, office goer, student, would recommend. ;)

T.

Nice pizza Very reasonable with price Service is very Impersonal, felt like they were bored with serving customers. No service with a smile going on here.

W. R.

Have been going to this place for over 15 years. It used to be known as the £3 pizza place. Fresh thin crust pizzas for like £7.

S.

Very good quality of pizza for the price you are paying in central London. Keep up the great work!

B. P.

Great pizza, less greasy than Domino's, opens late on a Sunday too!

T. P. (.

Amazing pizza at a cheap price! I'm Italian and really enjoyed it!! I highly recommend eating here! Definitely going back & will try the one in Camden next time! :D

J. K.

Authentic, Italian pizza, classic and modern toppings, with quick, competant service at great prices. Must try.

O. S.

I had a very unpleasant experience ordering through Just Eat. The driver came to my home only to leave with our pizzas. It was close to midnight and we were starving. ICCO does tasty pizzas and the staff is really helpful. Many thanks again to Alex who was simply outstanding and made me understand that it wasn’t ICCO’s fault. That driver was from JustEat. Alex, you are a great asset to the company and I hope you are valued as you deserve. Your patience and great Customer Service are really rare these days.

J. C.

Been going to ICCO since it first opened. Has been with me through a relationship and a marriage and now a new partner so I have much love for this place. I lived in Italy for 7 years so know a good a pizza and icco never fails beating all the expensive wannabe places by miles every time. Simply the best and most authentic Pizza in London..

M. K.

Very cheap pizza for central london . Good healthy shakes ( I hope at least) mushroom pizza 6 pounds and shake 3,5-4 all together like a tenner. Very good deal . Thanks ICCO x

E. W. (.

The best pizza in London, an incredible price incredible taste and an amazing atmosphere inside.

S. H.

Excellent pizza, great value, but very rude man taking the orders

j. w.

I always look forward to grabbing a NY slice of pizza while in New York City. Obviously NYC was the last thing on my mind while on a visit to London. These guys do a great job of doing a great thin crust with charring on the bottom very similar to what we are used to. We preferred the Margherita since it was the one most like a NY slice. I got a window seat during rush hour and enjoyed eating my pizza and watching the Brampton’s go by. Friendly staff, very fast service,good quality product, good vibe. Thanks guys!!

E. A.

The place is not too clean and the staff have to wear a gloves when they prepare the pizza, and the toilet need more care to be acceptable. In general, the pizza taste is reasonable.

K. D.

Still delicious and cheap, fresh pizza in the heart of London after over a decade

M. M.

Edit: Prices have jumped up so removed a star. Great price for a delicious, fresh pizza. Base not as thin/crispy as Pizza Union which is good or bad depending on what you prefer.

H. S.

£4.75 for a great (but probably not world beating) margarita only a little more for a lot of interesting varieties. Elite move is to add the garlic/chilli oil and oregano 🤌

B. D.

The best and cheap pizza in central London, has been buying from them for a few times. Pepperoni and mushroom pizza is what I always order.

S. C.

One of my favourite pizza in London, hidden gem, always fresh dough and ingredients, cooked to order, thin and crispy in unpretentious surroundings. Pizza from 3.75😁

S. S.

Excellent Pizza place right in the heart of Fitzrovia. The Pizza is the cheapest you will pay for pizza in London but for a good quality and size. Soon after lockdown, it is also good place to dine in, the staff is very helpful and process good service regardless if you are eating in or using take away service.

V. P.

Great tasting pizza, freshly made quick great service

I. A.

Very good pizza, thin base, good variety of topics. Well priced food.

A. A.

decent pizza, but the prices are unbeatable.

J. R.

Great pizza great atmosphere. For 3.95 a margarita you can't go wrong. Garlic bread was not that great so do not recommend

A. N.

Have visited this place a couple of times and gotta say it's very tasty. You should try their pepperoni :) Highly recommend!

이.

They confused our pizza with someone else's without sorry and the pizza was not bad. They are cheap and easy to enjoy.

W. A.

I went with my friend. We were served quick and the pizza was tasty. We chose the 4 cheese pizza. As usual, loudly music. This time they played all the track of PRISMA by Katy Perry.

R. H.

Very reasonably priced traditional style pizzas 🍕 👌

A. J. I. (.

Still one of my favourite pizza places in London. Been going here since my uni days 15 years ago. Quick, cheap and delicious!

G. B.

Simple & excellent, good pizza & fast too. Thanks!

D. Y.

I’ve been coming to this place for years it’s so cheap amazing value. The pizzas are really really good but I think the cheese is not good quality. Insta:davidcannonyesil

b. g.

Fast service and very affordable quality pizza. Take away as well as seating. More of an on the move place than fine dining.

M. S.

That's a pizzeria to go if you want a quick and cheap pizza which is very delicious. Service was quick and very friendly. Definitely a must go if you are in the area.

A. M.

Always great pizza and great value for money when visiting London.....👍

B. C.

Always a good pizza, never disappointed 🍕🤗

A. N.

One of the best and cheap. Lovely pizzas at a really excellent price. Please don't confuse ICCO pizza with ECCO pizza. ICCO IS THE BEST.

M. P.

Cheap and cheerful and in central London. The vegan pizza was nice and so was their other one. Not all ingredients were the freshest.

M. L.

VERY cheap and tasty pizza. Services are also very good. Great place if you need a bite on a budget.

P. “. P. R.

Pizza cooked fresh, tasted good and only 6 quid. No complaints. It is what it is!

N. D.

Really good pizzas, and very reasonably priced for London. Good vegan options too!

C. C.

I've been going to ICCO casually for nearly 20 years. (I'm getting old) I love this place! It has great quality pizza and its very reasonably priced. I also like its American Diner/Canteen feel. It's not a place you would spend a long time in, because its essentially Italian fast food. I always love the variety of people you meet there. It's a staple of the area and well worth checking out if you have not been.

A. N.

One of the best pizza places in London! Always have a nice time - nice atmosphere, great service, delicious pizzas! And affordable!

T. M.

No frills good pizza for a great price.

J. N.

Good pizza 🍕 with a great price considering its central London.

A. R.

Very good service and good affordable pizzas

A. H.

Always a pleasure, highly enjoyable pizza eveytime. Love the place.

N. C.

Clean, fast, good and cheap. Humble place with a very efficient pizza service and a very kind staff. The pizzas are awesome! They are big and really quick coming out the oven. But always well baked. I think is the ideal place if you are around the area and want to enjoy a fast and satisfactory italian style pizza.

A. D.

This is such good value for money. The Pizza base is to die for! You order your food at the counter, you're given a remote buzzer and you simply collect your order when it's ready. Service is friendly and takes a reasonable time. This is the best value for money in the area by miles Will go back for sure!

C. P.

Great Italian style pizza. Fast service. Really good place to eat

S. i. H. i. i.

Cheap good pizza always take kids here …

L. H.

Fantastic pizza! It was recommended to us and we would definitely recommend it!

A. R.

Won't blow your taste buds away, but it's a decent enough place with good service and not too long to wait for a fresh hot pizza. Also has outdoor seating.

i. a.

Very nice! I’m very happy, thanks!

A. A.

Great pizza, great place, value for money. You've got to try out the fresh juices!

R. A. (.

Love this place, amazing pizza at an amazing price

J. V. H.

For a quick take away or wat and go meal - great. Clean and friendly. Great selection of pizza options. Not a place for dining in.

S. S.

A pleasant surprise ☺️ will definitely go back for more

B. B.

Incredible pizzas and a lovely little lunch spot. So much variety. Hard not to buy the whole menu. Indoor and outdoor seating.

M. T.

Cool cheap student pizza.

S. A.

Been my favourite pizza place in central London for 14 years

K. T.

Fresh ingredients and cheap prices from a wide selection of pizzas to choose from. Icco is located on Goodge Street and is very convenient for a quick lunch of after work dinner. Definitely one to try out if you're around the area.

J. B.

As an Ex chef I can be slightly difficult when I'm taken out for a bite to eat. The restaurant is clean, staff are friendly and helpful. Pizzas here are Absolutely delicious, Prices for the pizzas are around £6.00 for a 12 inch. Please do not walk on buy without trying a pizza. Cooked right in front of you, in huge ovens. They used the freshest of ingredients. When I took I bite I was pleased to learn their dough had been proved and rested over night. ( Dough that isn't can give that heavy weighted feeling in your stomach. ) They have a huge menu to choose from I chose the egg flourtine with spinach , pesto the runny egg in the centre of my pizza was just cooked enough not too runny that the egg white can be snotty. I'm so grateful I was invited to eat at this establishment. Only regret was we didn't order any more pizzas to take home with us.....Next time we're not going to be so foolish to not take some home.

L. W.

Great pizza and friendly service!

A. K.

Thank you ICCO for the different range of delicious pizzas. Really an enjoying experience every time I eat there. A customer of 17 years that keeps going back. Appreciate it being HALAL. Keep it up guys. Well done.

I. A.

Lovely pizzas at a surprisingly good price..!

A. G.

Very busy so had to wait 5 mins for some seating. Pizza is made fresh to order and was delicious, wasn't a huge fan of diced chicken but I just won't order it next time. Three of us ate for £25, cheap, fresh and delicious. There is a reason why it is so busy.

S. J.

food is exceptional, but staff are not friendly. their chai lattes are not up to scratch.

T. C.

Not the greatest pizza around but for the money (it is cheap) it's pretty decent. Our first time giving this a go so we just went for the margherita. Functional interior - not really the sort of place you'd want to linger around for long, but clean.

K. M.

Great pizza. Great price

A. M. A.

Not the best pizza in the world but good enough when you're drunk or fancy a late eat. They're nice, they're fast and it's frankly good and tasty. And very cheap indeed! The place itself is really busy, set up like a traditional fast food: metallic tables, mostly to share with anyone else around, tall stools, menu over the tills, drinks in a fridge... Definitely recommend it for a quick bite, technical stop on a night out, etc. Perhaps not the place for a chilled dinner. Definitely take away material though

A. T.

Lovely fresh hand made pizzas. Quick and friendly service.

G. V.

Great pizza for an amazing value for money. Open till late so can get a pizza when drinking out. not long waits. the sauce on the side are a bit too pricy but you don't actually need them to enjoy the pizza. Recommend to everyone! 🍕🍕🍕🍕🍕

H. W.

The five star rating is because of the satisfaction from paying the price for the pizza. ICCO pizza were thin crusted but there was no compromise in taste. They came in a standard 12" and were quite inexpensive. Personally liked the Margarita and BBQ pizza. Don't look for a nice ambience, it is just a good place to get good pizzas.

C. R.

There's a lot to like about ICCO pizza. Quick service, reasonable prices, friendly staff, clean interior and freshly served hot from the pizza oven. A couple of things that you should be aware of though. Because the place is halal, ham comes from a turkey, not from a pig. And if you're keen on lots of toppings, you will be disappointed because these are very sparse compared to competitors. But visit and just order a margherita pizza and you will not be disappointed.

S. K.

One of the best pizza house in London. Nice quality well pricing. Only thing I can raise is those metal chairs in winter are not the good choice I think . I know they are there for years and years but maybe it's time to make some changes.

J. C.

Best ultra-budget pizza in London, hands down. Extremely quick and efficient service and never not tasty. I usually go for the four cheese pizza. The only tiny quibble I have is that sometimes it's a bit hard to get your hands on their chilli sauces, but that's vastly outweighed by the positives! And it's also always a bonus to find a dining option that's both cheap and good in this city.

V. F.

This is in no way fancy pizza place. It has metal chairs and tables, it's fairly busy, slightly dirty, but it serves cheap pizza that doesn't taste like cardboard. If you are looking for a pizza you'll truly remember and enjoy - find some other place. If you just want to be full on a budget, I guess this place is alright. On positive note - stuff is friendly, service is quick and there is plenty of space to sit.

C. V. M.

Greatest pizzeria in London! Good prices and good pizza, what’s more to ask?

J. T.

Absolutely love this place. A hidden gem, the pizza is amazing for the price and there is a really nice variance in toppings. I'd eat here permanently if I had the chance. Service is fast regardless of time of day and they do takeaway too! 👍

A. S.

An area classic for a reason. Cheap and delicious pizza, what else do you need?

M. B.

Probably more than ten years have been grabbing a pizza here after Saturday gym visit or trapeze class at National Circus. I guess that pretty much says it all!

a. a.

the pizza is ok, nice place a grab a piece and share something

C. H.

I go here for lunch fairly often and it is one of the best pizza places in the area for the money. The margarita is really good value at £3.95 and if that if you want to customise your pizza they can do that as well. Generally good service here, has improved a lot in last 6 months.

R.

Very good pizzas for decent prices

T. N.

My favourite pizza place ever. Amazing pizza. Friendly team and welcoming environment. If you are around Camden, Tottenham Court Road or Warren Street and you are looking for a pizza place, Icco is The place.

K. M.

Lively atmosphere, even buzzing. Great position to stare outside and watch this rather busy corner of Godge Street. Pizzas themselves are good and traditional, with a few unique ones thrown in (brunch pizza for example). Good value for sure.

S. E.

Decent pizza, you get what you would expect for the price

T. C.

The pizza isn't 5 star quality, but for the price it is. A local favourite and one I used to go to all the time in London. Pizza is made fresh, with a variety of options for toppings. Spacious inside, so it's fairly easy to find a seat, and the pizza usually comes out to between £4.50-7.50. Good pizza, amazing prices, great location.

I. R.

I love the pizzas in this place, and the concept too. It's the only fast food pizza place in central London where you can eat good pizza and have it in the restaurant, which has a big terrace around it. Prices are great; you can get a big Margherita pizza for a fiver and it'll be done in their massive oven while you wait.

M. H. W.

My favourite halal pizza restaurant when I was in London! The service was good, the price was quite affordable, the pizza size was big, and the taste was never dissapointing me. Located below Moslem World League Mosque makes this restaurant very strategic. However, if you want to enjoy this place with your friends to have long conversations with them, don't do that at the peak hours of lunch time, because sometimes you will be reminded by the staff to give your seat for next consumers. Overall, I recommend this restaurant! 👍👍👍👍👍

H. B.

Really good pizza, really good price!

F. S.

Great place for having pizza for lunch. The place may look metallic and industrial but the pizza ain't. I have tried a variety of pizzas on the menu now and all were thin, crispy and of great taste for very reasonable prices! The speed is very fast and you can enjoy a talk while waiting due to a handy buzzer reminding you when the pizza is ready to be collected. Staff is attentive and keeps the place clean. Make use of their loyalty card to get great offers as a regular.

G. Y.

A cheap and simple place to get pizza. It's good, hot and filling and will be ready just a short while after placing your order. Everything is fresh and the pizza itself is really good, a thin base with enough toppings to satisfy. Hit it with the chili and garlic oil and it's great! They're normally busy and sometimes there isn't much seating. But hang about a bit and claim your spot after you've ordered.

A. A.

Great pizza, great place, value for money. You've got to try out the fresh juices!

k. g.

Loved the pizza Great place to visit again

l. c.

Lovely Pizzas and not at City prices. Nice surprise!!

F. C.

On a good day, probably best pizza in London.

D. A.

Delicious Halal Pizza next to mosque.

H. B.

Really good pizza, really good price!

A. R.

Great vegan pizza, and you can swap cheese on veggie pizzas to make them vegan too!

A. K.

Make an effort. Not even cooked or cut. Pizza union is way better

A. A.

Nice but toooo crowded

R. S.

Best pizza 🍕

L. P.

Best Italian pizza in London! My husband swears by the quality and deliciousness of pizza's in here! He loves this pizza's so much! Saying that we went to Italy, on holiday to explore the country and pizzas, but my Husband still swears THIS IS THE BEST PIZZA EVER! Personally I am not a huge fan of pizza in general, but have to agree with my Hubby - yes, this place have quite authentic pizzas (and awesome carrot cake!)! Do try their glorious smoothies! Only 5 minutes walk from the Goodge steet Station. Restaurant is always very clean and staff are super friendly! Once you place an order they give you little thing like a space ship and it starts buzzing once your pizza is ready! Normally it takes about 5 minutes for the thing to buzz - always very quick!

S. L.

I had to do a double take when I first came in here after being tempted by the gorgeous smell- I thought it was £4 for a slice of pizza, not for the entire thing!! It really is great value for money and great pizza! Love it!

M. A.

Great thin crust pizza at a reasonable price.

K. B.

My favourite - they make a good pizza outside of Italy. Neptune or four cheese is always a good option.

T. D.

Best pizzas on offer in town. Very tasty pizzas indeed. The staff are very friendly and inviting. The owner always welcomes me with a big smile and warm greetings. Located next door to a Mosque which is great! Highly recommend this place. 10/10!

A. O. d. G.

Decent pizza at a very good price. Basic setting and usually noisy, but great for a quick dinner. There are vegan options. They run a special in the morning where you get a free croissant with large coffees.

S. C.

I love this place. One of affordable pizza place in central London. They have verity of choice and option for customise my own pizza. I am thier customer since 2008 and still love to go their when possible. Over years I have tried all of their pizzas and let me tell you they are delicious. The service is very fast and you will get your pizza ready very quickly. There are sitting area outside as well which is great in summer time. If you are in central london and wants some italian pizza in affordable price then this is your place!!!! Keep it up guys!!!

L. H.

I have been coming here since 2010 and it never disappoints! Fantastic pizza, quick service and affordable prices. Great mix of veggie and meat options.

T. K.

Awesome spot for a quick bite. Brought my family of five here a couple of times before walking to the British museum. Quick and easy. Order your pizza and take the buzzer to your table. No fuss traditional thin crust pizza. Pizza's are about 5 pounds. Very reasonable. No fuss stainless steel decor. Go for quality and value and for a short amount of time. Not a place to stay long duration of time.

T. C.

Good range of pizzas to suit the meat lover (halal meat), the vegetarian and the vegan and all in between. Smoothies and fresh juices are available and are quite good. Great for a quick, informal meal (no table service), at a crowd-pleasing price point. 8/10

L. R. R.

The most affordable delicious Pizza in London, with staff super amicable and seats inside and outside! Also, you don't have to be standing on queue if dine-in. They will give you a device to call you to collect the Pizza!

D. C.

Cheap pizza made in front of you. For about £12 me and the boy number 2 had a couple of lovely pizzas and fizzies. Now I used to work in the area a few years ago and I'm sure the prices haven't gone up. They still do their hot drink with free croissant before 12 which is pretty good value in the West End.

J. A.

Fast food style pizzas that are great value and taste good. There is no messing about here, you can either get a take out or eat-in but either way they will have your pizza ready in about 5-10min. The pizzas are great quality - my only gripe is that they could have been a bit more generous with the topping; however for the price I can't really complain. Highly recommended.

P. S.

Not particularly impressed with the pizza and garlic bread. Garlic bread was baked pizza dough with the slightest ever hint of garlic; it was barely noticeable. Portion of it is very large though, I suggest sharing it if you're coming with someone. Price is extremely cheap so it's a good pizza option when on a very tight budget in central London. Staff were friendly and there is plenty of okay-ish seating area inside and outside.

R. S.

The vegan pizza isn't bad. I went for the Vegan Seitan and although the fake cheese is a bit sticky it's pretty good for dairy free. The middle of the pizza is occasionally a bit too soggy which is only slightly weird for me, but I think the base is a bit thin. The menu says you can swap any cheese for vegan cheese, but when I asked this isn't the case, hence why it gets 4 stars. I still eat meat, I just can't have dairy so I want a pepperoni pizza with vegan cheese... That's all I want!

K. W.

Thank you very much for feeding the nation. Amazing pizza and unbelievable price.

C. K.

Cheap, great quality, fast-food pizza - I always go for the brunch pizza, as it's gorgeous - in the centre of London. In a great location, with the Draft House pub opposite.

J. L.

Cheap and yummy pizza. This place delivers your pizza fast and their price, despite being in the West End, is beyond reasonable. I like to mix it up and get some of the pizzas with loads of toppings and they are never wet in the middle and so just are soggy. One pizza is more than I can handle so when buying lunch for the guys, I get about 5 pizzas for 6 - 7 people. Excellent value for money!

A. T.

Perfect pizza: crispy edges, fresh toppings, super tasty 🍕👌 The staff is so nice and friendly makes you feel very comfortable there! I ordered few times their special pizza with artichoke and a egg on top, I absolutely love it and they managed to make the egg yolk to be nice and runny 😍 I should also mention their super reasonable prices 👌

I. A.

Cheapest pizzas in the Tottenham area. Open until so so late, very wide selection of pizzas. Most the crowd there will be the drunken students from the nearby universities. It has siting space outside, well located, good price. You will get a buzzer to know when your pizza is ready if you sit outside.

A. R.

Great vegan pizza, and you can swap cheese on veggie pizzas to make them vegan too!

V.

Nice pizzas. Coffee tastes nice and fresh.

e. P.

The bestest pizza in the world

M. S.

Very tasty, big enough and cheap pizza, what do we need more? :)

D.

For the price it's hard to think of where you can get a better pizza. They are open relatively late compared to other places in the area so that's helpful. The meat is all halal if that's important to you. I like that there is garlic and Chile oil available. I always want more spice, more garlic! I also like that there is a pizza with anchovies. Such an underrated topping.

C. B.

Probably the best pizza place in London! The pizzas are HUGE! I love the runny egg Brunch pizza so much I try and pop in every week for lunch - it's about £7 and really filling, smoothies are great and the team are so friendly.. amazing stuff guys!!

N. S.

Very tasty pizza and amazing price! Would go again when in the area

S. L.

Cheap and very cheerful pizza. It arrived and I thought "oh good god, I'll never finish that" but cos the crust is so nice and thin it was very satisfying without leaving me needing to be rolled into a taxi home. In fact, we're off for cake now. Oils, dips, shaker oregano and chilli a-plenty. Nice staff too. Cracking place.

A. D.

Pizza was excellent, true Italian style. Staff was very friendly, prices were fair and the wait was non-existent (take into account we went on a Sunday night, Saturdays may be more cramped). Overall great restaurant

K. S.

I would award this place 10/5 if the option was available. Simply the best pizza place ever. Huge pizza's, small prices, snapple drinks to wash it down and loyalty cards. Definitely will have to come back here one day and the fact this is the only branch in London, it was always packed during lunch time and even then there was quick service and never had any problems with their pizza's.

H. M.

Was nice. Its sort of an upgraded midnight pizza place. The sort of place you may go after a couple of drinks but the pizzas are better then imagined. I ordered a 4 cheese pizza which was pretty good though not heavy on the gorgonzola.

T. R. G.

Atmosphere was good, the smell from outside was amazing, but the pizza flavour lacked a punch and also left me a little hungry afterwards.

H. P.

Great pizzas at an unbelievable price! The decor is very very simple but the orders are ready really quick, so it's a good choice for a quick meal or take away.

S. W.

Decent pizza. Ok prices. I keep forgetting 4 cheese in Europe includes blue cheese at a lot of places, but that was my bad. We sat outside to eat as the TVs were turned up quite loud, and were repeatedly solicited by homeless people for change. Maybe better as a take away pizza place.

J. S.

Very good pizza! And this is coming from a native New Yorker. The interior reminds me of a typical takeaway NY pizza joint so I immediately appreciated the vibe: buzzing and supercasual, with cheap prices to boot. I had to wait a while for my pizza as it was quite busy on a Saturday afternoon but it was worth it. I was also happy because the establishment is dog-friendly. I got the vegan pizza for takeaway and was quite impressed: nice sauce, super thin crust, and surprisingly good (and a bit sweet) vegan cheese. Lots of veg atop as well. TBH it was far better pizza than the fancier pizza I paid almost double for the night before at GOAT in Chelsea.

M. Z.

I found my favourite pizza in ICCO.Quite minimalistic restaurant,but their thin crispy crust and homemade tomato sauce are top noch. These pizzas are really a bargain.Don't forget to put garlic oil ,too.

E. G.

As always, brilliant, authentic surprisingly cheap Italian pizza — my absolute favourite outside of Italy. Unbelievably fast and efficient service and a lovely seating environment indoors and outdoors make dining here very comfortable. However, when I was there, it seemed that there weren't enough bottles of olive and chilli oil to go around. £2.80 is also a bit steep for a small glass of orange juice. Otherwise, it's always a brilliant experience to dine at ICCO. Take away are great too!

F.

One of my favourite pizza places in London

P. P.

The best place in town for pizza and coffee. Free pastry for every hot drink till 11:00am and of great quality. Can’t beat this place. They also have their own app for take away orders and usually give you a free pizza deal.

T. K.

Very nice pizzas. Great value for money as the prices are low but the pizzas are quite big. Enjoyed it very much

L. O. S.

Prices can't be beat for Central London.

J. P. (.

Good pizza. I think they are going for Naples style Pizza. Lost point because the pizza is often under done. They now have vegan options, which is great. I used to have to ask No Cheese. Good quick meal.

J. N.

Overall I think ICCO offers a great selection pizzas for a great price in unpretentious surroundings, but having sampled more than my fair share of their pizzas now over the last 15+ years (and having worked back in the day at a pizza restaurant), I'm not convinced of the quality of the cheese they are using in their pizzas as it seems to have gone down in quantity and quality. Either the cheese they are using now is fake, or they are using very little mozarella. Often timese when you're tired and just want something to eat fast, ECCO's pizzas are great, but if you want something a bit higher quality unsure if this is the right place.

S. G.

Great find in the busy streets around Oxford Circus. Incredibly affordable, decent quality food and friendly service. The interior is quite dated and there's barely any atmosphere to speak of - it feels like a canteen, but overall the place is very straightforward and doesn't try to be anything it isn't. Great location for a quick but filling lunch.

S. S.

About the same as Pizza Express but for a lot lot less (£4 for a 12" margherita in London!). They have decent options, the meat is Halal, and they make the pizza quickly. It's in a happening section of town, and it's open late enough. Pretty much checks most of the boxes

M. T.

Really affordable and quality made, authentic Italian pizzas. This has to be the best pizza in Camden and really really great for affordability. Excellent, friendly staff and clean and functional store in which to eat

L. P.

One of the best cheap pizza places in the capital, more than does its job when at a spare half an hour. Great value for money relative to quality, genuine London café atmosphere too

F. T.

Some of the best cheap pizza in London the value here is through the roof. The staff are a little rude not giving a damn about each customer. But the price is that good that I go again and again.

A. C.

Great price only 5 pounds for an 8 slice. Take out or eat in (self service) pizza is ready in less than 5 minutes and while you wait you get a wifi pager coaster that vibrates when your pizza is ready. Thin crust only and toppings in amount according to the price but you can add extra toppings or cheese for 1 pound. No beer only soft drinks available. For the tasty pizza, convenient price and quick service I recommend it.

R. A.

Plenty of choice, cheap, quick service and tasty.

C. F.

CHEAP! Great value for money, delicious thin base, large selection of options, only a ten minute wait. £6 for the Neptune, their version of a Neapolitan. No alcohol. Do what others did and have it to go and sit outside the pub opposite with a pint. Sorted.

J. J.

Can't beat it for value. For this type of pizza (fast food style), it's one of the best you're likely to find in London. Big selection and fully customisable. The place has come a long way in the last 10-15 years

T. B.

£3.95 for a Margarita. Pretty quick. Pizza is good. Bases made fresh. Pizza on the go - this place is hard to beat. Shame about the £5 card minimum. Hate when places do this. Second guessing whether I need cash or not. Guess I know now. The buzzer while you wait is a great touch.

B. M.

Great prices for central London. While the pizza is not like Franco Manca's (that is a tier up in prices as well) still big delicious pizza with a thin base and ok toppings.. The price to value makes it a five star!!! I am def on my way to become a regular.

J. C.

The best place in London for cheap pizza! A great no frills pizza place with a good range of toppings and at such good prices. It reminds me of the pizza places in New York, really relaxed where you can just go and order what you want and it arrives in about ten minutes. I wish more places were as easy going as this in London. They don't do any sides which I kind of wished they did but then I guess the service wouldn't be so quick and efficient!

e.

Excellent pizza, cheap as chips and very tasty and fresh. Quick cheap and delicious. What can you ask more?

S. S.

Simply put , ICCO is one of those places that knows where it's at and after experiencing it you tend to get drawn back there again .... and again.... and again... It really is that good. Or more exactly , the pizzas are that good. Because ICCO = PIZZA Thin crust pizzas as they should be. I ate pizza at Giuseppe Mascoli's original Franco Manca back in the day at Brixton Market before thirty million pounds put them all over London. These are simply more yummy , or for the less brave , equally as good. Fresh , delicious 12 inch pizzas ( how come imperial is still ok for pizza sizes ? ). ARE YOU READY FOR THIS BIT... ? Prices start at £3.95 !! and stop at around £9 unless you cannot manage without extra toppings......Most are around the £6 mark. Yes I did state £3.95. This is supermarket DIY territory so quite simply a great bargain. Canteen / warehouse style set up . Box for takeaway , plate and cutlery for eat in. Tall chiller for drinks but this remains a work in progress as the selection feels slightly incongruous. I could be mistaken but ..... I always advise eating - in as their pizzas are just something else when fresh out of the oven. Pizzas usually ready within 10 minutes. Fans of Ed Sheeran and Coldplay are best advised to avoid this place as you obviously suffer from a complete lack of taste and would therefore be wasting your time....

K. T.

Fresh ingredients and cheap prices from a wide selection of pizzas to choose from. Icco is located on Goodge Street and is very convenient for a quick lunch of after work dinner. Definitely one to try out if you're around the area.

H. R.

Best value for pizza in Soho.

I. H. J.

Nice yet cheap pizza perfect

G. G.

Been coming to eat here since 2006. Never been disappointed! Really good pizza.

F. N.

Always tastes amazing!

A. G.

Very busy so had to wait 5 mins for some seating. Pizza is made fresh to order and was delicious, wasn't a huge fan of diced chicken but I just won't order it next time. Three of us ate for £25, cheap, fresh and delicious. There is a reason why it is so busy.

S. T.

Great place, Great Pizza and the prices are best :)

J. T.

Absolutely love this place. A hidden gem, the pizza is amazing for the price and there is a really nice variance in toppings. I'd eat here permanently if I had the chance. Service is fast regardless of time of day and they do takeaway too! 👍

S. R.

A great place making fresh pizzas to order. Traditional thin based pizzas with fresh toppings. They also have a good selection of salads and drinks. This is a busy place with friendly staff and reasonably priced food, great for students!

C. R.

There's a lot to like about ICCO pizza. Quick service, reasonable prices, friendly staff, clean interior and freshly served hot from the pizza oven. A couple of things that you should be aware of though. Because the place is halal, ham …

K. M.

Its cheap, the pizza is good, its quick and its open almost whenever you want it. Who needs more. Its not fancy but if you want decent pizza that satisfies a craving then it is perfect. They even do vegan options

M. M.

This place is great value for money and offers very good tasting pizzas! Admittedly, I am not a big pizza fan, but I do enjoy a quick bite here. The pizza dough and style is similar to that of Franco Manca, but I personally prefer ICCO. I would have given this place a 4 Star rating if only the food toppings were more evenly spread over the pizzas and the pizzas consistently looked the same; but I can understand and appreciate why others have given ICCO a higher rating. ICCO is very clean and the staff are very friendly. ICCO is definitely worth a try. Please note, at the time of writing, the meat toppings were not Halal.

C. O.

Affordable yet sizable pizzas to share with a group of friends for a nice catch-up meal. I like that the pizzas and crusts are thin and there's lots of ingredients on each slice. I've also heard that they do a cheap breakfast deal so be sure to check that out.

L. Y.

First time trying this place, highly recommended!

I. N.

Halal, cheap, and delicious pizza. Suitable for any occasion, even for snacking. One of the best in London. Must visit place if you have a plan to walk around Oxford Street or Camden! (Yes, they have two stores)

R. C.

I love it here, like a proper Italian fast pizza place with a good selection of toppings and all cooked fresh while you wait with a buzzer at your table. There's a big fridge full of loads of drinks choices and it's all so tasty and quick. You can borrow a newspaper or watch some TV while you eat, great way to eat on a busy trip to London.

D. C.

Phenomenal value and really tasty pizzas. Different class to Franca Manca. Great variety of topics and proper crispy crust.

t. m.

Was delicious!!! I like it. But how come beer is not provided here? :)

N. A. C.

In love with the garlic bread with cheese and their chicken pizza. I love the freshly baked pizza with super soft cheese. With pizzas starting from 3.95 GBP, surely worth the budget and card payment only from 5 GBP and above. It hardly 5 minutes walk from Goodge Street Tube Station.

M. V.

Great quality pizza, really tastes like Italian ones! Short waiting time, very kind and polite staff, clean place and very cheap to be in London! 5 stars deserved!

T.

Came here twice and service has been amazing. Food is quick to make and is delicious. All one size portions which is good in my opinion saves you from overeating. Price is cheap for the quality they produce. Great little shop. Be coming back again for another slice soon 👍

R. K.

Delicious and good quality of Pizza, that's cheap and true value for money. Other authentic italian touches, such as olive oil, chilli oil, oregano and chilli flakes.. Also love the atmosphere, very casual and suitable for all ages and families. Again genuine Italian food place served with simplicity...

R. O.

Best value pizza in central London. Great atmosphere with mix of locals, back packers and tourists. I recommend the vegetarian with extra pepperoni and don't forget to ask for a loyalty card.

H. F. F.

If you're intolerant to dairy this place does the best vegan cheese I've tasted. The vegan veggie pizza is good (can also add meat or fish to this) but you can swap normal cheese for vegan on any pizza! I recommend the primavera but I am yet to try any others. Over-all great value for money and amazing tasting pizzas !

C. D.

What's not to love about this place? The food is delicious. As well as fantastic pizzas, they have a range of juices, smoothies & salads and are really quite amazing prices considering they're in Central London.

D. M.

One of the best pizza places in London. The pizza are a decent price with a equally decent price. The venue is feels like a take away which is great, but has lots of tables to sit at. Certainly worth a visit.

A. W.

Yum yum yum! Wanna eat well and cheap. Go here!!!

k. g.

Loved the pizza Great place to visit again

K. a. R. M.

Fantastic pizzas, fast service and great price! As it's freshly made, remember you can change any of the toppings to make it your perfect pizza. They also play good background music.

R. G.

Good prices and great variety in the menu. Good location, close to underground station and bus stops. It is inside the congestion charge, but you can park around the area on meters, and free after 6.30 pm. Good place to bring your kids. Accessible. Friendly customer service team.

M. H.

SIMPLY the best Pizza place to visit and eat in the West End! Loads of delicious Pizza's to choose from and they are freshly served within no time! Always buzzing atmosphere and the staff working there are really amazing! Always say hello and very polite and helpful, it really doesn't get better than this guys! It's thin based Pizza so a very healthy option! Also the meat selection here are all Halal, yay! Also there is a Mosque next door which is the only Mosque Prayer facility in the West End! Added bonus! No excuses to miss the Salah 😄 A definite must for ICCO!

A. E.

Best Accident Ever!! Walking the streets in the area and came across this amazing Pizzareia. Freshly made in less than 10 minutes with some great flavours. All for a great price. Would highly recommend.

E.

If you are a visitor or local to London this pizzeria is a must! With quick and friendly service, this pizza shop offers up cheap and delicious thin crust pizzas that would make any Italian proud. A minimalistic shop front is made up for with outstanding choices and taste. Do not miss it.

J. D.

You want a pizza ? You want to pay what it's worth ? Then go to ICCO. Pizza (full size) starts at £3.90 for a margarita. The bread is good, the ingredients too. What did you expect?

A. G.

My best pizza restaurant. I love it. For a few moths was worse than before but when i was last time was a big improvement. Thin and crispy dough with nice toppings. Good quality and cheap.

g. s.

We love the stone baked pizzas at Icco! We are Vegetarian and we have sufficient choice. The price of pizzas is extremely great value for money! The only downer are the ready made packed desserts.

M. C.

Cheap, so I can't blame them for using grated mozzarella. Not really very authentic Italian but still good pizza. Overall great value for money and a Fitzrovia institution.

E. T.

This pizza joint has been here since my uni days...err I went to uni more than 10 years ago :D All the students from UCL loved it - cheap pizzas made fresh, ample spacing, thin crust, what's not to like? Order pizza, grab a drink, pay, eat and enjoy! The only lament is that it gets really really hot in here so you can't really eat in if you do not like stuffy places.

S. K.

I was introduced to ICCO by an Italian friend - so I was expecting good authentic pizza and I wasn't disappointed! The pizzas are not only really nice, they are about the right size, come quick and fresh and are also really really good value. If they sold beers i'd move in.

O. S.

I love their pizza and always you get a very good service.

S. H.

Cheap thrills does the job, open late, sorted !

K. P.

Love their pizza! Good price and perfect dough. Create your own option.

l. c.

Lovely Pizzas and not at City prices. Nice surprise!!

S. M.

Very good pizza, loads of seats and really fast order processing, otherwise they don't have free sauces for pizza (30c for small pack which is not so good), just oils. Anyway that's 5 stars

C. H.

I came across icco's having traveled to London from Glasgow for work. From the outside it looks friendly and approachable (quite a few places don't look like this to a visitor or tourist in London) living in Glasgow Italian or pizza places aren't hard to come by, in fact their everywhere and you do get a really good pizza. So I was delighted when I got one from icco, nice thin traditional base instead of that dense puffy chip shop base other people offer. I got a pepperoni pizza and there was plenty of pepperoni, I think some people are too use to a domino's where you can't see the pizza for the pepperoni on top. Just a nice amount of cheese too, again not a big thick, greasy stringy layer. Service was really good too and pizza was ready in 5 mins. I have to say this is up there with some of the best pizzas iv had. Excellent prices too.

F. R.

Great place. Dining in was great, good music and atmosphere. Pizza was made fresh, delicious tasting cheese base crisp and thin. Price was really good for the service provided and hours suited travellers who were jet lagged and wanting to eat at 10:00PM at night.

R. Z. G.

Quick, cheap and tasty. Very nice place!

S. T.

Great place, Great Pizza and the prices are best :)

C. B.

Delicious pizza and a very tasty vegan option!

L. D.

It's Icco....you can't really go wrong. Expect a wait for food at lunchtime regardless of day of the week. Closest thing I've found to a NYC quick and cheap pizza joint. The toppings (mainly the meats) could be a bit more premium (or at least offered as an upgrade) to make this a truly awesome eatery.

S. T.

Well known to the local, not only it is great price, staff are friendly and serve yummy pizza. THis place is not only popular with the locals, saw lots of tourists there too!

N. O.

Super affordable and super tasty. Favourite pizza place in London.

L. K.

Literally the most amazing pizza I've ever had and boy have I eaten a lot of pizza !!! Great atmosphere, great prices, great food! Nothing else like it in London. I come here all the time and have not had one bad experience. These guys have got it bang on

D. L.

Obviously the best central London pizza. Well worth having a quick meeting lunch here

S. Y.

A bit oily pizzas but delicious. Ideal place to eat a halal pizza. Just under the muslim world mosque.Waiting time can be long sometimes, check the packness first or ask staff approximate waiting time. Pizzas are good, slim, big enough, and reasonably priced. (From ~3.95 like basic margarita to ~7.5) One thing though that I cannot pass without mentioning: Their mobile application is literally awful. I mean, it’s like a 2nd year computer science student did the application :) ; such design and slowness. And also, promotions on the app are as awful as the design. On Mondays, I get notifications like this “CRAZY MONDAY! Now if you buy 2 pizzas, one garlic bread is free” Seriously? 😂 why would I want a garlic bread after 2 pizzas?? Does anyone really use this? And let’s assume you did this anyway, why and how “crazy” is this :) Anyway, unless it’s fully packed of people, go there, eat pizza 👍🏼

M. M.

One of my biggest regrets in life is moving to this area. It means that I walk past the delicious and enticing smells of Icco on a daily basis. “Why is this a bad thing?” You may ask. Well I’m hypnotically drawn into the place and HAVE to order the vegan seitan pizza which is delicious and unbeatable. I have it weekly, and sometimes eat it in the bath. I love my life I love icco

A. K.

For the price it is good. It is not the best pizza ever but certainly up there with some of the best. It does get quite busy, but service is snappy. The seating is unique but quite nice. Shame that you have to pay an extra 50p for sitting in.

V. “. O.

If you want freshly baked pizza at an affordable price in a chilled atmosphere in Central London, look no further! They also do wicked desserts.

M. S.

A surprisingly student like pizza place in the heart of the city, sub £10 per person pizzas with a good crispy base and a good selection of toppings. Try the all day breakfast pizza, it has a friend egg on.

C. J.

Great pizza, great price, great place! Icco is a fast-paced diner/takeaway to grab and go or sit in and eat. It's minimal on decor, just tiles and stainless steel but it's all about the pizza! I go there too much :)

c. b.

One of my favourite pizza places in town. No frills, great communal seating, super fast and tasty! I'd recommend you always get a garlic and herb dip for those crispy crusts.

B. G.

Brilliant pizza to have in or takeaway. Very well priced with a range of tasty 12" pizzas available for less than £5. Even the pizzas more than that price are still modestly priced yet high quality.

S. P.

The food is amazing. I'm a vegan. Amin always sorts out the vegan cheese for me even though deliveroo doesn't yet enable me to select it on the garlic bread. But they do enable vegan cheese on the pizza right now. He said he'd speak to the office to add the option on the garlic bread. Great service. Great food. Thanks ICCO!

S. H.

Cheap and cheerfull for Zone 1 in London. You get what you pay for. Have been to other places and paid more for same. Great for those on a budget or somewhere cheap to eat. Lots of seating and great atmosphere inside Very friendly

D. C.

Genuinely some of the best pizzas in London. Fantastic food, huge portions and VERY cheap. I wouldn't blink paying three times the price (please don't increase the prices though!)

A. Y.

Value for money nice pizza.

J. B.

The pizza is quick, easy and quite tasty. Sometimes it comes out a little... Soggy. The atmosphere and vibe is the best, it feels like I'm I'm NYC, living the dream. My favourite pizza place.

R. M.

First of all, EVERYTHING is halal here. The pizzas aren't the most flavoursome, but given the price, and a nice helping of Oregano and dried chilli flakes along with a garlic mayo dip, the overall experience is a pleasant one in a really bustling, lively place.

K. R.

Tasty cheap pizza in an expensive part of town. Quick friendly service in a relaxed no frills atmosphere. Low price doesn't mean low quality. Eat this food.

T. G.

Has improved since I last visited but I loved it then also!

R. C.

Seating outside does get busy but good pizza good prices can't go wrong

A. C.

We absolutely love ICCO. The staff are all very low-key and friendly. The pizza is amazing, and by the way, it has the best smoothie in town. My favorite is berry burst. So so so good!

F. C.

On a good day, probably best pizza in London.

H. C.

ICCO is an amazing pizzeria if you're after something fresh, quick, and cheap. The ordering system has vastly improved since I first frequented this establishment in 2006, with a personal buzzer system when your order is ready.The pizzas are all made to order, and so are very fresh. The pizzas are around £5 each, and are very big, enough to satiate even the most demanding of appetites.ICCO can get rather busy at lunchtimes, with a lot of students from nearby University of London visiting, but if you pop in just before 1pm or just after 2pm you should not have a problem finding a seat.I would highly recommend ICCO to anyone in the area looking for a quick but filling bite.

V. D.

This place must never shut down. Always reliable, always great tasting. What i love the most is they've kept loyal to their concept...its been the same for as long as I can remember. Shout out to the cute little girl on the tills last night!

C. B.

Probably the best pizza place in London! The pizzas are HUGE! I love the runny egg Brunch pizza so much I try and pop in every week for lunch - it's about £7 and really filling, smoothies are great and the team are so friendly.. amazing stuff guys!!

P. P.

The best place in town for pizza and coffee. Free pastry for every hot drink till 11:00am and of great quality. Can’t beat this place. They also have their own app for take away orders and usually give you a free pizza deal.

C. H.

I go here for lunch fairly often and it is one of the best pizza places in the area for the money. The margarita is really good value at £3.95 and if that if you want to customise your pizza they can do that as well. Generally good service here, has improved a lot in last 6 months.

I. L. M.

Amazing pizza. Great value at great price.

R. S.

The vegan pizza isn't bad. I went for the Vegan Seitan and although the fake cheese is a bit sticky it's pretty good for dairy free. …

P. B.

I Love this restaurant. Original Italian pizza. Nice staff. Highly recommend.

I. R.

I love the pizzas in this place, and the concept too. It's the only fast food pizza place in central London where you can eat good pizza and have it in the restaurant, which has a big terrace around it. Prices are great; you can get a big Margherita pizza for a fiver and it'll be done in their massive oven while you wait.

S. L.

Cheap and very cheerful pizza. It arrived and I thought "oh good god, I'll never finish that" but cos the crust is so nice and thin it was very satisfying without leaving me needing to be rolled into a taxi home. In fact, we're off for cake now. Oils, dips, shaker oregano and chilli a-plenty. Nice staff too. Cracking place.

J. P. (.

Good pizza. I think they are going for Naples style Pizza. Lost point because the pizza is often under done. They now have vegan options, which is great. I used to have to ask No Cheese. Good quick meal.

O. W.

This place is completely no frills but who cares because the pizzas are delicious and at £3.95 a Margherita in central London, they're insanely cheap. Best value and quality you can get...this place is practically an institution. Don't be fooled by its Spartan looks.

H. B.

Love this place! Very cheap, clean, tasteful and amazing atmosphere! Service is great like the pizzas... More of a quick stop off type of place.

A. K.

Make an effort. Not even cooked or cut. Pizza union is way better

B. G.

Great pizza at fantastic prices. If you're not worried about the bare bones decor, then there's really no reason to eat pizza anywhere else if you're in the area.

C. M.

Pizza was good. They ar also very large they only come in one size so if u cant eat a large pizza on you own you should think about sharing with a friend.

E. (.

Nothing can go wrong with this place. The pizza portion is HUGE! tastes really good and prices are super reasonable in a place like London!!

T. L.

Cheap, fast, acceptable pizza, served in an environment with zero atmosphere. Also halal which is a bonus. Pizza Union is better on all accounts however if you're looking for very cheap and very fast pizza.

Z. K.

Best pizza at great price

G. -.

Great value pizzas! And great tasting too! Super-fast serving too! One of my favourite go-to pizza restaurants in London!

E. R.

Great pizza, very tasty. The delivery arrived early and pizza was still warm. Good service!

K. R.

Fast service. Defo worth visiting if you fancy a big lunch or even a brunch

B. R.

Good, cheap, quick pizza. Promising truly Italian-style pizza, this comes with the same canteen feel, with a variety of traditional toppings. Go for the anchovy pizza for a fresh and tasty option!

M. H. M.

Might be one of the best pizzas I've had and for that price! Can't go wrong. If you haven't been. Go now

J. P.

Delicious pizza with a reasonable serving size and well priced. You can tell they take time in the preparation. Great for a quick lunch or take away late night meal.

D. F.

I work a lot in Soho and if there is one cheap place to go to for lunch it’s Icco. You can get a whole pizza to yourself for £5. This Italian place has been around for a while and I love the funghi (mushroom) pizza. I also get Snapple (who else sells this drink?!) sit down next to window and watch the world go by as I wait for my buzzer that they give lights up to let you know when the order is ready to collect from the front. A perfect place to go on own and get a cheap big lunch.

G. G.

Been coming to eat here since 2006. Never been disappointed! Really good pizza.

S. A.

The best pizza place in the world. Festacarne is my personal favourite. I bring my work staff here every week and I can't believe it's halal. Be warned of Extreme tastyness and addiction that comes after your first visit. Yummmmmmmy!!!! Pizzas are like piza express but tastier and a third of the price.

A.

Super quick and light pizza. Also cheap! I think it’s an average of like 6/7 pounds for any pizza! They have fresh juices and smoothies too!

J. P.

Great spot for a cheap and delicious pizza either in the evening or at lunchtime if you work near by. If it's a nice day, get a take away and enjoy it in Crabtree Fields (2 mins away down Coleville Place). This place is not fancy, but the quality and the price are evident in the queues that form every lunchtime. Don't be put off by the queue, you'll get served quickly.

K. L.

When you're by the Goodge, swing by here. Big ol' pizza pies made to order and then dished out crispy and hot from the oven, what's not to like?! The prices hover around £6, which is half of what you would normally pay for a whole pie. Not exactly the kind of topics you'd find in the gourmet pizzerias that have popped up lately, but they have the solid basics. I ordered the capricciosa (£6), which had turkey ham, mushroom, black olives, and tomato sauce. I opted for no cheese, but the remaining ingredients were enough to carry the day.

J. D.

This may not be the prettiest of places, almost utilitarian, but what it packs in aesthetics it makes up with good food at a great price all supplemented by friendly staff. Worth the visit if you want good pizza and to walk out with change in your pocket

C. M.

love how quick and cheap this place is- you order at the counter, and eat in the diner style eatery bit. no frills, no table service, just really good pizza and one of the best prices you'll find in central london. great concept.

G. N.

A genuinely authentic Italian pizzeria. Super cheap, fast and tasty as hell. If you've been to Italy and bought pizza in the places the locals go to, the memories will all come flooding back at Icco.

E. R.

Cheap but good quality and a fair size pizza. Fresh ingredients. Prep was fast. Pretty simple interior but that isn't a problem for me at lunchtime.

J. E.

One if my favourite pizzerias in central london. They offer the best value and taste. They make authentic stone oven baked fresh pizza's. Lots of varieties to choose from or make your own. Always fresh and tasty consistantly awesome! The offer a nuttella pizza too. A selection of sides like olives or garlic bread or even a feta side salad. If you dine in there are some chilli oil and gsrlic oils around the table's to drizzle over your yummy pizza to make it even more perfect! Theres also chilli flakes parmesean and garlic powder too. In terms if parking at this 1 in Camden there is some paid parking across the road the 1 on goodge street same scenario...voth places have free street parking after 1930 vut check the signage as its may have changed. Both Camden branch and goodge st branch are serving halal meats and have friendly staff who look like they are really passionate about their craft.

C. D.

The pizza here was fantastic value and tasted brilliant. Staff greeted me with a smile and service was fast. This is a great place to meet people at or bring thw family to.

C.

Great tasting pizza. Fairly quick service. Only down side is that you can't swap any of the toppings on the pizza, you have to add toppings at a price - seems slightly unfair.

J. L.

Absolutely huge delicious pizza yet very cheap!! And you can come here anytime of the day! Subtly definitely my new favourite pizza place.

c.

Value for money ICCO has stood the test of time. It is amazing. It just works .Customers all have a happy time . My default simple pizza Place.

E. P.

Cheap place to go! Their pizzas start at 4 pounds but the descent ones cost around 5-6 pounds. Friendly staff. Been there a few times and never disappointed!

M. R.

I doubt you can't find the same quality pizza in Fritzrovia for the same price. This is the place for all students studying in central London.

K. G.

I love this place! Some of the cheapest yet tastiest pizza in central London in a bustling, fun atmosphere. Come hang out at Icco's with the students for a real 'slice' of Lindon life!

T. D.

A Goodge Street institution! My heart soared when I saw this place was still going and hadn't succumbed to modern take-out fads and pressures. The fairest price for a good pizza you will find in this part of town.

M. D.

Great pizza and very reasonably priced. Pizza comes quickly, decent flavour

P. P.

Good pizza and nice customer service, thanks.

J. G.

Great taste : great value.

T. O.

Fantastic place to visit. Good price and a goos quality food. I still miss the time when they used to 'call' your name when the pizza is ready ;-)

R. D.

It's fair pizza and good price and quick, I used to rate it higher til tried a place in Stoke Newington that's same price and a lot better.

J. F.

It's highly recommended for pizza lovers. Delicious pizzas in cheap prices. Staff are accommodating and attentive. Festa carne and capriciosa pizzas are a must try. Quality cheese and fresh ingredients. Excellent service.

s.

Cheap, fast, quite, pizza what is not to love about Icco. The decor says it all, it's about the pizza. Sometimes popularity means Icco is busy, but always quick the times I have been, and good quality. You can also takeaway.

U. S. K.

A taste of italy in on the other side of Oxford Street. Quality thin crust pizzas which are value for money. I had a pepperoni and peppers, which was superb.

L. M.

Nice Italian style, thin crust pizza at reasonable price. Have a try, you not gonna regret it.

N. K.

The best all round Pizza in Central London. Amazing. They have chilly and garlic oil too. Always amazing

G. M.

Decent pizza, quick and cheap. Nice place, more of a canteen atmosphere. I like it and will be back for sure!

K. v. d. D.

The best place for students to head to for pizza! Quick, freshly made gorgeous giant pizzas to cure any hangover or prepare yourself for a night out. The dining is casual with massive steal tables with free standing stools. You can seat 2 or 20 at ICCO's.

E. E.

Great value for money, simple pizza for a very fair price. Don't expect a unique culinary experience - just simple but good pizza.

E. V.

The best pizza at affordable prices! Best coffee and cheesecake as well. Friendly staff. Been eating here regularly almost since it opened.

N. K.

Good pizza at cheap prices but very busy at peak times. Waited 20+ minutes despite seeing pizzas come out of the oven every 5 seconds.

J. K.

Delicious pizza at a great price. They accidentally charged my card twice but gave me a quick refund when I went back and pointed out the mistake and offered me a freebie for my trouble.

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